Kisney Lopes

Kisney Lopes Email and Phone Number

Advertising @ Walmart Connect @ DICK'S Media
United States
Kisney Lopes's Location
United States, United States
Kisney Lopes's Contact Details
About Kisney Lopes

Sales and Account Strategy leader with a vast knowledge of digital marketing & retail media landscape. Proven success in developing top-tier and at-scale client partnerships with a strong focus on Revenue, Operations and People. Leadership areas include: expertise in leading high-performance teams, go-to-market strategies, and creating efficient cross-functional operating models.Currently, leading a team at Walmart Connect focused on our Marketplace and Emerging brands. Strong focus on combining strategic go-to-market approaches with at scale automation.Specialties: Strong knowledge of performance and data-driven marketing strategy, sales, and account management, including experience with:—growing and developing inside sales and account teams; people managers and individual contributors —leading revenue operations & strategy—selling and managing advertising technologies—sponsored search, sponsored brands and display for retailers—developing full funnel display retargeting campaigns—managing affiliate marketing partnerships—segmenting audiences through DMPs and CDPs—testing app installs and re-engagement tactics—collaborating with attribution platforms—as well as more traditional marketing tactics such as SEO/SEM, email and social

Kisney Lopes's Current Company Details
DICK'S Media

Dick'S Media

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Advertising @ Walmart Connect
United States
Employees:
20
Kisney Lopes Work Experience Details
  • Dick'S Media
    Dick'S Media
    United States
  • Walmart Connect
    Senior Manager, Advertising Sales
    Walmart Connect Aug 2022 - Present
    Hoboken, New Jersey, Us
    My team connects brands more meaningfully in customers’ everyday lives. Responsibilities include:*Responsible for managing omni-channel brands (1P suppliers) & 3P marketplace sellers*Leading and developing talent: Manage, coach, and train a team of high-performing Partner Managers Sales associates that continuously exceed their account goals and revenue targets*Managing business performance: lead annual and quarterly business planning and performance tracking for sellers and partners*Achieving financial performance: Drive performance against annual operating plan including ad spend, gross merchandise value (GMV) and multi-product adoption goals - at scale!
  • Affirm
    Director, Marketplace Advertising
    Affirm May 2021 - Aug 2022
    San Francisco, California, Us
    Hired to lead Affirm's affiliate and advertising team from ground up.*Led a growing sales and account management team delivering triple digit revenue growth year-on-year | 120% YoY*Designed overall vision and growth strategy for affiliate & advertising business line*Established new advertising revenue programs, operational efficiency, team onboarding, growth, and development programs*Led business strategy in strong partnership with Product teams to build strong data foundations for our affiliate business as well as the roadmap for scaling via programmatic advertising platform services*Partnered closely with cross-functional teams to operationalize ads revenue line across the organization
  • Criteo
    Director Of Account Strategy
    Criteo Apr 2020 - May 2021
    Paris, Fr
    Leading a team (18 digital experts) responsible for managing over $100MM in client advertising investment*Delivering client satisfaction and retention *Revenue generating strategies and new product penetration focus*New Business and Existing Business responsibility*Strengthening operational cross-functional partnerships*Coaching, training and developing managers, team leads, senior strategists
  • Criteo
    Senior Manager, Client Strategy
    Criteo Feb 2019 - Apr 2020
    Paris, Fr
    Spearheading Criteo's Mid-Market Platinum US business unit. *Responsible for a team of Team Leads, who manage senior account strategists*Developing relationships with higher ups (Director, VP-level and up) to grow top-tier Strategic Accounts for Mid-Market business unit; managing over $60MM annually in client marketing budgets & delivering over 98% annual client retention (no contracts)*Reporting into VP of Client Strategy and on the Account Strategy leadership team for Mid-Market US
  • Criteo
    Manager, Client Strategy
    Criteo Mar 2016 - Jan 2019
    Paris, Fr
    Lead the development of Criteo's Marketing Solutions for Mid-Market's Platinum US business unit; focusing on introducing to the marketplace and our clients full-funnel solutions.*Managed & developed a strong team of senior account strategists through the ongoing development and recruitment of top talent-Sit on the governance board of internal projects that transform the way we support and manager our clients; such as the go-to market of Criteo's self-service capabilities.
  • Criteo
    Senior Account Strategist
    Criteo Nov 2014 - Feb 2016
    Paris, Fr
    *Promoted to Senior Account Strategist after 9 months.Day-to-Day Account Management: Developed monthly, quarterly and annual strategy for digital marketing display initiatives, executed daily objectives, implemented A/B testing (i.e. landing page, creative, incrementality, attribution), and review, report and optimize regularly based on analyticsReporting: Developed comprehensive weekly and monthly performance report to present to clients. These included Criteo's dashboard, but also third-party vendors such as Google Analytics. IBM CoreMetrics, Adobe AnalyticsStrategy: Made recommendations to clients based on identified trends aimed at optimizing the marketing initiatives. Meet weekly and/or monthly with clients and/or agencies to discuss metrics, optimizations, technical issues, tracking and reporting
  • Conversant
    Associate Account Manager - Cj Affiliate Marketing
    Conversant Jan 2013 - Oct 2014
    Chicago, Illinois, Us
    Managed client accounts across Retail, Travel, Consumer Electronics, Computer Software, Office Supplies, Event and Finance verticals (including IR 500 clients).*Analyzed key performance metrics for client accounts*Executed program strategies to reach targeted annual program goals*Delivered incremental revenue lift (ROI/ROAS) for clients through media placement negotiations*Led creative and landing page A/B tests to optimize client's performance
  • Toluna Corporate
    Digital Marketing Account Coordinator
    Toluna Corporate May 2011 - Dec 2012
    Norwalk, Ct, Us
    Managed the partnerships with over 2,000 affiliates active network affiliatesDecreased network’s average cost per action by 15% through top, mid and low-tier optimizationsIncreased Facebook social media engagement by 700% in one year with no marketing budget
  • Accession Media - Now Allora Media
    Digital Marketing Associate
    Accession Media - Now Allora Media Sep 2010 - May 2011
    Search engine and email marketing tactics, as well as web analytics implementations for client portfolio.

