Kitty Shui Email & Phone Number

Australia

Senior Data Strategist for Google Cloud Marketing Strategy and Operations

Sydney, New South Wales, Australia

Gibbon Rewards is a community-based reward program designed to connect savvy customers to local businesses.We have developed the technology and the community-driven reward framework that can apply to any areas in any countries.

Sydney, New South Wales, Australia

Sydney, Australia

Hong Kong

• Key client advisor for key financial service client for their implementation of marketing technologies, and marketing & campaign process to achieve marketing automation across 19 different marketsBuilding.
• Evaluating various businesses for M&A
• Leading the innovation project to automate the Customer Lifecycle Framework for different industries
• Leading an internal project to implement a series of changes within Digital Alchemy Group
• Actively involved in selling MessageStream to our existing client bases and prospects

Thailand

• Building the campaign development and execution team to provide services to Australian clients
• Building the campaign reporting capability to automate response’s capturing and reporting
• Leading the development of MessageStream, the multi-channel fulfillment platform, managing multiple vendors from different countries
• Recruiting, training and mentoring the team in Bangkok
• Innovating the concept of Customer Lifecycle Management framework for different industries
• Ensuring smooth operations and managing the Profit and Loss Statement for DA Thailand

Sydney, Australia

• Developing marketing strategies for clients to implement in their campaign management system
• Managing multiple analytics projects within the Analytics team
• Leading the innovation projects – Trigger & Event Detection Automation, Dynamic Pricing Segmentation etc.
• Recruiting, training and mentoring the Analytics and Innovation team
• Setting up Digital Alchemy Bangkok as offshore resource centre

Sydney, Australia

• Building different types of propensity models for Banks, Telcos and Insurance companies etc
• Managing multiple analytics projects within the Analytics team
• Recruiting, training and mentoring the Analytics team
• Developing marketing strategies for clients to implement in their campaign management system

Sydney, Australia

• Specialised in building acquisition, retention and cross-sell models using transactional and behavioural data for Insurance companies, financial institutions etc.
• Developing marketing strategies for clients to implement in their campaign management system

Master Of Business Administration (Mba), Business Administration And Management, General

- Awarded Dean's Award - Foundation of Management Thought 2014 - Awarded Dean's Award - Entrepreneurial Finance 2014 - Awarded Dean's.

Bcom, Actuarial Studies

Activities and Societies: Golden Key International Honor Society for outstanding scholastic achievement & excellence

Bachelor Of Pharmacy (B.Pharm.), Pharmacy

• Awarded Golden Key International Honor Society for outstanding Scholastic Achievement & Excellence – University of Queensland 2001 •.

Education record

Activities and Societies: • Obtained an Overall Position of 1 (equivalent to an UAI of 99.5) • Certificate of Academic Excellence – Year 11