Kitty Fok Email & Phone Number

Beijing, China

Beijing

As Managing Director, Kitty Fok leads IDC China Business Unit. Kitty oversees the research processes for the Greater China region, managing a team of over 50 specialized analysts. Kitty’s expertise includes an in-depth understanding of the IT market with a focus on the Emerging market, China government agenda, as well as the fundamentals of forecasting, business development, and strategic planning/analysis. Amongst her numerous accomplishments, Kitty has led, refined, and maintained database and forecasting models for IDC's PC Tracker program and End-user Research in Asia/Pacific, enabling clients to identify market opportunities, understand competitive strengths and weaknesses, and develop effective business development models. Pioneering innovative research in IDC, Kitty has offered in-depth analysis of China's PC market by sub-regions, and conducted extensive analysis that provided clients with the tools they required to further understand and penetrate the vast and highly diverse China market. As a developer of competitive, market-specific competitive strategies, including target market selection and sales strategies Kitty has served as an invaluable asset to key IDC clients. Her production of various vendor profiles has identified success strategies in terms of marketing, sales and channel management, results that have been repeatedly employed to assist other clients in refining their go-to- market strategies. Fluent in English and Mandarin, Kitty is a frequently featured speaker at various industry events and she has been invited to appear on BBC, Bloomberg, CNN and CNBC. Her opinions have also been published in publications including the Asian Wall Street Journal, South China Morning Post, ComputerWorld , and China Daily.