-Shape the creative direction across all digital, social, and print platforms to build compelling brand identities. Drive innovative concepts that align with business objectives and engage global audiences.-Conceptualize, design, and deliver high-impact 360° campaigns across social media, video, print, and events. Develop custom digital strategies, incorporating Online Advertising, SEO, Social Media, and Influencer Marketing, to maximize reach and results.-Lead, inspire, and mentor a diverse team of creatives, including designers, strategists, and content creators, fostering a culture of innovation and excellence. Provide guidance on video production, graphic design, and cross-platform content to achieve top-tier visual communication.-Work closely with account management, media, and digital teams to ensure cohesive brand narratives and creative consistency across all client touchpoints. Align creative execution with brand guidelines and editorial standards.-Stay at the forefront of industry trends, especially in digital and tech, and integrate emerging practices into brand strategies. Optimize designs for usability, accessibility, and digital engagement, ensuring brand relevance and resonance.-Oversee end-to-end production, including photo shoots, video content, and layout designs. Lead the visual direction for social media, digital platforms, and print materials to elevate brand messaging.-Analyze campaign metrics and consumer insights to refine strategies, enhance client growth, and maximize ROI. Continuously improve creative processes and strategies based on performance data.-Devise innovative solutions that elevate brand identity, ensuring consistency and alignment with brand values. Develop content scenarios, captions, and social media campaigns, including influencer and video-first approaches on platforms like Instagram, TikTok, and YouTube.

-Create and implement media strategies based on industry insights, anticipating market trends across traditional, digital, and social media platforms to effectively engage target audiences.-Oversee the planning and execution of marketing campaigns, ensuring timely delivery and adherence to budget.-Lead a team to deliver top-tier client services fostering a collaborative environment, managing team resources efficiently, and ensuring that clients' needs are met promptly with innovative solutions, ultimately driving client satisfaction and business growth.

Led the development and execution of organic social media strategies for Stayzilla, a travel startup, in alignment with paid media and overall business objectives.Plan, manage, and optimize campaigns across meta search engines (e.g., Google Hotel Ads, TripAdvisor, Trivago, Kayak, etc.) to drive visibility and bookings.Monitor and analyze performance metrics (CPC, ROI, conversion rates) to ensure high performance and efficient use of budgets.Collaborate with hotel partners and internal teams to ensure accurate data feed integration and rate parity across all channels.Collaborated with cross-functional teams to ensure social media efforts supported brand growth and visibility.Ensured Stayzilla's presence across core platforms, staying competitive in the travel industry.Identified and capitalized on emerging content trends, including video, to drive organic growth and audience engagement.Expanded Stayzilla’s audience base and increased engagement across LinkedIn, Twitter/X, Facebook/Meta, Instagram, and YouTube.Implemented strategic initiatives that attracted new followers and cultivated a loyal community of brand advocates.

Business development across liabilities, assets, cross selling, sustain and achieve growth in client relationship, revenues & client retention. Ensuring regular availability of Research reports and portfolio rebalancing inputs to the client. Conduct risk profiling of all mapped clients for better advisory on financial products.

Looking after 28 State Bank of India branches for revenue generation of SBI Life by Establishing liaison with the Regional Manager, branch heads, CIFs .Managing a team of customer relationship executives and branch managers and field officers as CIF for new business generation.Imparting training to branch managers and certified insurance facilitators on various Financial products

Identification and recruitment of financial advisors. Team Management and enhancement of team efficiency, Business development, Building and strengthening customer relationship, Imparting training to insurance advisors on various products and developing selling skills.Monitoring performance and conduct reward and recognition programs.