Kisney Lopes Skills

Digital Marketing Sem Affiliate Marketing Social Media Marketing Ppc Seo Online Marketing Google Adwords Marketing Google Analytics Market Research Social Media Facebook Crm Marketing Strategy Web Marketing Advertising Digital Media Business Development Affiliate Management Blogging Customer Relationship Management Keyword Research Omniture Online Advertising Web Analytics E Commerce Strategy Retargeting Inbound Marketing Budget Monitoring Digital Strategy Pay Per Click Management Display Advertising Remarketing Account Management Strategic Partnerships

Kisney Lopes Education Details

  • Gordon-Conwell Theological Seminary
    Gordon-Conwell Theological Seminary
    Master Of Urban Leadership
  • Western Connecticut State University
    Western Connecticut State University
    Major: Marketing; Interactive Marketing Emphasis

Frequently Asked Questions about Kisney Lopes

What company does Kisney Lopes work for?

Kisney Lopes works for Dick's Media

What is Kisney Lopes's role at the current company?

Kisney Lopes's current role is Advertising @ Walmart Connect.

What is Kisney Lopes's email address?

Kisney Lopes's email address is ki****@****ail.com

What is Kisney Lopes's direct phone number?

Kisney Lopes's direct phone number is +120384*****

What schools did Kisney Lopes attend?

Kisney Lopes attended Gordon-Conwell Theological Seminary, Western Connecticut State University.

What are some of Kisney Lopes's interests?

Kisney Lopes has interest in Start Ups, Children, Non Profits.

What skills is Kisney Lopes known for?

Kisney Lopes has skills like Digital Marketing, Sem, Affiliate Marketing, Social Media Marketing, Ppc, Seo, Online Marketing, Google Adwords, Marketing, Google Analytics, Market Research, Social Media.

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