• Handling Annual acquisition budgets of Rs.30Cr. (Google Ads, FB,Affiliates,Organic,Tools & Remarketing).• Defining Team Road map for performance driven KPIs (Conversions, CPA, & ROI).• Periodic Reviews of strategies & Mapping departmental KRA's| Forecasts.• Driving performance marketing via vernacular influencer content creators. Key Achievements (2020-23):• Reg to Paid% (2020-23): 40% increment by Product optimizations.• CPA (2021-23): 30% drop thru: • Activity based customized promotions|Retargeting campaigns|Geo Specific content Optimizations| • Experimented 80+ Affiliate partners - diverse commission , Geo & Performance based KPI models.• Defined Fraud & Junk Data reduction strategies, Tools: Resulted in Savings of Approx Rs.15 Lakhs P.M.• Responsible for P&L Management (FY: 2021-22 & 22-23)• Increased New Player M1 ROI from 6% to 12% wih Break Even Avg of <10Months.• Played vital role in defining end to end user onboarding plan when RMG industry got approval for Playstore Listing in Oct-2022.Heading Marketing Product Road Map & Analytics thru: • Played a vital role in defining end to end user onboarding plan when the industry got an approval for Playstore Listing in Oct-2022. • Reporting: Tableau, Built Internal Excel, & Google Sheet Reporting Dashboards.• Usage of AI, Remarketing, CRM, Competitor Analysis, Fraud Control,ASO & Tracking Tools.• GA4 Implementation along with SEO Team.

• Scaling the business turnover (Player cash wagering) from 4 Cr. ~ to 370 Cr. with zero to 36 Cr. Net Revenue within 18 months during Telangana State ban in 2017.• ~ 20% VIP Player increment YOY by Loyality based Offers Personalization.• Conducted A/B experiments for different player segments resulted in ~15% improvement in Install to Register%, 10% in retention%, 5% increase in LTV• Defined Referral programs (B2C) & RAF models to increase referral contribution from 10% to 15%• Product Roadmap ideas – IC with expiry to create FOMO, Beginners Journeys for better experience.• Payment Gateways Cost Optimization: Reducing the processing fee to 50% thru PGW Prioritization setting based on Success Rates and Commercials – UPI traffic shift.• Responsible for maintaining & defining strategies for Current , New, and Retained User Retention Rates (CURR, RURR, NURR).• Engaged in the strategic recruitment of new staff to ensure synchronization with defined processes.• Ensure daily briefing of all operational activities to team and management.• Responsible for ensuring Product Roadmap, based on player feedbacks, competitive analysis & benchmarking to ensure we are meeting industry standards.• Formulating and rolling out fresh features and tools aimed at boosting the collective output of the operations team (Tableau, JusPay, Moengage, Karza, IDIFY (KYC Verification), Pushwoosh etc.)

• Responsible for allocating & monitoring 3.Cr annual budgets to regions & sources based on previous months performance• Google & FB Paid Ads - Campaign Creation from scratch & Optimization• Creative & Promotional copy writing & proof reading.• Keyword Expansion| CPA Reduction strategies| GA Setup | Competition Analysis• Landing Page Optimization• Affiliate Marketing Lead within 2 years -Started handlling Co branding deals & Partner Onboarding

• Handled the annual budgets of $14M/Yr for leading Clients like Sony, TurboTax, generating leads and revenue thru paid channels.• Keyword analysis and optimization| Historical Data Analysis by GA & Internal tools• Preparing Case studies for all campaigns in different verticals |Work logs/documents as per ISO standards.Clients Credentials:>Allergan-Botox > Sony >STIHL >Walden University >Proseries >Eagle Publishing

• Planned and executed web, SEO, database marketing and social media advertising campaigns.• Paid Marketing Search Engines: Google, Yahoo, Bing, Facebook & AMP.• Tools used to analyse visitor trends & Growth: Google Analytics, Kenshoo & Omniture • Preparing Case studies for all campaigns in different verticals.

Job Responsibilities: • Optimized email campaigns to increase open and click-through rates.Key Achievements:• Managed 14 of Time Inc Titles’ email campaigns simultaneously with flawless execution.• Managed campaigns with lists as big as 10 million and 25 splits with flawless results.• Managed campaigns of time sensitive and demographic oriented effectively.Clients Credentials:>Time Inc > Datran Media > Yahoo >HBG