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Kit Mention Email & Phone Number
Head of Editorial Content
at
Young China Watchers
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Editorial Content
Location
New York, United States
Company size
Who is Kit Mention? Overview
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Quick answer
Kit Mention is listed as Head of Editorial Content at Young China Watchers, a with 30 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Kit Mention.
Kit Mention previously worked as Content Strategist at Alice and Vice President, Global Marketing Team at We Communications. Kit Mention holds Chinese, Chinese Studies from The University Of Edinburgh.
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Young China Watchers
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Profile bio
About Kit Mention
I’m passionate about building bridges between corporates and their communities through the power of strategic communications.I have…🗯️ Worked on identifying the trends impacting how young Chinese consumers thought about wellness, sustainability, and their place in society for a leading green cosmetics and skincare brand – guiding their market entry strategy.🗯️ Navigated a complex business transformation for a major European children’s consumer goods company, touching on parents, business partners, and government stakeholders – minimizing loss of brand equity in a volatile situation.🗯️ Discovered the key to connecting Chinese home cooks to a non-native fish species – creating and implementing a narrative strategy that continues to drive business success for players at all stages of the value chain.Here's how:I start with your audience. HOW do they think about your industry? Your category? Brand? Products?Then, look in the mirror. WHAT is your real value add? And what do others do better?When I think deeply about these questions in light of the problem I’m trying to solve, the opportunities tend to present themselves.Across all the industries, 20+ countries, hundreds of clients, products, and teams I’ve worked with, the connecting thread is the importance of thinking clearly about how to square your offer with what your customers need. While there are inevitably lots of details to work out, everything must flow from this understanding.🗯️ And this is just the beginning. Drop me a line if you want to hear more about any of the above, or if you’d like my thoughts on how to solve a problem your business is facing. I’m a big one for a challenge.
Current workplace
Kit Mention's current company
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Young China Watchers
7 roles
Kit Mention work experience
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Content Strategist
Vice President, Global Marketing Team
Spearheaded cross-market thought leadership projects and award entries to support business development efforts, resulting in multiple active leads and award shortlist.THOUGHT LEADERSHIP | CONTENT DEVELOPMENT | PROJECT MANAGEMENT | CROSS-CULTURAL LIAISON | AWARDS AND MARKETING
Jul 2023 - Dec 2023
Group Account Director, Team Lead, Corporate
Led corporate communications and crisis team; managed growth for team covering 14 people and USD $1.5M / year. Managed integrated team spread across two offices (Beijing / Shanghai). Drove business development efforts, averaging USD $400K to $800K per year.MEDIA CONTENT AND STRATEGY | EXECUTIVE AND INTERNAL COMMUNICATIONS | CRISIS PREPAREDNESS AND RESPONSE | MULTI-MARKET STRATEGY DEVELOPMENT AND IMPLEMENTATION | DEI AND ESGClients:LEGO Education, eBay, McLaren Motors, Etihad, Scoot (Singapore Airlines Group), Sephora, British Council, Subway, etc.
Mar 2021 - Jul 2023
Account Director, Corporate
Contributed to new business pitches, led corporate communications projects, and managed multiple global clients. Expanded team capabilities and service offerings to new digital channels and tactics. Reported to Head of Corporate.DIGITAL STRATEGY | SOCIAL MEDIA CAMPAIGNS | TEAM MANAGEMENT | BUSINESS DEVELOPMENTClients:Coca-Cola, Australian Open, Goodyear Tires, Costa Coffee, etc.
Aug 2018 - Mar 2021
Act. Executive; Sr. Acct. Executive; Acct. Manager; Sr. Acct. Manager; Associate Acct. Director
Developed public relations / communications strategies for press releases, media content, social media, clients, and accounts.MEDIA CONTENT AND PITCHING | REPORTING AND METRICS | MEDIA TRAINING | EVENTS
Aug 2011 - Aug 2018
English Language Editor
Map Magazine
Map Magazine is an expat publication with circulation in 3 cities in the Yangtze River Delta.Led English content covering planning, editorial meetings, interviews in English and Mandarin, writing, and translation.WRITING AND TRANSLATION | CONTENT GENERATION | INTERVIEWS, RESEARCH, AND STORY CREATION
Sep 2010 - Aug 2011
4 education records
Kit Mention education
Chinese, Chinese Studies
Chinese Language
Education record
Education record
FAQ
Frequently asked questions about Kit Mention
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What company does Kit Mention work for?
Kit Mention works for Young China Watchers.
What is Kit Mention's role at Young China Watchers?
Kit Mention is listed as Head of Editorial Content at Young China Watchers.
Where is Kit Mention based?
Kit Mention is based in New York, United States while working with Young China Watchers.
What companies has Kit Mention worked for?
Kit Mention has worked for Young China Watchers, Alice, We Communications, We Red Bridge, and Map Magazine.
Who are Kit Mention's colleagues at Young China Watchers?
Kit Mention's colleagues at Young China Watchers include Maisie White 白美希 and 史振宁.
How can I contact Kit Mention?
You can use AeroLeads to view verified contact signals for Kit Mention at Young China Watchers, including work email, phone, and LinkedIn data when available.
What schools did Kit Mention attend?
Kit Mention holds Chinese, Chinese Studies from The University Of Edinburgh.
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