Doddle was Acquired by Blue Yonder

**Acquired by Blue Yonder**

Kidscape's vision is for all children to grow up in supportive communities safe from bullying and harm.​

A highly selective, 15 day learning program delivered over 9 months for 30 carefully selected scholars. Packed full of money can’t buy experiences and best in class content this unique development program has been designed to include a powerful combination of mentoring, coaching and lectures delivered by some of the top CEOs, CMOs and business leaders from the UK and the rest of the world.

**Acquired by High Post Capital**www.centr.comLoup is a PE backed, Australian startup in Health and Fitness. The worlds first scalable platform for celebrity lead health and fitness online programmes. www.centr.comwww.emilyskyefit.comwww.tiffxo.comIn addition, Loup. is also the exclusive provider of consumer access web platforms for Goodlife Health Clubs, Genesis Fitness, Belgravia Leisure and Hypoxi Australia. This technology is used daily by these organisations to provide online health and fitness guidance to their many thousands of members.My role focused on the acquisition and retention of customers, focused predominately on Digital Channels such as Paid Social, ASO, PPC, SEO and Content marketing. I also managed PR and organised high profile launch events for our programmes.

Managed the end-to-end marketing for large-scale propositions, including BT Plus.

- Developed and implemented Barclaycard's global brand strategy - Managed integrated advertising campaigns in barclaycard's core markets; UK, US, Germany, Spain and Portugal- Launched Barclaycard with Apple Pay - Developed integrated advertising campaign for Barclaycard's 50th Birthday

- Managed marketing communications for barclaycard's mid-risk products.Covering online: PPC, SEO, Display, Social media and offline channels: Press, Radio and TV- Delivered high levels of measurable growth through optimisation of digital channels, including a 34% uplift on account volumes in display through A/B testing

FinTech start up that provided peer to peer lending for post graduate students. I was involved in all areas of Marketing from developing the brand strategy to acquisition comms.

• Managed client accounts: GSK oral care (Sensodyne, Macleans, Poligrip and Aquafresh), Jordans Cereals, P&G Pringles and Pharmaton• Managed through-the-line campaigns • Worked closely with clients on strategic campaign development • Developed digital strategy for Poligrip• Pitched for and won the Jordans ATL and Digital business as well as News International • Helped grow year on year sales for Macleans by 44% through sponsorship of Dancing on Ice, which lead to the brand being relisted in 4 major retail accounts • Successfully launched Sensodyne Repair and Protect with a £8M ATL campaign which included the worlds first interactive 3D projection at the London Science Museum• Managed extremely tight budgets across all GSK clients• Brought in extra revenue for the agency by selling in out of scope projects to clients

Full service agency created solely for Apple.• Launched the iPhone, iPhone 3G, iPhone 3Gs and iPad as well as the App Store• Worked across 8 key markets; UK, France, Germany, Italy, Spain, Switzerland, Russia and Israel• Gained international production experience working with diverse cultural teams to put together Apple’s global iPhone campaigns• Delivered 5 annual European TV campaigns in an 8-week brief–to- airdate timeframe • Created media-tailored solutions such as the “Apps” print campaign that ran in the second half of 2009• Communicated with Apps developers for inclusion in future advertising creations • Led our integration meetings with Apple’s in-house marketing divisions to ensure a consistent strategic message • Controlled production budgets• Worked closely with in- house media to plan pan-European media channels• Managed an Account Group Assistant and Account Management Assistant, one of whom was promoted under my tutelage• Attention to detail and ability to juggle multiple projects and deadlines confidently

• Used my English and French skills to translate and write press releases for Ogilvy’s international and European clients • Liaised with international correspondents for the World Deauville Conference. o Major achievement – using my Asian connections, got reporters from the three biggest Chinese newspapers, a correspondent from Macau and one from the International Herald Tribune to attend the event. • For Sony, I gained coverage of their VPL- CX20 professional projector in “Stuff” magazine, one of the biggest consumer technology magazines in France, leading Sony professional towards their aim of gaining presence in the consumer market.