Who is Henry Balay? Overview
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Quick answer
Henry Balay is listed as Marketing Operations Manager at MerusCase, based in Westerville, Ohio, United States. AeroLeads shows a matched LinkedIn profile for Henry Balay.
Henry Balay previously worked as New Client Manager at Oppgenetix, An Inc. 5000 Digital Agency and Senior Analyst at Oppgenetix. Henry Balay holds Bachelor Of Arts (B.A.), English Literature, 3.6 from Ohio Wesleyan University.
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Email format at MerusCase
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MerusCase
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Profile bio
About Henry Balay
I'm a digital marketing manager and customer insights strategist from Minneapolis, Minnesota. My passions lie in turning complex data into simple stories; with a background in both IT and marketing intelligence, at OppGenetix I have the privilege of leveraging my years of experience in customer insights to help specialized healthcare and REI firms grow their customer bases using both proven and innovative digital marketing strategies.My toolkit includes PPC and social media channels, video production, statistical analysis and project management tools. When I'm not developing and implementing new segment strategies, you can usually find me in front of an Excel spreadsheet, reading or playing Halo and Dark Souls with my friends.
Listed skills include Microsoft Office, Social Media, Public Speaking, Research, and 30 others.
Current workplace
Henry Balay's current company
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13 roles
Henry Balay work experience
A career timeline built from the work history available for this profile.
New Client Manager
Current- Drive all local client launches, including managing communication, driving projects, and implementing new and existing strategies.
- Devise strategy for new segments, including independent market research and analysis.
- Responsible for day to day communication and management of new clients.
- Work with Sales and Marketing teams to develop inbound strategies for new and existing segments.
- Lead training and onboarding of new analysts for internal and local teams.
- Develop launch procedure documentation, management tools, and processes in order to improve launch efficiency and scalability.
Jun 2019 - Present
Senior Analyst
Current
Mar 2019 - Present
New Segment Lead
Current- Performed daily account management and of pay per click accounts on Google AdWords, Yahoo,Bing and other search platforms for a variety of clients.
- Maintained and monitor keyword bids, account daily and monthly budget caps, impression share,quality score and other important account metrics.
- Managed large keyword lists.
- Provided creative copy suggestions and graphical ad templates.
- Provided framework, creative copy and images for website landing pages
- Managed Display network placement lists on AdWords and through other contextual advertisingplatforms.
Oct 2017 - Present
Customer Insights Analyst (Contract)
- Managed an international team of marketing researchers to analyze and interpret over 170,000 ecommerce transactions, growing record volume by over 170%.
- Created a training program for a team of four marketing researchers that incorporated best practices for research and SQL-driven customer data maintenance.
- Presented quantitative findings to senior leadership and crafted proposals to capture additional markets.
- Developed a new approach to managing and maintaining CRM customer marketing databases.
Oct 2016 - Mar 2020
Marketing & Business Development Associate
- Designed and executed digital marketing campaigns and strategies.
- Collaborated directly with CEO to develop financial and marketing proposals for strategic partners, and assembled contracts, statements of work and marketing collateral.
- Managed accounts and business development projects, and developed yearly and quarterly business development goals and strategies.
- Performed market research and analysis focused on key prospects, and provided strategic insights for sales team in pursuit of advertisers and venues.
Nov 2015 - Jul 2016
Lvan Coordinator
* Coordinated remote installations of L Brands video analytical camera systems* Calibrated traffic cameras instrumental in analysis of store performance* Assisted in troubleshooting LVAN camera systems* Managed technicians and security guards during installation
Feb 2015 - Sep 2015
Mpos Coordinator
* Performed quality assurance analyses of inbound and outbound Mobile Point-of-Sale (MPOS) systems* Applied QA testing procedures to MPOS systems* Assisted in maintaining database of MPOS systems to ensure compliance with PCI security protocols* Developed testing and troubleshooting procedures for mobile devices* Trained new employees in application of.
Sep 2014 - Feb 2015
Independent Contractor/Intern
- Headed market research and analysis efforts focused on $1.5 billion market in Asia instrumental in global expansion, including competitive intelligence research and analysis.
- Edited press releases, wrote blog posts and managed databases.
- Developed presentations for sales teams to generate new client relationships.
Jul 2013 - Aug 2013
Communications Intern
Media Relations, Inc.
- Managed team of interns spearheading new media research and analysis focused on domestic markets worth over $500 million.
- Headed market research and analysis efforts focused on domestic markets worth over $500 million.
- Wrote and edited press releases for public relations account managers.
- Collaborated directly with CEO at branding meetings.
May 2013 - Jun 2013
Seasonal Administration Intern
Minnesota Chorale
Served as administrative assistant to Executive Director.
Nov 2012 - Jan 2013
Seasonal Administration Intern
Minnesota Chorale
Served as executive assistant to Executive Director.
Nov 2011 - Jan 2012
Company Management Intern
Responsible for writing, editing, client engagement, talent acquisition and handling, and company communications.
May 2010 - Jun 2010
2 education records
Henry Balay education
Bachelor Of Arts (B.A.), English Literature, 3.6
High School Diploma, General Studies
Breck School
FAQ
Frequently asked questions about Henry Balay
Quick answers generated from the profile data available on this page.
What company does Henry Balay work for?
Henry Balay works for MerusCase.
What is Henry Balay's role at MerusCase?
Henry Balay is listed as Marketing Operations Manager at MerusCase.
Where is Henry Balay based?
Henry Balay is based in Westerville, Ohio, United States while working with MerusCase.
What companies has Henry Balay worked for?
Henry Balay has worked for Meruscase, Oppgenetix, An Inc. 5000 Digital Agency, Oppgenetix, Merchology, and Paydayperx.
How can I contact Henry Balay?
You can use AeroLeads to view verified contact signals for Henry Balay at MerusCase, including work email, phone, and LinkedIn data when available.
What schools did Henry Balay attend?
Henry Balay holds Bachelor Of Arts (B.A.), English Literature, 3.6 from Ohio Wesleyan University.
What skills is Henry Balay known for?
Henry Balay is listed with skills including Microsoft Office, Social Media, Public Speaking, Research, Creative Writing, Powerpoint, Management, and Leadership.
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