Kit Werbe Email & Phone Number

Westfield, In, Us

Westfield, In, Us

Menlo Park, Ca, Us

December 2023: Recipient of Genesys MVP Award Q4 2024Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Freelance consulting services, including written communications, contributed content, media relations, thought leadership, social media and brand development.

Rennes, Bretagne, Fr

I was recruited to serve as the company’s first and only dedicated resource for analyst relations.—Managed contracts with Gartner and Forrester, and informal relationships with IDC, 451 Research, Wainhouse Research and Info-Tech Research —Developed, nurtured and managed relationships with industry analysts in the collaboration, work management, digital workplace and future of work markets—Increased Klaxoon’s meetings with industry analysts by 245% YOY 2021 to 2022 (January to September) —Klaxoon was included or mentioned in 11 Gartner and Forrester reports between January and September 2022 (Klaxoon had no mentions or inclusions during these same months in 2021 )—Led Klaxoon’s team focused on G2 software reviews in the visual collaboration platforms, collaborative whiteboard and mind mapping categories

Indianapolis, In, Us

Established in 2005, BLASTmedia is the only PR agency in the U.S. dedicated to B2B SaaS, representing companies in all growth stages—from startup to publicly traded. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.—Focused on contributed content (bylined articles) on behalf of client executives to impact customers, partners, investors and employees—May 2021: Recipient of the company culture award for seeking growth

Indianapolis, In, Us

—Day-to-day client contact focused on media relations for a variety of SaaS accounts

Dublin 2, Dublin, Ie

Hired as a contractor for Allegion, a pioneer in safety and security with tech-forward solutions. —Served on two global teams with a direct line to customer excellence (part of customer and digital strategy within IT) and a dotted line to corporate communications—Was responsible for customer-centric storytelling on Allegion’s internal communications channels (intranet, newsletter, Yammer and SharePoint) (Allegion’s business strategy included customer excellence as a core business objective and customer focus as a key capability)—Provided wide-ranging editing support to the customer excellence team on training materials for the company’s strategic business units

Indianapolis, In, Us

Served as the only in-house communications professional for the Gene B. Glick Company (GBG), a privately held real estate ownership, development and management firm, and Glick Philanthropies (GP), a family of charitable initiatives, programs and organizations. GBG:—Primary duties centered around corporate and employee communications—Served as the organization’s primary writer, developing content for executive communications, company blog posts, media statements and internal FAQs —Oversaw media relations, serving as chief spokesperson, facilitating media requests, cultivating industry/media relationships and tracking media coverage —Served as a media/crisis advisor to on-site property teams and developed public relations standards for them—Managed internal communication channels (weekly/monthly/quarterly company-wide newsletters, weekly corporate office television screens) —Created, managed and implemented communications plans around various CSR initiatives/partnerships—Managed the corporate awards process and pursued awards for the organization/top leadership—Managed the corporate social media channels and reported on efforts monthly to executive teamGP:—Primary duties centered around building a communications framework for the new GP brand—Oversaw media relations, creating/managing/implementing grant announcement communication plans, facilitating media requests and tracking media coverage —Established and oversaw social media channels

Indianapolis, In, Us

Appirio, a Wipro company (headquartered in India), is a global cloud services company. I served on the corporate communications team, which was part of Appirio's marketing team. Recruited to serve as Appirio’s first and only dedicated resource for industry analysts in the high-tech provider space:—Established and oversaw Appirio’s analyst relations program, scorecard metrics and content library —Worked closely with Wipro’s AR team around the world—Collaborated with Appirio's customer marketing, sales enablement, product marketing and field/corporate marketing teams to advance Appirio’s and AR’s goals Served as the main point for industry analysts covering Appirio and its high-tech provider space:—Project managed analyst firm (Gartner, Forrester, IDC, Everest, HfS and more) research evaluations, their deadlines and deliverables, including their response submissions, customer reference requests and subsequent briefings (ran point on or contributed to 19 different analyst reports from January – June 2018 alone)—Planned and oversaw analyst events and meetings around tech conferences such as Dreamforce, Workday Rising, Workday Rising Europe and Wipro’s Cloud Analyst Days—Initiated and managed analyst meetings and inquiries for Appirio's executive leadership team and subject matter experts—Cultivated relationships with key analysts, averaging nearly 25 touches and six proactive engagements a month from September 2017 - June 2018—February 2018: Recipient of the Appirio Marketing Culture Warrior Award—January 2018: Recipient of the Appirio Marketing Team Member of the Month AwardAlso supported the corporate communications team by:—Establishing and overseeing the team’s metrics scorecard for monthly reporting —Lending my public/media relations expertise—Volunteering to write for Appirio’s culture blog

