Kitty Chen Email & Phone Number

London, London, GB

• Account: Tiffany & Co. ll General Mills
• Knowledgeable in building custom reports from Tableau, Google Campaign 360, Search Ad 360, Yahoo DSP and social platforms (Meta, Snapchat, Pinterest, TikTok)
• Proficient in managing and cleaning large datasets using Excel functions such as filters, Vlookups and Pivot Tables.
• Conduct data validations to ensure measurements on both the client and agency side have no discrepancies and find the solution if there is.
• Manage data findings and insights to create easy to digest charts and graphs for reporting on Powerpoint.

New York, NY, US

• Analyzed historical data, including unique audience listenership, demographics, and other qualitative data to spot trends year over year; provided data used to build media plans for clients.
• Employed various software and data cleanup techniques to present data in a digestible fashion; highlighted key insights and combined different reports to guide decisions on what to sell to clients.
• Ensured the surveys for live events collect accurate data such that sponsors can evaluate the impact of their activation and measure brand awareness.
• Gathered quantitative and qualitative data by leveraging consumer measurement tools to apply insights, maximizing revenue.
• Competitor Analysis. Used Kantar to estimate competitor spendings on advertising in different media channels, minimizing costs and ensuring projects stay within budget.
• Searched MRI Simmons and Prime Lingo databases to align clients’ target demographic to our networks and podcast audience to generate max reach.

Seattle, WA, US

New York, NY, US

Worked at Public School 130Led a classroom of 1st gradersCollaborated with co-teachers