Master Clubfitter/Master Builder

New product development and consulting services for golf related projects , patent research, CAD design, prototyping, strategic planning, marketing, public relations, international trade, photography, web site design, script/technical writing. Production of promotional videos and commercials for TV. Development of production channels, sales and fulfillment.I have been involved in the design and fitting of golf equipment for A Better Club, Inc. a custom golf club and club fitting company based in Ventura, California since 1989.

Fitting golf clubs to the individual golfer has been my specialty for over 20 years. Now with #Foresight and #Flightscope launch monitor technology I will match your current set to your swing or blueprint build a brand new set. #taylormade #callaway#titleist #kzg by appointment only

Designer of a patented golf club . Developed strategic plan for the successful introduction of a revolutionary Golf Club. "Herbie's One-Putt Wedge" . Successful introduction to the USA and International Golf Communities for distribution at all sales levels.Specialties: Building a business from concept to market.HTML and WordPress website content development with SEM/SEO.Duties included technical assistance, marketing and sales, multi-media advertising with extensive use of print, television and internet advertising. In depth knowledge and application of Google Adwords, Google Analytics, Email marketing campaigns and social media networks.I have a thourough understanding of public relations and media and have organized professional trade show presentations identifying business opportunities both domestic and international.

Technical adviser for the USC Golf Staff in the design, construction and operation of a newly established golf clubmaking and clubfitting Lab, including the use of clubmaking and hi tech swing monitoring systems . Located in the newly completed Heritage Hall Sports building on the USC campus. My duties included the design, build-out and development of a world-class facility with the ability to perform golf club analysis, repairs and modifications, which most certainly will enhance the performance of the USC golf team. The USC staff has designated an area to be developed as a facility for player swing analysis, golf club repair and club fitting. The club fitting and design section includes loft/lie machines for both the putter, woods and Irons as well as advanced frequency analysis of the golf shaft.The development of the area also includes state of the art club performance and fitting lab, using Foresight GC2 Camera systems and the Quintec Hi-speed sequence analysis software for putter fitting.

My service to the Tour players has been widely accepted and contributes to their success at the highest level of golf.As an accredited Master Clubmaker I have worked in the official PGA Tour equipment van repairing, re-shafting and fitting the Tour Players clubs at many PGA Tour, Champions Tour and LPGA Tour events. I have worked with most of the major brand tour players and equipment tour reps including Titleist, Nike, Cobra, Vokey and Cameron.Having performed clubmaking and club fitting services for the Worlds best golfers, including Arnold Palmer, Gary Player, Padraig Harrington, Luke Donald, Kenny Perry and Tiger Woods. These services include working directly with the tour players, their coaches and manufacture representatives on the driving range, on the course, in swing labs and in the shop.

Agent for Intellectual property and consultant with Rockwell Scientific. A research facility for advanced materials and metallurgy in Thousand Oaks California. I have applied new materials and processes for emerging golf products. Research, testing and defining emerging markets for application of various processes in golf product development.

Introduced the video camera as a tool to analyze the golf swing . Class planning and preparation for group and individual lessons. Performed teaching duties as assistant golf instructor for group classes.

Introduce curriculum and instruct classes on the use of photography and video for home and business video productions. Emphasis on educational, sport, art and health industry related productions.

Owner and operator of the groundbreaking "Fairlight CMI III" Computer Musical Instrument. Programming of extraordinary sounds for the music and movie industry , including" Top Gun" starring Tom Cruise. Musical collaboration with known artists Kenny Loggins, Lindsey Buckingham(Fleetwood Mac), Gloria Estefan and Merril Fankhauser.

Performed duties as expert for AV support to private, government and public entities. The activities were performed in studio as well as on-location.Live performance sound mixing, videography, audio recording, lighting and conference set-up.

Senior financial officer and IT integration. Developed Lotus 1-2-3 spreadsheets as a management tool for the analysis of income statements and balance sheets. Managed the day to day operations of employee/customer relations.