Kitty Wei Eling Email & Phone Number

Prc

2010, 04 – present: OEM Sales Director , PRC Sales Group, IntelManage all aspects of relationship between Intel and OEM by establishing and cultivating relationship, be responsible for PRC sales and marketing activities with OEM, its channels and ecosystem partners, influence both biz and organization as trusted advisor, drive strategic alignment, manage and deliver over billion size biz result 2008,08-2010.04 Marketing Manager, PRC RCOManager Central and Regional Marketing Programs across DIY and OEM, optimize national campaigns, mega retail programs, partner marketing and branding development activities for best practice; Support GM for biz operation excellence Incl. KPI metric and measurement, budget and vendor management, 400+ sales Rep. management. 2005.04-2007.08 Channel Sales Center Manager – APAC BPMGSet up and manager PRC Channel Sales Center, identify and enable broad channel growth strategy pertaining to GEO expansion, drive revenue growth as extended sales arm, meanwhile serve as APAC-PRC intelligence hub to provide end-to-end insight of channel biz model, buying behavior to support top management for better decision.

Prc-Beijing

Responsible for marketing and promotion of Hyperion Solutions (acquired by Oracle) include brand development, PR, media and advertisement, marketing promotions/events, Government and Industry associations’cooperation.

Prc Bj

Responsible for developing and managing strategic alliance with ISVs, distributors and OEMs biz, managing channel infrastructure include partner recruitment, channel policy and conflict management.

Prc Xiamen

1998.08-2002.06 Dell Computer ChinaPioneer veteran since Dell China founded starting from Executive Briefing Center (EBC) Manager, was promoted after 8 months outstanding performance then transferred to Strategic Marketing Group, experienced various positions Incl. Senior Biz Analyst then Strategic Planning. Later on was further assigned to lead sales force as people manager. Win “Achieve and Beyond” Award issued by China President and APAC GM2000.09-2002.06 Sales Center Manager, Dell ChinaResponsible for 200M+ biz across Gov’n, Edu. Telco, Banking and MFG, building up high performance winning team consists of 5 teams 37 H/C, in charge of P&L and consistently over-achieved revenue, margin and growth target. 1999.07-2000.09 Senior Biz Analyst, Dell ChinaServed as senior biz analyst to support marketing and sales GM for better decision, support PRC long-term sustainable growth during a time of rapid growth for China and Dell. Duties include developing sales mechanism upon market and sales behavior, designing high efficient segmentation and associated reorganization, new biz feasibility study, explore and forming to regular biz unit to facilitate long-term sustainable growth.1998.08-1999.08 Dell Executive Briefing Center (EBC) Manager, Dell ChinaBeing “Window” of Dell China, responsible for demonstrating Dell capability and branding image through cooperation with Corporate Affairs, PR and Legal Departments, develop customized Executive Briefing Programs to government officers, major accounts executives for best customer experience.

Prc Bj

1996.10-1998.08 Chief Representative of Beijing Branch OfficeBeing the major contact point with Industry Associate, Government Community, PR Agency, responsible for biz development and growth opportunity. 1995.7-1996.10 Account Manager

Education record

Activities and Societies: Financial and Managmeent Case Study

Bachelor Of Arts (B.A.), Economic Management

Activities and Societies: NaiKai Photography Association; NaiKai Arts and Music Association