Alena Stepanova Email & Phone Number

Moscow, Ru

Москва, Россия

Moscow, Russia

- Conducted an analysis of placements for 7 companies in the Betting category across 8 sports media platforms, optimizing the banner network on the Championat platform and increasing annual deals by 43% through dynamic displays.- Collaborated with the web analytics department to optimize article readership on Rambler, developing a unified analytical dashboard integrated with Top 100 and Yandex Metrica, completely eliminating the untimely achievement of KPIs.- Managed 1 junior and 1 middle product manager, providing feedback in Jira and verbally, resulting in a 30% increase in team productivity.- Collaborated with the Chief Product Officer to develop 5 roadmaps in Miro to prioritize competing requirements for 2023.- Modeled a dashboard to track performance metrics on ecosystem special projects, integrating data via API from partner companies, enabling the team to build user CJMs interacting with the project.- Organized and conducted over 5 client events, preparing presentation materials for audiences of up to 120 people, cultivating understanding and knowledge of the company's product among key partners.

Moscow, Russia

Experienced Current Business Sales Manager at SberSeller, a leading company specializing in the development, strategy, and scaling of marketing technologies and advertising products within Sber's ecosystem.- Negotiated a year-long deal with the Dentsu group of advertising agencies and key clients, applying a personalized approach, resulting in a 29.75% budget growth (22/21) to 49 million rubles for the first half of 2022.- Managed clients such as Avito, MTS, Akrikhin, Moscow Exchange, and Stoloto, achieving improved deal terms for SberSeller through the integration of multichannel advertising.- Expanded expertise in the digital advertising market, including OLV, Programmatic, Native, Special Projects, E-commerce, and DOOH.- Positioned SberSeller as an expert by conducting webinars and client days for major clients such as Danone, Stoloto, L'Oréal, Nestlé, providing unique insights into the latest trends in digital advertising.- Organized and successfully managed cross-functional projects involving multiple departments, including the launch of an ecosystem project for Kinder Delice, resulting in a 20% budget growth in Q4.

Experienced Current Business Sales Manager at SberSeller, focusing on the fast-moving consumer goods (FMCG) segment and collaboration with major brands.SberSeller is a sales house specializing in the creation and implementation of advertising formats for companies and partners within the Sber Group.- Developed the FMCG client vertical, engaging with leading brands such as Ferrero, Danone, Mondelez, achieving quarterly sales targets (~35 million per month).- Expanded the client base through direct sales, employing a multi-channel approach, including online video (OLV) and e-commerce sales, acquiring 15 new clients.- Contributed to a budget increase of 12 million in Q4 by introducing e-commerce inventory sales and successfully executing special projects for clients.- Led the launch of an advertising campaign for a new Ferrero flavor, employing innovative approaches, including vehicle branding in collaboration with CityDrive, and effective e-commerce support in SberMarket, resulting in a 75% increase in product awareness among customers.

Moscow, Russia

Professional Sales Manager specializing in building long-term client relationships and successfully negotiating deals with extended cycles in the digital marketing and advertising product sales industry.- Executed annual deals with network agencies OMD, increasing sales volume by 12% (2019/2021) in the first half-year (compared to the year before the COVID-19 pandemic).- Closed deals with major clients in the agency group: PepsiCo, Apple, Baltika, Sportmaster, Magnit, Alfa-Bank, VTB, achieving plan fulfillment.- Sold advertising tools with extended implementation cycles of up to 12 months, successfully securing contracts after productive negotiations with marketing teams of European/Russian companies.

Moscow, Russia

Experienced B2B Sales Manager with a successful focus on acquiring new clients and fostering partnerships in a leading company in the digital technology and media solutions industry, part of the major media holding Gazprom-Media.- Acquired 4 new clients (Makfa, Premier Nutrishinal, Indilight, Uvelka) and successfully achieved monthly sales targets of 5 million rubles.- Initiated collaboration with the advertising agency "Rosst," specializing in pharmaceutical clients, resulting in an additional 20 million rubles in revenue per quarter.

Бакалавр, Теория И Практика Межкультурной Коммуникации

Изучала романские народы: историю, менталитет, особенности культуры. Изучала английский, итальянский язык с позиций формальной.

Бакалавр, Перевод И Переводоведение

Activities and Societies: Шахматный клуб Изучала нормативные аспекты перевода, эрратологию перевода английского, китайских языков