I am a passionate mental health professional with an empathetic personality, and the ability to console and help individuals overcome life's challenges, particularly in work-related pressure and bereavement. I am also a dedicated lifelong learner focused on personal growth including relationship management, team collaboration and career planning. I have thirty years of experience in research and analytics roles across various global companies in the FMCG, insurance, and finance sectors.I am a pioneer in integrating social context into market research projects, such as a multimillion-dollar study in Hong Kong and Property Purchase Intention Tracking. These initiatives have supported the thought leadership strategy of my company in owning the affluent and mortgage segments.