I’m passionate about building bridges between corporates and their communities through the power of strategic communications.I have…🗯️ Worked on identifying the trends impacting how young Chinese consumers thought about wellness, sustainability, and their place in society for a leading green cosmetics and skincare brand – guiding their market entry strategy.🗯️ Navigated a complex business transformation for a major European children’s consumer goods company, touching on parents, business partners, and government stakeholders – minimizing loss of brand equity in a volatile situation.🗯️ Discovered the key to connecting Chinese home cooks to a non-native fish species – creating and implementing a narrative strategy that continues to drive business success for players at all stages of the value chain.Here's how:I start with your audience. HOW do they think about your industry? Your category? Brand? Products?Then, look in the mirror. WHAT is your real value add? And what do others do better?When I think deeply about these questions in light of the problem I’m trying to solve, the opportunities tend to present themselves.Across all the industries, 20+ countries, hundreds of clients, products, and teams I’ve worked with, the connecting thread is the importance of thinking clearly about how to square your offer with what your customers need. While there are inevitably lots of details to work out, everything must flow from this understanding.🗯️ And this is just the beginning. Drop me a line if you want to hear more about any of the above, or if you’d like my thoughts on how to solve a problem your business is facing. I’m a big one for a challenge.