Kitty De Neef Email & Phone Number

Leuven, Vlaanderen, België

Belgium, Vilvoorde

Responsible for the development, implementation and go-to-market of all promotions and activations for our DIY-brands (Levis, Xyladecor,...) through the different touchpoints (folders, instore POS-material, ATL,...).

Brussels Area, Belgium

Responsible for all the BTL Communication on Trade Marketing level. I developed the instore advertising campaigns (for Lotto, EuroMillions, Win for Life,...) from the briefing until the distribution to a network of over 5400 points of sale.

Within the marketing team of ICI PARIS XL I was responsible for all national advertising campaigns. I worked out the marketing plan and the communication strategy. My main responsibility was the ATL communication; the development of all advertising campaigns, working closely together with external partners (advertising agency, media agency, …) and colleagues.The last couple of years our team at ICI PARIS XL got a lot of opportunities and I learned a lot from working together with professional partners, suppliers, fellow retailers, media,...In 2010 ICI PARIS XL awarded me the Award for ‘Exceptional Performance’, for my performances, efforts, and achievements.

I took my first steps in the advertising world at the Katholieke Hogeschool van Mechelen. Not only did I obtain my Bachelor degree in Marketing here, I also got a chance to gain my first experience during an internship at an international advertising agency. After the internship I immediately found a job with this advertising agency Grey, where I worked as a Junior Account Executive for different clients (AEG, Electrolux, Kent, …).

Bachelor’S Degree, Communicatie Management - Reclame

Short Marketing Program: Retail & Trade Marketing