Architected the configuration platform with a new backend infrastructure and UI/UX leading to a 10-fold increase for configured baseball glove sales Led the transition of all web sites to a fully responsive user experience for both brand and ecommerce channels yielding a 200% revenue increase on mobile and tablet platforms year-over-year Built an internal team from the ground up to create and manage digital properties for brand, commerce and product configuration while managing additional onshore and offshore development resourcesLed the ecommerce platform migration to Salesforce Commerce Cloud including vetting of integration partners Responsible for all web site content including creation and publishing of site assets (copy, visuals, media) and working with individual brand divisions to plan and develop content Converted digital properties to a cloud hosted infrastructure on Microsoft Azure to lower total ownership costs and increase scalability for peak demand eventsCharged with evolving the technology infrastructure and leading digital innovations for the company's digital platforms including:• mobile• e-commerce• digital brand marketing• product configuration• direct to team• email marketingTasked with identifying and managing relationships with technology partners across the portfolio of team sports brands.

Led digital marketing and technology practice across office locations in St. Louis, Chicago and San Francisco with yearly interactive revenue of 2 million dollars Managed the strategy, estimation, pitch, architecture, development, deployment and analytics of over 100 interactive online applications with 100% on time delivery rate for promotional executions Responsible for coordinating the outsourcing of project work to network agencies and freelance resources while maintaining quality control and project milestonesCounseled and managed direct reports including project managers, presentation-layer developers, and application programmers

Forged relationships with client contacts and internal resources to convey technological capabilities and expertise to be leveraged for active projects and develop repeat revenue opportunitiesActively participated in the development process to ensure that applications were created efficiently while transitioning the development practice from classic development frameworks to Microsoft .Net (MVC and WebForms)Created and refined the online analytics practice while training internal employees and client contacts in the usage and interpretation of analytics tools and reports Championed the restructuring of the interactive offering for email marketing, site hosting, and digital analytics to transition from a yearly operating deficit to an annual surplus.Established email marketing capabilities and created best practices for email marketing campaigns including design, development, list management, delivery, and reportingEstablished and maintained technology infrastructure for client and internal digital properties including Microsoft IIS application servers and Microsoft SQL Server database servers

Led development of a self-service business intelligence dashboard to allow for salespersons representing 55 nationwide branches to view real-time compensation data from OLAP and relational data sources representing over $700 million in annual salesCoordinated the review and training of online systems to key business contacts across the company

Team lead, architect and client consultant leading teams of 3 to 5 technical and business consultantson multiple, simultaneous projects for enterprise clients Led ecommerce development practice in the implementation of Microsoft Commerce Server web applications for Enterprise Rent-a-Car and True Manufacturing; Mentored internal consultants and business leaders on the platform Completed internal training certification for the UCD/UX practice via an IBM usability expert and conducted usability studies including paper prototyping, card sorting and heuristic evaluation for a Fortune 500 client Provided technical leadership to build the first iteration of the company UCD lab providing hardware and software solutions to facilitate testing

Developed the technology platform and infrastructure for the social platform across Ralston Purina pet food brands – DogChow.com, PuppyChow.com and CatChow.comMentored colleagues on efficient design and programming techniques, and led development of internet applications for clientsActively participated in all stages of the internet application life-cycle from strategy definition to technical flow processes through implementation and testingExercised proficiency in collaborating with co-workers and clients in remote locations through all phases of the development processMaintained Windows production servers including configuration and troubleshooting processes

Led development and programming projects including HTML advertising websites, online e-commerce applications, online database systems, classified ad systems, and intranet company organizational systemsImplemented and administered hosting and network operations including installation, maintenance, and improvements of hardware and softwareWorked closely with clients and colleagues to maintain effective communications before, during, and after developmentDirected colleagues on proper design and coding techniques for implementation on company and client websites including web graphic presentation, graphic design, HTML, programming languages, and database architecture

Monitored and conducted pharmaceutical research with human participants exercising a high level of interpersonal communications. Emphasized accuracy in recording critical data for FDA disclosure for pharmaceutical studies including Allegra (fexofenadine)Demonstrated organizational skills in conducting precisely timed events critical to research guidelines