Indianapolis, In, Us

I served as the first dedicated, in-house communications professional at Indiana Donor Network, a designated organ recovery organization that coordinates organ, tissue and eye donation throughout the state. In this role, I oversaw media relations for the organization, its leadership, departments, various campaigns and initiatives. I created, managed and implemented media strategies and campaigns. I also served as the chief spokesperson and primary writer.—Cultivated media relationships and secured regular media placements—Worked with statewide hospital counterparts to promote donation and transplantation within the media—Served as a media/crisis advisor and provided coaching to leadership, staff and partners—Managed Indiana Donor Network’s social media channels —Conducted media and social media monitoring, as well as monthly earned media reporting—Developed talking points/statements/contingency statements for internal/external audiences—Provided wide-ranging writing/editing support to the community relations, executive and human resources teams—Contributed to the Indiana Donor Network blog —Supported the community relations team on various fundraising events—Managed the awards process for the organization with regular success (key winning submissions include the Indiana Innovation Awards, the Indianapolis Star’s Top Workplaces, the American College of Healthcare Executives Regent’s Award and the eHealthcare Leadership Awards’ Best Marketing Campaign)—Promoted Indiana Donor Network at various donation and transplantation conferencesKey highlight in this role:—Promoting and pitching the award-winning Driven2SaveLives campaign, which garnered significant national media coverage in 2016 and 2017, and earned a Sports Emmy nomination in 2018 for ESPN's “SC Featured: Restart” in the outstanding short sports documentary category

Carmel, In, Us

Served as the first dedicated, in-house communications professional at Mainstreet, a national company specializing in real estate development, value investments and health care.—Established a public relations foundation for the company with PR and social media plans, media lists, media monitoring and monthly earned media reporting —Oversaw media relations for the company, its leadership and core service offerings—Identified story opportunities and promoted them through news releases/media advisories/pitches/social media—Cultivated media relationships and personally secured regular media placements, averaging nearly 20 proactive hits a month—Developed talking points/statements/contingency statements for internal/external audiences—Served as a media/crisis advisor to leadership, staff and lobbyists—Served on the investor relations and government affairs teams—Oversaw groundbreakings and open houses on development projects nationwide—Managed the awards process with regular success (key winning submissions include EY’s Entrepreneur of the Year, the Inc. 500, Senior Housing News’ Architecture & Design Awards, the Indianapolis Business Journal’s CFO of the Year and the Indiana Chamber of Commerce’s Best Places to Work in Indiana) —Vetted and coordinated CEO and leadership conferences/panels/speaking engagements—Provided wide-ranging writing/editing support to internal communications, business development and human resources—Infused consistency to the company through style and messaging guides —Managed the company’s social media channels and monthly newsletterKey highlights in this role include developing and executing communications plans for:—A $2.3B transaction in 2014, in which Mainstreet sold its Canadian REIT and partnered with one of the world’s largest health care real estate companies—A $300M acquisition and proposed reverse takeover transaction in 2015, which marked Mainstreet’s return to the Canadian public markets

