My career journey began in a humble supply closet at a PR firm in Chicago, where I started as an intern tasked with writing press releases for Michael Jordan. My love for advertising led me to SRDS, the all-in-one resource for media buyers to find and compare digital advertising rates and data. I witnessed the rapid shift in the number of sites offering advertising and I realized a new industry was emerging and I wanted to be part of it.A year later, I found myself sitting in Ming’s Chinese restaurant in Palo Alto with Dave Zinman. He sketched the first ad server on a paper tablecloth. I was so intrigued that I tore it off and took it with me to study what this meant for online advertising. From Focalink to MyPoints, I blazed trails in online advertising, and my curiosity about data led me to digital marketing. From pitching ads to planning marketing spend, I have a unique view of what establishes value– always aiming for a win-win. I naturally possess a growth mindset, eager to learn and adapt to new challenges.Yet, despite the wealth of experience I have garnered over the years, I remain an ardent and devoted student of this industry. I excel in working across channels, including (search, social, email, SEO, and content). To me, they are like puzzle pieces that fit together seamlessly, and I love connecting the dots to create and execute a cohesive strategy.But the best part of my career has been the people. Their creativity, curiosity, and drive to succeed continue to inspire me.As the team at Canva says, "the future is visual," and I couldn't agree more.
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Digital Marketing ConsultantAmplify Digital Jan 2013 - PresentZaIndependent digital marketing consulting practice offers strategic advice, demand, and growth marketing solutions to startups and mid-size businesses. Campaign execution and measurement across email, social media, search engine marketing, SEO, Mobile, and Streaming/Audio. Specialties:- Performance evaluation and campaign optimization- Audit existing marketing channel performance- Develop and execute cross-channel content strategies- Copywriting, and technical writing across mediums- Lead generation strategy, execution, and analysis- Create audience personas, messaging, and execution- Streamline/Automate marketing processes and operations- Sales strategy and coaching (advertising, SaaS, e-commerce)- Leadership development and coaching- Leverage data and customer insights for clear analysis- Loyalty marketing and retention Valued B2B | B2C Clients (Past and Current)3C Software, FICO, Yodlee, Spil Creative, Brooklyn Kayak, Zazzle, Nonprofit Finance Fund, Goslings Rum,Rutgers, Rubbermaid, Jackson Healthcare, Synario, and more. -
FounderCulturebox Jun 2022 - PresentA passion project created to raise awareness of premium Black-owned wine & spirits by building a marketplace to showcase the brands and their makers. Culturebox is a marketplace and a subscription service offering flexible club memberships. -
Entrepreneur In ResidenceEnvestnet | Yodlee Jul 2010 - Dec 2014Berwyn, Pennsylvania, UsEnvestnet/Yodlee has proudly fueled innovation for financial institutions and fintech companies since 1999 through data, APIs, and FinApps.- Successfully launched RewardsTree FinApp as a member of Yodlee's incubator program, resulting in a user base of over 45,000 members within the first nine months.- Achieved a 40% increase in customer engagement by enabling consumers to aggregate loyalty memberships across 270 rewards programs, offering a comprehensive and convenient loyalty management solution.- Led a cross-functional team in the development and launch of RewardsTree, delivering the product on time and within budget, resulting in a 95% user satisfaction rate.- Formed partnerships with prominent banks, airlines, retail, and credit card companies, expanding the aggregated offers platform and increasing the number of available offers by 150%.- Introduced brand advertising solutions, resulting in a 30% increase in ad revenue and a 20% growth in brand partnerships within the first year of implementation.- Utilized data trends and audience analytics to optimize marketing strategies, resulting in a 25% increase in conversion rates and a 15% improvement in customer retention. -
Vp, Partnership MarketingExperian Aug 2009 - Jul 2010Costa Mesa, Ca, UsExperian is a multinational data analytics and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses.Developed and led a team responsible for customer acquisition and strategic expansion of partner relationships across top-tier brands, affiliates, and media companies through paid and earned media, email, and programmatic marketing.- Established a key partnership with Google/Doubleclick to streamline media buying operations and processes. The partnership allowed the team to gain control, find efficiencies and increase ad performance and overall spending.- Increased credit subscriptions by 22% by creating a strategy that focused on top-performing marketing partner sites.- Provided thought leadership in collaboration with television, email, and channel partner teams to apply industry best practices across content management, social media marketing, and data management. -
Vp, Digital Sales And MarketingLealta Oct 2006 - Jul 2009A venture-backed startup that developed consumer loyalty programs and offered targeted advertising solutions.- Advanced the founder's vision by creating a digital marketing and business development strategy. - Expedited the onboarding process by leading hiring efforts for marketing, product development, and operations roles.- Developed and coached the team responsible for brand and product relaunch.- Increased member acquisition by 32% by streamlining membership workflow through email and the registration process. - Collaborated with product and development teams to scope the product and cross channel messaging, applying best practices for customer acquisition and retention.
