Katherine (Kit) Hensler Email & Phone Number

Milford, Ct, Us

Newtown, Ct

Client Roster: Berkshire Bank | Tate’s BakeshopProvide account management, team leadership, strategic and creative direction for clients. Devise multi-channel marketing campaigns encompassing strategic content creation for email campaigns, white papers, infographics, reports and videos. Drive brand awareness through the execution of product launches, influencer campaigns, trade shows, mobile marketing tours, retail events and promotions. Manage P&Ls with 25-30% profit margins.► Conceptualized, planned and executed “a little bakeshop in every bite” campaign in collaboration with creative shop to reintroduce consumers to Tate’s bakeshop cookies following merger with Mondelez. ► Strategically developed concept and content for Berkshire Bank CSR campaign “BeFIRST.” Currently directing CSR and customer journey email campaigns.

Shelton Ct

Client Roster: Logitech | GumGum | T-Mobile | Flycatcher | Humanscale Healthcare Delivered full scope of client services as well as strategic expertise in experiential marketing for new and existing accounts. Developed business proposals, RFP responses, estimates, program timelines, and budgets. Directed voice-over talent, crafted social media content, devised digital marketing strategies and leveraged gamification to enhance the consumer experience.► Spearheaded team in creating sales tool for GumGum agents to explain AI visual recognition software to automobile industry. Built racing console and custom racecourse for clients to play that demonstrated AI capabilities.► Launched trivia game show - live and online - for Logitech to leverage at tech shows. Included 2x daily live show to engage show attendees as they learned about Logitech. Garnered social media buzz through Facebook live.

Easton, Ct

Client Roster: Ocean Spray | ExxonMobil | John Hancock Insurance | Bayer Healthcare | Hills Bros Coffee | LexisNexis | Kraft | IHOP | LLBean | The Macallan Led teams developing and executing strategic marketing campaigns on behalf of clients. Designed immersive consumer experiences, mobile marketing tours, pop-up events, trade shows, product launches, retail events and promotions. Provided expertise in logistics, program planning and execution. Oversaw budgets with 33% profit margins. Grew YOY accounts 15% - 25% through nurturing long-term relationships spanning 3-9 years with large corporate clients. ► Reached 500K consumers at 100+ events and delivered over 37 million impressions for ExxonMobil annually through launch of 6-year tour to promote Mobil Super motor oil to do-it-yourself mechanics.► Orchestrated national 2-year mobile sampling tour for Ocean Spray, directing events featuring ice cold samples of 4-6 different juices, with Craisins, coupons and recipe booklets as take-aways. ► Brought iconic TV campaign featuring “Growers” Justin and Henry to life, and fostered direct consumer engagement at retail with the creation of Ocean Spray’s mini-cranberry bogs.

Easton, Connecticut, United States

Client Roster: Ocean Spray | IHOP | LexisNexis | Heineken | KraftSupported corporate clients while driving logistics and execution of complex programs, brand awareness campaigns and consumer experiences.

Led small marketing department, analyzing market trends, designing websites, writing web content and planning national trade shows.