Social Media Marketing Specialist
CurrentImplement the Social and Digital media strategy for all Brands, focusing on Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, YouTube, SlideShareExecution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for Scroll Mantra’s brandsInfluencer Outreach and ManagementDesigning, Conceptualising and Executing Social Media campaigns and contests across all social media platforms.Manage a Blogger… Show more Implement the Social and Digital media strategy for all Brands, focusing on Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, YouTube, SlideShareExecution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for Scroll Mantra’s brandsInfluencer Outreach and ManagementDesigning, Conceptualising and Executing Social Media campaigns and contests across all social media platforms.Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the BrandMonitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Monitor trends in social media tools, Web analytics, trends and applications Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilitiesMaximize online conversion through effective customer journeys and sales processesEnsure appropriate commercial targets are set for all ecommerce activity and ensure such activity is appropriately tracked Show less