Kitty Wilson-Clinch Email & Phone Number

Harlington, Gb

London, England, United Kingdom

London, England, United Kingdom

Managed effective integrated digital marketing campaigns within a set time and budgetary constraints across several marketing channels, including PPC, social, SEO, affiliate, and email to attract and convert new customers. Designed and delivered personalised customer journeys with ownership of test-and-learn plans to optimise every touch-point, develop future strategies, and reduce costs. Monitored marketing activity and analysed data to generate relevant reports for internal and external stakeholders, whilst adhering to organisational KPIs. Managed the marketing acquisitions team and lead multiple departments to deliver each campaign on time and within budget.• Managed annual £2m marketing budget across multiple channels including PPC, social media, SEO, affiliate, partnership deals and email.• Produced 80K+ leads by executing a data-driven, customer-centric campaign to launch a new e-letter, optimising each touch-point to reduce CPL to 35% below benchmark.• Doubled the lead-to-customer conversion rate and generated 175% ROI with a multi-channel communication strategy.

London, United Kingdom

• Planned, developed and executed lead generation campaigns and customer journeys across PPC, social media, SEO and email with specific creatives for each customer touchpoint, liaising with multiple internal departments, external agency and network contacts• Worked with affiliate network to book, create and send specific promotional emails to their customer database and led organic social media marketing on Facebook, Twitter and YouTube• Analysed and reported on budget, KPI and optimisation results. Managed robus test-and-learn roadmaps for next A/B and multivariate tests to continually improve user experience and conversion rates• Organised events, including conferences, exhibitions and book launches, identifying key segments for each event with specific offers and messaging. Generated nearly 200% ROI from 2017 conference via ticket sales, upsells, merchandise and multi-channel follow up communications.

London, United Kingdom

• Designed lead generation creatives and liaised with an external agency to run PPC campaigns, analysing performance using Microsoft Excel and internal CMS• Led organic social media marketing on Facebook, Twitter and YouTube• Used WordPress to update editorial and advertorial web content for SEO and implemented lightboxes, pop ups and surveys to increase lead engagement

London, England, United Kingdom

During my time at this talent agency I introduced marketing technologies and email and social media marketing strategies to promote clients and plan, track, and report on audience engagement and relevant results. I also scheduled client auditions, industry meetings and organised networking events.• Increased company social media presence and focused time and resources by introducing Hootsuite and content calendars.• Employed Mail Chimp for segment creation, tracking email marketing, and report generation.

London, United Kingdom

Postgraduate Diploma, Digital Marketing, Credit

Bachelor Of Arts (Ba), English, 2:1