Rachael Kitts Email & Phone Number

Broadstairs, Gb

London, England, United Kingdom

United Kingdom

London, England, United Kingdom

Responsible for the go to market plan for cihhousing.com and homesevent.co.uk events; meeting attendance targets by developing customer centric communications across social media, website, partnerships, telesales, and email channels. From 11 weeks out, created a plan to pivot from a live venue to a virtual event, achieving above forecast registrations with effective management of the delegate sales team and internal marketing resources.Led on the redevelopment of homesevent.co.uk and registration platform to market the change to a fully virtual event – launch comms generated 1,000 registrants in a two-week period.Directly line-managed the marketing executive, setting KPI’s and performance management.

London, United Kingdom

Responsible for training and developing an on-shore and virtual team to execute a series of compelling multi-channel marketing campaigns. Working within management team to continually drive efficiencies and streamline processes.Delivered above target revenue growth of 22% through commercially astute leadership of Campaigns Team.Created a bespoke team marketing event including training and development coupled with a social element.Led a process to make department GDPR compliant; amended email templates in place ahead of schedule.Trained new starters on how to create effective campaign data selections within Fast Stats and mentored two team members to become super-users.Condensed and merged two off-shore teams, with no negative impact on campaign delivery.Improved time efficiencies by 25% by modifying a telesales campaign process.

London, United Kingdom

Managed budget and delivered a strategic plan of content, events, proposition and market engagement activities to deliver commercial objectives for the in-house segmentCommissioned compelling research to support the marketing planResearched customer personas and shared with the wider Go to Market team

United Kingdom

Executed a series of marketing campaigns to generate leads for online productsWorked closely with key stakeholders to ensure lead generation campaigns are optimisedUsed profiling and segmentation tools and the database system to maximize prospect data selectionsMeasured and monitored the effectiveness of campaigns and making recommendations on how to optimise revenueInducting and mentoring new team members

London, United Kingdom

Executed a series of marketing campaigns for legal front list publications

Managed the circulation strategy and budget for the Contemporary Womens Group; Cosmo, Red, Company and Zest as well as the Luxury Group; Elle, Elle Deco, Bazaar and Esquire

London

Developed the marketing strategy for Cosmopolitan magazine, Cosmopolitan.co.uk & Company magazine as well as company.co.uk

London, United Kingdom

Managed ATL campaign with leading digital channel for GAA in Britain, including direction of the commercialEvent marketing from concept to executionSubscription marketing; increasing subscription base by 70%Designed weekly e-newsletter, including sourcing exclusive competitionsManaged social media sites

Managed a budget effectively for my portfolio of ten titlesDeveloped and implemented a rolling newstrade circulation strategy for my portfolio of titles to maximise sales opportunities and in-store visibility

London, United Kingdom

In conjunction with the Publishing Director I developed newstrade circulation strategies for the magazinesSet sales targets and compiled print orders Liaison with all distributors and internal departments to ensure titles benefit from promotions