首席运营官
Current公司课程体系搭建、业务拓展及运营管理
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Kitty Chen is listed as Executive Coach at 北京静山管理咨询有限公司, based in Palo Alto, California, United States. AeroLeads shows a matched LinkedIn profile for Kitty Chen.
Kitty Chen previously worked as 首席运营官 at 北京静山管理咨询有限公司 and Head of MKT at 石家庄君乐宝乳业有限公司. Kitty Chen holds 硕士学位, 产业经济学, Excellent from 中南财经政法大学.
Before around 18-year experiences on MKT, Channle MKT and sales of FMCG mainly, I become a professional trainer, career coach and consultant ever since 2022. This makes my training and coaching more down to earth with my career experience. I've support individual, groups, organizations, companies to solve critical problems by delivering trainings and coaching. my clients from international companies to domestic companies, from large enterprises to newly established companies in various industries like HABA, food, drink, and etc.Training focus on leadership, communication, coaching leadership, and etc., while coaching on executive-coach, hipo-coach. For individuals, mainly support them to find and link their passion to career, so that to find their success path on career; at the same time, the corporate that gets these trainings for employees, can better stimulate their passion for work so that to increase the working efficiency. I'm also the training for certificating coaches.My 18-year career stared as a trainee of the P&G from 2004 after my post-graduate. After 8 year in P&G working as key account mgr, category management mgr, and innovation project mgr, I went on my career in Mars as shopper MKT mgr and category management director for almost 6 years. After my working experience in international corporates, as the MKT director, I lead to establish MKT & trade MKT department in a newly established energy drink company, and successfully gain 1pts market share within 1 year in the fiercely competitive market. 2 years later, I joined the top 3 diary group to manage the yogurt business around CNY7Bn, and managed to break even within half a year.The reason why I choose to become a training and coach is that, I believe with professional background, I can better support organizations and individuals to achieve their dream goal on career.
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中国 北京市
公司课程体系搭建、业务拓展及运营管理
中国 河北省 石家庄
品牌损益管理: - 负责品牌整体销售及损益达成 - 品牌费用管理,广告费用、渠道费用及消费者营销费用等产品管理: - 3-5年产品策略及产品线规划 - 与消费者调研/研发等部分合作,基于购物者洞察,进行新品开发,确保新品成功率 - 新品上市计划指定及执行品牌营销: - 梳理母品牌与子品牌关系及策略,进行品牌基础工作梳理,包括品牌VI手册,品牌手册等 - 重新确定各品牌目标人群以及品牌定位,制定各品牌三年发展策略及执行方案 - 媒介投放:品牌媒介投放策略及执行,确保投入效率 - 品牌整合营销方案制定及执行,确保KPI达成,并引入ROI考核指标;TVC拍摄 - 数字化营销(包括自媒体运营):根据品牌情况,提高数字化营销占比,平台确定、投入策略并执行等,提高品效合一效率 - 各级各类代理商招标及管理价格策略管理.
中国 北京市
主要职责:1. 从0到1建立市场部门 - 设计组织架构,确定岗位职责,建立并完善各部门合作流程 - 人员招聘及KPI设定和考核 - 管理的团队包括:品牌营销、数字营销、公共关系、赛事活动、消费者及市场调研和电商2. 确定整体品牌定位及策略 - 与泰国总部及欧洲团队合作,在品牌全球定位的基础上,结合消费者和市场研究,确定品牌在中国的定位 - 细分人群为25-35岁白领 - 品牌形象定位为年轻、健康和专业3. 产品管理 - 新产品引进计划 - 新产品包装设计 - 新产品上市计划及执行4. 制定并执行整合营销方案 - 结合卡拉宝杯(英联赛杯)策划并执行国内活动 - 5个电视广告及2个广播广告制作及投放 - 数字社交营销策略、计划、执行,运营双微号,短时间积累10万+粉丝 - 媒体投放策略、计划,并监测投放效果5..
中国 北京市
品类管理总监, 全国渠道及客户市场推广部 07/2015 – 07/2017 - 与多部门合作(购物者调研部门/全国重点客户部,AC尼尔森/凯度等),制定巧克力品类市场发展及渠道发展战略; - 争取重点客户品类舰长地位,与客户共同承担品类增长指标,提供适合客户的品类发展策略及战术,包括选品、货架、价格及促销等; - 扩展多渠道品类管理工作,包括便利店/小型超市,以及电商; - 结合客户知识,为公司提供战略建议,包括新品、重要档期促销有效性等; - 建设高效品类管理团队,优化工作内容,合理化工作流程,建立团队发展梯队及培训系统; - 支持销售培训部,增强销售同事关于品类管理的知识,并为其提供标准化品类管理工具。购物者营销品牌负责人, 全国市场推广部 07/2013 – 07/2015.
中国 北京市
创新团队项目经理,市场战略策划部 08/2009 – 04/20121. 婴儿护理中心 - 制定婴儿护理中心未来三年的发展战略及计划 - 通过制定强有力的店内解决方案,为购物者提供愉悦的购物体验,为零售商提高盈利水平,并帮助宝洁赢得市场竞争 - 与多功能团队合作,主导购物者调研,研究购物者需求,购物行为习惯及购买障碍;并通过分析市场动态及发展趋势,结合零售商策略, 提供整体解决方案 - 与全球创新团队保持沟通,学习,运用并且贡献中国最新合作成果 - 通过对相关销售经理的培训,推动婴儿护理中心在全国各零售商门店推广2. 品类管理系统管理及能力建设: - 对内 - 与各渠道负责人确定当年度品类管理重点及目标,制定行动方案,并与各个客户团队品类管理经理共同合作完成目标.
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Kitty Chen works for 北京静山管理咨询有限公司.
Kitty Chen is listed as Executive Coach at 北京静山管理咨询有限公司.
Kitty Chen is based in Palo Alto, California, United States while working with 北京静山管理咨询有限公司.
Kitty Chen has worked for 北京静山管理咨询有限公司, 石家庄君乐宝乳业有限公司, Carabao China, 美国玛氏公司, and 宝洁.
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Kitty Chen holds 硕士学位, 产业经济学, Excellent from 中南财经政法大学.
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