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Digital Marketing DirectorEarthlink Jul 2005 - Sep 2006Atlanta, Georgia, UsEarthLink was formed in 1994 and offers services to residential consumers and businesses. In March 2017, EarthLink was acquired by Windstream Holdings, Inc., in an all-stock transaction valued at approximately $1.1 billion, including debt.As Director of Digital Marketing, I led the strategic development of online media and marketing campaigns including, search, email, lead generation, display, and partnerships.- Streamlined the digital media and marketing process by installing media buying tracking and analysis tools. - Increased product conversions by 40% by transforming the digital strategy and execution. - Led digital advertising agency selection process while auditing the performance of current demand marketing channels.- Rolled out award-winning creative by selecting a creative agency that modernized EarthLink's approach to digital creative. (WebAwards 2006) -
National Manager, Online Advertising SalesEarthlink Oct 2003 - Jul 2005Atlanta, Georgia, UsGrew EarthLink advertising sales by 90% during its infancy to becoming the second-highest revenue channel. - Secured new brand advertisers, and developed current advertising rate structure and guidelines.- Expanded revenue channels, and use of advertising technology and analytics to track and measure success. - Shaped business process, hired and trained account executives, and ad operations leaders.
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TravelCareer Break Jan 2001 - Oct 2003During this career break, I traveled and learned about the real estate business. I also spent much-needed time with family and friends.I consulted with several startups on strategy and delivered speeches at industry trade shows.
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Vice President Media SalesMypoints Apr 1997 - Jan 2001القاهرة, القاهرة, EgMyPoints, founded in 1996, is the first digital rewards company and a pioneer in online rewards and shopping. Funded by 6 investors including Experian and Prime Media Ventures. Members earn points when shopping at popular online retailers like Amazon and Target. MyPoints made its initial public offering in 1999 with over 9 million program members. The company was acquired by United Airlines in 2001, a deal worth $112 million. Today, MyPoints remains a prominent online rewards portal.- Member of the founding team responsible for advertising revenue. Grew the sales team from 2 to 60 national account executives. The team generated $75M+ in revenue in under 3 years.- Developed ad sales products, pricing models, and advertising guidelines.- Set and exceeded aggressive revenue targets in preparation for IPO.- Built strong client and agency relationships resulting in 70% repeat business, and long-term commitments from advertisers.- Raised awareness of the company and the digital loyalty industry by speaking at e-commerce trade shows and conferences.- Assisted in building one of the internet's first performance/affiliate networks with participation from top retail brands, establishing the model used by many today. -
Sales Manager, MidwestFocalink Communications Dec 1995 - Mar 1997The first central ad server was released in July 1995 by Focalink Communications, which enabled the management, targeting, and tracking of online ads. A local ad server quickly followed from NetGravity in January 1996. The technological innovation of the ad server, together with the sale of online ads on an impression basis, fueled a dramatic rise in the proliferation of web advertising and provided the economic foundation for the web industry from the period of 1994 to 2000. - WikipediaFocalink merged with ClickOver in 1997 and changed its name to AdKnowledge. The company was then sold to Engage, a CMGI company, in 1999 for $193 million.Based in Chicago, I led sales for the Midwest region. Evangelized online advertising and educated airlines, automotive companies, CPGs, and ad agencies on serving the first banner ads, and planning campaigns using Focalink's planning tool, MarketMatch.Interested in learning more about the history of online advertising? Check out the interview below with Dave Zinman, Co-Founder of Focalink.
Kitt Miller Education Details
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Southern Illinois University, CarbondaleJournalism W/ Emphasis In Advertising -
Fisk UniversityGeneral
Frequently Asked Questions about Kitt Miller
What company does Kitt Miller work for?
Kitt Miller works for Amplify Digital
What is Kitt Miller's role at the current company?
Kitt Miller's current role is Digital Marketing Consultant.
What schools did Kitt Miller attend?
Kitt Miller attended Southern Illinois University, Carbondale, Fisk University.
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