As of November 2024, I am on maternity leave until NZ Autumn 2025. At this time, I will be taking on a very small number of clients via SideKit in a "Executive Business Partner" capacity. View the SideKit blog latest articles for more detail : https://www.sidekit.nz/blogLead with confidence. Executive Business Partner service delivering strategic business support.Founder & Director: I founded SideKit Ltd in 2021 with a mission to help businesses grow through strategy and execution support.Business Partnership: My approach is all about partnership. I connect with business leaders and executives to become an extension of your management team.Visit www.sidekit.nz to learn more.

Led Strategic Growth: Resulting in double-digit revenue growth, with several key brands achieving triple-digit growth in my first year as a GM.Jands Management Team and Project Steering Committee Representative: Collaborated with C-suite executives and department heads and managers to align strategies with business goals, driving operational efficiencies. Playing a pivotal role to represent, introduce and adapt strategies and resources for the New Zealand market.Introduced Jands Company-Wide OKR System: Introduced and championed the Objectives and Key Results (OKR) system, improving company and department goal clarity and alignment. Sales Management: Represented Jands COO and Head of Sales to implement company sales targets and produced aligned OKRs to drive clear direction and revenue growth targets.Leadership & Team Development: Led and developed a high-performing sales and technical team, fostering a culture of collaboration, support and customer focus for positive outcomes and substantial business growth.Customer Focused: Strengthened relationships, services and support for customers, contributing to increased customer satisfaction and market share.Supplier Relations: Built strong relations, reporting and communication processes to maintain NZ representation of brands with key suppliers. Business Continuity During Challenges: Navigated significant challenges, providing clarity and clear plans for staff during business pivots, while maintaining business continuity and ensuring minimal impact on staff, customer support and sales performance.

Brand Awareness Growth: Head-hunted to grow brand awareness and market presence in New Zealand for an Australian-based company. Successfully increased LinkedIn following from 71 to nearly 2,000 followers within six months, leveraging my extensive local and international AV industry network.Strategic Marketing Management: Developed and executed tailored marketing strategies that resonated with the New Zealand audience while maintaining alignment with the company's broader goals. Focused on increasing visibility and brand engagement within the AV industry.Content Creation & Promotion: Created engaging and relevant content to amplify brand presence on social media, driving organic growth and enhanced engagement from target audiences.Collaborated Across Teams: Worked closely with sales and technical teams to ensure consistent messaging and alignment between product promotion efforts and customer needs.Industry Expertise: Utilised deep knowledge of the AV industry to identify key market trends and opportunities, positioning the company as a leader in the NZ market.

Driving Business Change: Led internal business transformation Supplier Negotiation & Account Management: Built strong relationships with suppliers and managed accounts, positioning the business in a more stable and profitable situation.Operational Improvements: Introduced and implemented a new ERP system to streamline operations, improving the flow from sales through to on-site service. This enhanced efficiency across the board and improved sales and service delivery.Marketing Leadership: Implemented a full marketing strategy, including a complete website rebuild, targeted Google Ads campaigns, and a social media content strategy. These initiatives significantly enhanced the company’s market presence.

Strategic Collaboration: Partnered closely with the Managing Director to develop and execute continuous business strategies, driving growth and enhancing market presence.Operational Leadership: Managed procurement, logistics, and facilities operations, ensuring streamlined processes and efficient resource use.Supplier Relations: Maintained strong relationships with key suppliers. Worked closely with brand representatives to implement localised brand strategies in the NZ market. Achieved significant industry recognition with the Shure APAC Marketing Award and appointed to the QSC Global Strategic Committee, underscoring strategic influence and leadership.Marketing Leadership: Directed marketing initiatives that supported raising the company’s profile in the NZ AV market. Developed and executed strategies that contributed to brand visibility and market engagement.Customer Relations: Led customer service and internal sales operations, building strong client relationships alongside sales staff to ensure high levels of service and support. High-Performance Team Player: Played a key role in a high-performing team that achieved substantial year-on-year revenue growth and successfully introduced innovative technologies to the NZ AV market.Event Planning & Execution: managed and hosted impactful events to showcase new technologies and enhance brand presence, contributing to increased industry recognition.Reporting & Presentations: Created detailed business reports and presentations to communicate business performance, strategic initiatives, and market insights. Provided stakeholders with data-driven analysis to support decision-making.

While studying at University, I supported the editor of a small, local publication across practically everything involved in delivering business growth and fortnightly publications, including content ideation and creation, copywriting, design, accounts, sales and promotions, and more.