I'm an editor and content strategist producing engaging multimedia content and leading diverse teams for over 15 years. I focus on the lifestyle sector—particularly travel, design, food and luxury—creating meaningful content that performs well and resonates strongly with audiences. Throughout my career, I have launched new verticals, expanded reach into multiple markets, and helped transform brands. This includes repositioning the Tatler brand in Asia (which involved relaunching Tatler Homes and Tatler Dining), evolving Home Journal into a digital-first platform, and establishing the Asia’s Most Influential (AMI) vertical, which lists 1,800 individuals shaping the region. Apart from driving digitalisation and content diversification, I also ensure that core print products continue to thrive. Most recently, I served as Editorial Director of Tatler Asia in Singapore and SUITCASE Creative Studio in London.Having lived, worked and studied in over five countries, I have an international outlook and a strong global network. I'm currently based in Ireland, splitting my time between Europe and Asia. I currently work as an independent editor and contribute to publications such as Travel+Leisure, Wallpaper*, ELLE Decoration, The Straits Times, Channel News Asia (CNA) Luxury, South China Morning Post (SCMP). I also consult on brand and content for clients such as DayAway and The Luxe Nomad.Hosting and ModerationI regularly speak and moderate panel discussions on media, creative careers and emerging trends in the lifestyle space. I have spoken at the Global Wellness Summit (GWS), Michelin Guide Trade Conference, FUTR (formerly Millennial 2020), This Is Beyond and the International Design Furniture Fair (IFFS). I have also moderated events with brands such as Tiffany & Co, Chopard, Six Senses Hotels & Resorts, Design Hotels, Knight Frank and more. Judging and FeaturesI've been invited to sit on jury panels such as the annual Young Designers Award in Singapore and the Platinum Travel Awards of American Way (2020). I’m one of the global nominators for By Design: The World’s Best Contemporary Interior Designers, a book published by Phaidon Press (2021). I have also appeared in various media, including hosting episodes of the TV show “Remarkable Living” on CNA Lifestyle in Singapore, being interviewed on Times Radio in the UK, as well as featured as a thought leader in ELLE Japan, Bateleur Magazine, and Touchpoint Magazine.See my portfolio at www.kissacastaneda.com and connect with me via Twitter and Instagram @kissacastaneda.
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Co-FounderTwo KeysDublin, Ie
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Founder And Editorial DirectorThe Sojournalist Aug 2023 - PresentIrelandI've founded The Sojournalist, an editorial and creative consultancy focused on the luxury lifestyle sector. I currently contribute stories to Travel + Leisure, Tatler, CNA Luxury, The Straits Times, writing primarily on travel, design and food. I also bring my decades of experience as a leading editor to help brands refine their own story and share that with a wider audience. I've worked with Marina Bay Sands, Japan Airlines, Diriyah Company and The Luxe Nomad on custom content projects as well as brand and content strategy. -
Head Of Brand And ContentDayaway Apr 2022 - Dec 2023Working directly with the Founder and CEO, I was responsible for creating the overall brand experience of DayAway—an exclusive membership marketplace for curated luxury hotel, travel and lifestyle experiences and privileges.Leading a team of three whom I manage remotely, I oversaw the execution of brand, content, and marketing efforts across Singapore, Hong Kong, Thailand, Australia and the UAE. I also took the lead in establishing global partnerships with like-minded brands and engaging our communities in the travel, hospitality and Web3 space. -
Editorial DirectorSuitcase Magazine Oct 2021 - May 2023London, England, United KingdomI led the content team of SUITCASE Creative Studio, a division of the award-winning SUITCASE Magazine, as a consulting editorial director. Based in London, our diverse team worked on comprehensive brand and content strategy projects for the likes of Belmond, Muji, Diriyah Company and oversaw its execution across print, digital, and social. -
Regional Editorial Director - Homes, Travel And Lists, Tatler AsiaTatler Asia Group Jan 2020 - Dec 2021SingaporeLed three of Tatler Asia's most exciting content verticals—travel, homes, and lists—across the region. For each of these verticals, I developed the content strategy and oversaw its execution on all platforms spanning print, digital, social, video, and events while managing remote teams. In 2021, I spearheaded the growth of Tatler Homes in Asia, expanding it from two to five markets in a year. I also directed the development of Tatler Travel globally, increasing travel content and contributing to our experiences and e-commerce platform, Tatler Unlisted. My last project for the company was conceptualising and executing Asia’s Most Influential (AMI), a flagship product that is the definitive guide to the people shaping the region. This involved establishing a new brand and team from scratch, championing the initiative internally and externally, working closely with the tech and commecial teams, as well as overseeing the editorial production and creative direction of a digital product containing 1,800 profiles of our AMI honourees. -
Editor-In-Chief (Group), Tatler SingaporeTatler Asia Group May 2017 - Feb 2021SingaporeI led the editorial team of Tatler Asia (Singapore), formulating the content strategy and execution for Tatler Singapore, TatlerSingapore.com, and its related titles (Tatler Homes, Tatler Dining, Jewels & Time, BOS). I managed a diverse team of 13 editors, writers, and videographers that produced over 25 print titles annually, content for three websites and five social media accounts. During my tenure, I transformed Tatler Singapore into a brand that resonates with the most influential communities in the region. From long-form print features to live-stream videos, my team and I created compelling content that engaged our audiences, drove traffic to our website and social media channels, and helped reach our business goals. Our achievements were recognised by the Media Publishers Association of Singapore (MPAS): Tatler Singapore was awarded Luxury Media of the Year (2018), TatlerSingapore.com was Luxury Website of the Year (2017); Tatler Homes Singapore was awarded Lifestyle Media of the Year (2017 and 2018) and Tatler Dining Singapore was Food Media of The Year (2018). I also developed the company’s Branded Content division, which produces bespoke content for companies such as Marina Bay Sands, Ascott, One 15 Marina, Audi, and more. In line with Tatler Asia Group's aim to solidify its digital footprint and regional presence, my role also created synergy across our print, digital, social and event platforms.
