Kitty Wilson-Clinch Email & Phone Number

Harlington, GB

London, England, United Kingdom

London, England, United Kingdom

• Managed effective integrated digital marketing campaigns within a set time and budgetary constraints across several marketing channels, including PPC, social, SEO, affiliate, and email to attract and convert new.
• Managed annual £2m marketing budget across multiple channels including PPC, social media, SEO, affiliate, partnership deals and email.
• Produced 80K+ leads by executing a data-driven, customer-centric campaign to launch a new e-letter, optimising each touch-point to reduce CPL to 35% below benchmark.
• Doubled the lead-to-customer conversion rate and generated 175% ROI with a multi-channel communication strategy.

London, United Kingdom

• Planned, developed and executed lead generation campaigns and customer journeys across PPC, social media, SEO and email with specific creatives for each customer touchpoint, liaising with multiple internal departments.
• Worked with affiliate network to book, create and send specific promotional emails to their customer database and led organic social media marketing on Facebook, Twitter and YouTube
• Analysed and reported on budget, KPI and optimisation results. Managed robus test-and-learn roadmaps for next A/B and multivariate tests to continually improve user experience and conversion rates
• Organised events, including conferences, exhibitions and book launches, identifying key segments for each event with specific offers and messaging. Generated nearly 200% ROI from 2017 conference via ticket sales.

London, United Kingdom

• Designed lead generation creatives and liaised with an external agency to run PPC campaigns, analysing performance using Microsoft Excel and internal CMS
• Led organic social media marketing on Facebook, Twitter and YouTube
• Used WordPress to update editorial and advertorial web content for SEO and implemented lightboxes, pop ups and surveys to increase lead engagement

London, England, United Kingdom

• During my time at this talent agency I introduced marketing technologies and email and social media marketing strategies to promote clients and plan, track, and report on audience engagement and relevant results. I.
• Increased company social media presence and focused time and resources by introducing Hootsuite and content calendars.
• Employed Mail Chimp for segment creation, tracking email marketing, and report generation.

London, United Kingdom

Postgraduate Diploma, Digital Marketing, Credit

Bachelor Of Arts (Ba), English, 2:1