A strategic creative leader, I help brands, agencies and startups create experiences that empower people and deliver business results.From launching one of Canada’s most recognized brands, lululemon, to creating award winning experiences for Nike and defining a digital first approach for TELUS, I have a unique ability to connect human needs with business opportunities. I do this through the use of data, my natural sense of curiosity and a focus on product and customer experience.My mission is simple - leading and empowering teams focused on improving people’s lives through experience design. As an avid proponent of human-centric frameworks, utilizing empathy, research and testing, I help organizations understand their products and brands from a user perspective. With the power of creativity, I help brands define their purpose, build emotion and value with each connection.Skills & Specialties: Creative Direction & Consulting, Art Direction and Design, Brand Strategy & Identity, User Experience Design, Content Strategy, Visual Design, UX/UI, Product Design, Customer Journey Mapping, Lifecycle Communication. Experiential Marketing, Social Media, Design Thinking, Design Systems, Proposition Design, Rapid Prototyping and Co-Creation.Industry Experience:Advertising, TELCO, QSR, Financial, Automotive, Pharma, Retail, CPG, Entertainment, Hospitality, Loyalty, Tools.Adobe Suite, Sketch, Adobe XD, Figma, UXPin, InvisionApp. Pencil & Paper, Listening.