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Strategic Content Director, Tatler Singapore And Tatler DiningTatler Asia Group Sep 2016 - May 2017SingaporeDirected the growth of Tatler Asia (Singapore)'s lifestyle verticals, focusing on the following products: Tatler Homes Singapore, Tatler Dining Singapore, Tatler Dining's Best Restaurants and TatlerSingapore.com. As strategic content director, I improved Tatler Singapore's dining and design coverage through successful SEO strategy implementation, diversified content to include video and social media, and increased brand visibility and recognition.
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Editor, Home JournalTatler Asia Group Jun 2014 - Sep 2016Hong KongLed the editorial and strategic direction of Home Journal, Hong Kong's premier design and lifestyle magazine. I managed a team of six editors and designers—altogether producing 12 issues of Home Journal and two annual publications, Home Solutions and Home Buyer's Guide, in a year (bilingual - English and Chinese). As editor, I overhauled the magazine's content and layout, increased brand visibility and recognition, as well as launched and grown its digital platform, homejournal.hk. Through these key initiatives, Home Journal's circulation, website traffic and business performance improved immensely during my tenure.
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Associate Editor, Elle Decoration PhilippinesSummit Media (Summit Publishing Co., Inc.) Jun 2012 - Jun 2014Manila, PhilippinesPart of the founding team of ELLE Decoration Philippines, the leading lifestyle and shelter title in the country. I edited the front of book section covering design news and lifestyle trends. I also produced the magazine's major features including home stories, designer profiles as well as travel and food editorials. Apart from writing, I executed visual concepts through prop/interior styling and pictorial direction. Concurrently, I also managed ELLE Decoration's social media accounts. -
Lifestyle Editor, Preview MagazineSummit Media (Summit Publishing Co., Inc.) Nov 2010 - Apr 2014Manila, PhilippinesHeaded the successful revamp of Preview Prefers in 2011 as well as launched a new section devoted to design called Preview Décor. The expansion and improvement of editorial content doubled the section's page count and subsequently attracted more advertisers. After moving to ELLE Decoration in 2012, I continued to serve as Preview Magazine's Lifestyle editor-at-large, a position I held until early 2014.
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Columnist, Lifestyle SectionPhilstar.Com Jan 2008 - Dec 2010Manila, PhilippinesWrote a column called Japonista, which focused on fashion, culture, and lifestyle in Japan. I also worked as a trend spotter for the broadsheet and other Tokyo-based trend forecasting agencies including 50x50 and Itochu Fashion Systems. -
Buyer And Merchandiser, MujiStores Specialists, Inc. Apr 2010 - Oct 2010Manila, PhilippinesPart of the founding team of MUJI Philippines, where I served as an important liaison between the Japan and Philippine office. I focused on buying and marketing strategy ensuring that the brand translated well locally. I also headed the Visual Merchandising Division, training the local team to meet rigorous Japanese standards. -
Regional Marketing Associate (Japan, Korea, Micronesia)Hilton Hotels & Resorts Oct 2008 - Mar 2009Tokyo, JapanWorked full-time at the Regional Marketing Office while writing my MBA thesis at Waseda University. During my tenure, I worked closely with the Regional Marketing Manager on branding activities both from a strategic and operational standpoint. Our main project focused on the creation and implementation of a nationwide re-branding initiative of the Hilton brand. -
Multimedia ReporterInternational Data Group (Idg) Jan 2008 - Oct 2008Tokyo, JapanProduced articles and multimedia content for an online newswire syndicated worldwide. I also supported the Bureau Chief in covering press events on business and technology news in Japan. -
Fashion Assistant, Preview MagazineSummit Media (Summit Publishing Co., Inc.) Apr 2005 - Apr 2007Manila, PhilippinesHeaded the Fashion News section, covering industry news and trends. I also produced fashion features such as bi-annual trend reports, celebrity cover stories, and designer profiles. Aside from writing, I also styled fashion and beauty editorials in collaboration with international designers and brands.
Kissa Castañeda Skills
Kissa Castañeda Education Details
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Marketing -
Global Marketing -
International Relations And Affairs -
Broadcast Journalism
Frequently Asked Questions about Kissa Castañeda
What company does Kissa Castañeda work for?
Kissa Castañeda works for Two Keys
What is Kissa Castañeda's role at the current company?
Kissa Castañeda's current role is Co-Founder.
What schools did Kissa Castañeda attend?
Kissa Castañeda attended 早稲田大学 / Waseda University, Emlyon Business School, 立命館アジア太平洋大学 / Ritsumeikan Asia Pacific University, University Of The Arts London, University Of The Philippines.
What are some of Kissa Castañeda's interests?
Kissa Castañeda has interest in Design And Interior Decoration, Travel And Culture, Food And Dining, Cycling And Snorkeling.
What skills is Kissa Castañeda known for?
Kissa Castañeda has skills like Editorial, Lifestyle Writing, Fashion Writing, Copy Editing, Magazine Articles, Digital Media, Social Media, Trend Forecasting, Styling, Visual Styling, Marketing, Marketing Communications.
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