Zionsville, In, Us

Recruited to U/S Sports Advisors, a sports marketing agency, now known as CHARGE.Established a public relations foundation for the company, a sports marketing agency:—Implemented press release templates, media lists, media monitoring, monthly earned media reporting and scorecard metrics—Infused consistency to the company through a style guide, key messages, blog/white paper standardsLed public relations for the company:—Served on the executive team—Oversaw media relations for national and local clients, including American Honda Motor Co., Inc. (Honda Racing), Triumph Motorcycles North America and St.Vincent Sports Performance—Identified story opportunities for clients/the company and coordinated local/regional/national media —Cultivated media relationships and personally secured regular media placements on the company/leadership/staff/interests, averaging more than six proactive hits a month—Provided media coaching to clients/leadership/staff —Managed the company’s social media channels (Twitter/Facebook/Instagram/LinkedIn)—Provided editorial support on company materials such as white papers, case studies, proposals, RFPs and company one-pagers—Contributed to “Sports Biz Advisor” company blog

Indianapolis, Indiana, Us

Served on the public relations team for the state’s largest and nationally ranked health care provider. Was one of the media contacts and spokespersons for IU Health’s three downtown Indianapolis hospitals (Riley, Methodist and University).—Ran point on public relations for Riley Hospital for Children – the sixth-largest children’s hospital in the country:—Developed and executed strategic public relations tactics to support the marketing/business objectives for Riley’s $475K yearly brand plan—Identified story opportunities and promoted them through news releases/media advisories/pitches/social media—Developed and executed media plans for the Simon Family Tower, a $475M addition to Riley, opening in phases through 2013 —Cultivated media relationships, earning regular placements in local, statewide, trade and national outlets— Personally secured more than 500 proactive media placements for Riley annually, averaging more than 40 hits a month—Managed crisis communications for Riley and developed talking points/statements/contingency statements for internal/external audiences—Developed content for key stakeholders and partners for internal and external communications —Worked with IU Health Corporate Partnerships & Events to position Riley as the statewide leader in pediatric care with key partners such as Indiana Blood Center, Indiana Pacers, Indianapolis Colts, Indianapolis Motor Speedway, Indianapolis Zoo and March of Dimes—Served as special advisor to the IU Health/Riley executive/management teams on media/crisis-related issues —Provided media coaching to leaders/physicians/nurses/staff/patients—Employed various media monitoring and measurement tools/analytics to analyze coverage and identify potential risks to corporate reputation

Indianapolis, Indiana, Us

Served as one of two media contacts and spokespersons for the Department of Public Works, the city of Indianapolis' largest non-public safety agency:—Oversaw media relations, outreach efforts and public information for the agency—Crafted news releases/media advisories/talking points/speeches/presentations for the agency/DPW Director/Mayor—Oversaw a $400K annual outreach and education contract for the Indianapolis Clean Stream Team, the entity responsible for implementing/running the state’s largest investment in clean water infrastructure in history—Oversaw the outreach campaign for the 2009-2013 sewer rate increases, the majority of which was needed for the city to remain in compliance with a federally mandated plan to reduce raw sewage overflows—Served as special advisor to the Mayor/DPW Director/agency staff on media-related issues—Worked directly with the Mayor’s Office and assisted in citywide communication efforts—Arranged news conferences and coordinated special events—Oversaw public records requests for the agency

Washington, Dc, Us

Served as the media contact and spokesperson for the American Red Cross of Greater Indianapolis and its 11 counties at the time, including disaster public affairs and crisis communications:—Conducted ongoing media relations to increase awareness of programs and services—Crafted news releases/statements/talking points/speeches/publications on various events/issues—Oversaw volunteer after-hours Public Affairs Team and served as senior staff support for team members—Advanced electronic marketing communications efforts through the chapter’s website —Provided media coaching as needed—Coordinated special events —Obtained certifications in Red Cross courses (Public Affairs in Disaster I, Community Services Overview, Shelter Operations, Shelter Simulation and Disaster Instructor Specialty Training)

Us

Baj, Journalism And Political Science

Certified Industry Analyst Relations Professional

Salesforce Administration