Main accomplishments:Successfully Launched International Shopify Store at www.hoppekids.com- Goals: Enhanced product market control, product presentation and customer service.- My Role: I was the main project lead, handling everything from defining functionalities and design to implementation, sales, marketing (Ads, SEO, E-mail, Content) and customer service.- Challenges: We faced budget constraints, so I worked with a Shopify agency for a basic setup and then took over the… Show more Main accomplishments:Successfully Launched International Shopify Store at www.hoppekids.com- Goals: Enhanced product market control, product presentation and customer service.- My Role: I was the main project lead, handling everything from defining functionalities and design to implementation, sales, marketing (Ads, SEO, E-mail, Content) and customer service.- Challenges: We faced budget constraints, so I worked with a Shopify agency for a basic setup and then took over the template and design work myself. Language barriers were also a hurdle, however, with the implementation of a new advanced AI-based solution we found a way to serve our diverse international audience.- Results: Orders from our own store were generally bigger and we saw more sales of our exclusive products. We expanded our reach to 31 countries and saw sales in countries with no previous sales history. Within the first week of launch, we saw a massive potential and our budget targets 12 months after the initial launch are now 10 times higher we anticipated.- Highlights: Sold our products directly to consumer in 31 different countries within the first 12 months of launching our new International Shopify Store without the use of external sales or agency marketing consultants.Successfully re-launched and re-defined the Hoppekids brand on Amazon- Goals: Increased sales and better product presentation and catalogue cleanup. Launch of additional markets: FR, ES, IT, UK.-My Role: Main project lead, handling everything from product creation, creatives, descriptions, advertising, customer service.-Challenges: Even for experienced Amazon sellers, Amazon is always janky to work with due to technical complexity. Being very review-driven, selling exclusive high-quality children's furniture can be a long process.-Results: Within 12 months, I increased the sales by +1400% compared to previous year. Successfully implemented FBM and FBA strategies across our best products. Show less

Som selvstændig marketing konsulent rådgiver jeg virksomheder om digital markedsføring, online vækst, strategi og lønsomhed på både medarbejder og bestyrelses niveau.Mine primære rådgivningskompetencer ligger i:- Google Ads, SEM, SEO og des lign.- Social Ads- Tracking og analyse- Ecommerce på internationalt plan med ekspansions- og marketingerfaring til følgende lande: Sverige, Tyskland, Holland, Norge, Polen, Tjekkiet, UK, Østrig, Frankrig, Spanien, Italien-… Show more Som selvstændig marketing konsulent rådgiver jeg virksomheder om digital markedsføring, online vækst, strategi og lønsomhed på både medarbejder og bestyrelses niveau.Mine primære rådgivningskompetencer ligger i:- Google Ads, SEM, SEO og des lign.- Social Ads- Tracking og analyse- Ecommerce på internationalt plan med ekspansions- og marketingerfaring til følgende lande: Sverige, Tyskland, Holland, Norge, Polen, Tjekkiet, UK, Østrig, Frankrig, Spanien, Italien- Igangsættelse, håndtering og korrekt eksekvering af populære markedspladser såsom: Amazon (EU/UK), Bol.com (NL), Allegro (PL) Show less

As International Head of E-commerce, I'm responsible for all sales online through own channels with direct reference to Sales and Marketing Director. Day-to-day tasks and responsibilities:- Driving sales to Australian Bodycare webshops, 15 locales and Astion Pharma 4 locales- Managing and maintaining advertising platforms across: Google, SoMe advertising (Facebook/Instagram, Snapchat, Pinterest, TikTok), Affiliate programs, Amazon PPC- Managing and maintaining positions on… Show more As International Head of E-commerce, I'm responsible for all sales online through own channels with direct reference to Sales and Marketing Director. Day-to-day tasks and responsibilities:- Driving sales to Australian Bodycare webshops, 15 locales and Astion Pharma 4 locales- Managing and maintaining advertising platforms across: Google, SoMe advertising (Facebook/Instagram, Snapchat, Pinterest, TikTok), Affiliate programs, Amazon PPC- Managing and maintaining positions on Amazon EU markets: DE, UK, FR, IT, ES, NL, SE & PL (upcoming). Attendant to Amazons 360 seller premium programme- Managing and enabling external platforms: Bol.com (NL), Allegro.pl (PL), Shop-apotheke.de (DE)- Managing SEO activities on all locales.- Analytics, tracking and reporting- Budgetting and forecasting online advertising budgets, million euro range in 2021- Responsible for a team of 3 FT e-commerce managers, 3 PT digital managers and numerous external consultants. Show less

As an AdWords Specialist at River Online I work in close relationship with River Onlines customers to increase sales and leads through the Google AdWords Platform, while maintaining strict KPI's, reporting and evaluation thereof. The customer segments range from SMB to Large Clients in Denmark.Key responsibilities:- Maintaining, manage and optimize Google AdWords accounts with large budgets on the Google Search, Google Display Network (GDN) & Google Shopping.- Researching… Show more As an AdWords Specialist at River Online I work in close relationship with River Onlines customers to increase sales and leads through the Google AdWords Platform, while maintaining strict KPI's, reporting and evaluation thereof. The customer segments range from SMB to Large Clients in Denmark.Key responsibilities:- Maintaining, manage and optimize Google AdWords accounts with large budgets on the Google Search, Google Display Network (GDN) & Google Shopping.- Researching and developing innovative bid optimization algorithms & opportunities using data-driven programmatic solutions and applying these to Google AdWords as PPC strategies.- Implementing advanced Google Analytics solutions & customize tracking to specially fit individual advertising goals. Rewrite tracking codes to unlock hidden potential in the Google Analytics platform.- Registered Premier Partner with River Online in 2016.Partner in River Online Group Dec. 2016 - Sep. 2018.Partner in River Online DK Oct. 2018 - Show less

Ekstern underviser hos IBC i Avanceret AdWords & Google Analytics.

Campaign specialists at Google ETO are responsible for executing, maintaining and optimize the efficiency of Google AdWords. As a Google Campaign Specialist I work with close contact with the customer to reach their marketing goals. As a Google Campaign Specialist I hold and provide specialist level knowledge of Google AdWords along with all desired and official certifications in Google AdWords.Key responsibilities:- Maintain, manage and optimize running Google AdWords campaigns… Show more Campaign specialists at Google ETO are responsible for executing, maintaining and optimize the efficiency of Google AdWords. As a Google Campaign Specialist I work with close contact with the customer to reach their marketing goals. As a Google Campaign Specialist I hold and provide specialist level knowledge of Google AdWords along with all desired and official certifications in Google AdWords.Key responsibilities:- Maintain, manage and optimize running Google AdWords campaigns in the Nordic markets, Denmark (primarily), Sweden, Norway & Finland.- Planning, executing and managing online advertising campaigns in correspondence to customers advertising goals.- Deep-diving into key data to find opportunities for new markets and ROI improvements.- Providing reports and updates to Google AdWords customers in my portfolio. Reporting includes conversion data, traffic, optimization and new marketing opportunities.- Planning, building and executing advanced advertising solutions on all Google platforms.- Educating, supporting and guidance for customers using Google AdWords and other Google related products.- Sales of Google AdWords Advertising solutions, mainly new business.- Management of customer portfolio, upselling and customer care.- Assistance in developing companies with their online visibility, branding and customer acquisition. Show less

Overseeing daily operations, daily planning, problem solving. Ensure goals and levels of production and service required by the customer.