• Drive all local client launches, including managing communication, driving projects, and implementing new and existing strategies.• Devise strategy for new segments, including independent market research and analysis.• Responsible for day to day communication and management of new clients.• Work with Sales and Marketing teams to develop inbound strategies for new and existing segments.• Lead training and onboarding of new analysts for internal and local teams.• Develop launch procedure documentation, management tools, and processes in order to improve launch efficiency and scalability. • Support the day-to-day responsibilities of the Sales, Development, and Operations teams to effectively manage program life cycles for all new clients.

• Performed daily account management and of pay per click accounts on Google AdWords, Yahoo,Bing and other search platforms for a variety of clients.• Maintained and monitor keyword bids, account daily and monthly budget caps, impression share,quality score and other important account metrics.• Managed large keyword lists.• Provided creative copy suggestions and graphical ad templates.• Provided framework, creative copy and images for website landing pages• Managed Display network placement lists on AdWords and through other contextual advertisingplatforms.• Provided recommendations and execute strategies for keyword opportunities, campaignstructuring, targeting, display network, and other facets of paid search in accordance with clientgoals.• Generated new paid search campaigns, ad groups, and accounts and aid in the creation of newpaid search marketing initiatives.

• Managed an international team of marketing researchers to analyze and interpret over 170,000 ecommerce transactions, growing record volume by over 170%.• Created a training program for a team of four marketing researchers that incorporated best practices for research and SQL-driven customer data maintenance.• Presented quantitative findings to senior leadership and crafted proposals to capture additional markets.• Developed a new approach to managing and maintaining CRM customer marketing databases.

• Designed and executed digital marketing campaigns and strategies. • Collaborated directly with CEO to develop financial and marketing proposals for strategic partners, and assembled contracts, statements of work and marketing collateral. • Managed accounts and business development projects, and developed yearly and quarterly business development goals and strategies.• Performed market research and analysis focused on key prospects, and provided strategic insights for sales team in pursuit of advertisers and venues.

* Coordinated remote installations of L Brands video analytical camera systems* Calibrated traffic cameras instrumental in analysis of store performance* Assisted in troubleshooting LVAN camera systems* Managed technicians and security guards during installation

* Performed quality assurance analyses of inbound and outbound Mobile Point-of-Sale (MPOS) systems* Applied QA testing procedures to MPOS systems* Assisted in maintaining database of MPOS systems to ensure compliance with PCI security protocols* Developed testing and troubleshooting procedures for mobile devices* Trained new employees in application of Limited Brands MPOS testing procedures

• Headed market research and analysis efforts focused on $1.5 billion market in Asia instrumental in global expansion, including competitive intelligence research and analysis.• Edited press releases, wrote blog posts and managed databases.• Developed presentations for sales teams to generate new client relationships.

• Managed team of interns spearheading new media research and analysis focused on domestic markets worth over $500 million.• Headed market research and analysis efforts focused on domestic markets worth over $500 million.• Wrote and edited press releases for public relations account managers.• Collaborated directly with CEO at branding meetings.

Served as administrative assistant to Executive Director.

Served as executive assistant to Executive Director.

Responsible for writing, editing, client engagement, talent acquisition and handling, and company communications.