Toni Kivinen Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

Aller Media is a magazine publisher in the Nordic countries, founded in Copenhagen in 1873 and expanded into Finland in 1992. Its entertainment news brand Seiska is Finland's sixth most visited media website and a weekly magazine with a combined reach of 1.06 million readers. I had collaborated with the team earlier during my time with EzyInsights and accepted a job offer in October 2021, again jumping in at an exciting growth phase.As Social Media Producer, my core responsibility is the management and development of Seiska's social media footprint and traffic across various platforms. In addition to this I bring 8+ years of experience from the nation's two top news organizations in multiple fields: digital workflow, analytics, mobile apps, branding, website optimization and so on.Six months into the job I've managed to grow the brand's social media traffic by 53%, push notification traffic by 418% and contributed to the brand's total traffic growing by 23%. Onward!

Helsinki Area, Finland

Established in 1932, Ilta-Sanomat is the largest quality tabloid and the second largest newspaper in Finland. The print version of the tabloid reaches 576,000 readers and the digital version is Finland’s most popular online service, attracting as many as 2,4 million unique visitors a week. I had worked closely with the company in my previous job, providing advice and workshops regarding social media, and finally accepted a job offer in June 2017.As Social Media Producer, my key responsibilities are to manage Ilta-Sanomat's presence across multiple social media platforms and to develop the website's social traffic. One of my early milestones at the job was overseeing the merging of social media accounts for our sports verticals, after Ilta-Sanomat acquired Urheilulehti. Today, Ilta-Sanomat Urheilu is one of the largest sports verticals on Finnish social media. Other things I've managed to accomplish have been the increases in traffic coming from other social media platforms (notably Twitter, Instagram and LinkedIn) and creating a method of reviewing social traffic through segments, which allows for a detailed understanding of how different stories resonate with different segments.After four years in an environment that saw major challenges such as significant traffic drops and COVID-related landscape shifts, I managed to grow the brand's social traffic and greatly improve its performance on new platforms such as Instagram and Tiktok, while documenting and passing my knowledge to the organization and constantly learning by collaborating with the editorial leadership. I left Ilta-Sanomat in October 2021 to pursue a job offer with Aller Media.Conferences & seminars:Tubecon - Helsinki, Finland - Aug 12-13, 2017Slush - Helsinki, Finland - Nov 30 - Dec 1, 2017Instagram News Day - London, UK - Feb 1, 2018Slush - Helsinki, Finland - Dec 4-5, 2018Slush - Helsinki, Finland - Nov 21–22, 2019

Helsinki

EzyInsights is a Helsinki-based big data startup, providing the fastest content discovery tool on the market for publishers, content providers and media professionals. I joined the team in February 2016 at the start of an exciting growth phase.As Customer Success Manager, my key responsibilities were customer retention and churn prevention. Coming from mainstream media and being an early adopter of the product myself, my task was to make sure customers get the best possible results using the company's products, while providing a newsroom perspective to sales and product development, always approaching from an end-user perspective. I provided product training and social media workshops to international prospects and customers of all sizes, both on-site and over the net. I also managed customer support and service, performed data maintenance and even successfully dabbled in sales.During my time with EzyInsights, the company entered multiple new markets, including Denmark, Australia and the UK, and grew its monthly recurring revenue by more than 100%. I left the company in the summer of 2017 to pursue a job offer with Ilta-Sanomat, the largest online media in Finland and one of EzyInsights' key customers.Conferences & seminars:SCALED'16 Marketing Technology Forum - Espoo, Finland - Mar 9, 2016Media Honeypot - Helsinki, Finland - Apr 6, 2016NODA16 Nordic Data Journalism Conference - Helsinki, Finland - Apr 22-23, 2016Arctic15 - Helsinki, Finland - Jun 1-3, 2016World News Media Congress - Cartagena, Colombia - Jun 12-14, 2016Slush - Helsinki, Finland - Nov 30 - Dec 1, 2016

Helsinki, Uusimaa, Finland

Iltalehti is a leading Finnish news and lifestyle media organization with a daily print readership of 316,000 and 3,1 million website visitors weekly.I joined Iltalehti in December 2011 as a Moderator for the paper's online discussion platforms, most notably a vBulletin BBS with 120,000+ weekly messages, 40,000 users and 10,000,000+ total messages. In August 2013 I took over the responsibilities of Head Moderator, developing the online discussion solution and managing a team of five moderators. I also held ownership of trialling and developing live reporting and chat solutions in cooperation with the technical staff, often acting as a liaison between the news desk and the tech team.In January 2014 my team and I took over the additional responsibility of managing Iltalehti's social media presence across various platforms, most importantly on Facebook. We were able to develop a winning publishing strategy to drive strong, organic reader engagement and to engage readers outside of our usual readership. Within six months we surpassed our main competitor and established our position as the largest Finnish Facebook media page and the most engaging Facebook page in Finland overall. From 2014 to 2016, our Facebook audience doubled from 130,000 to over 260,000 followers, our weekly reach grew to a massive 2,000,000 and our weekly engagement multiplied from a humble 10,000 to over 300,000 reactions, shares and comments. Most importantly, as a direct result of improving reach and engagement, our Facebook traffic grew by more than 400%.The groundwork the team and I laid has enabled Iltalehti's continued success on social media, consistently earning more than a million weekly engagement today.Conferences & seminars:Aggressiivinen verkkokeskustelu ja sananvapaus - Helsinki, Finland - Feb 2, 2013Vihapuhe sananvapautta rajoittamassa - Helsinki, Finland - Nov 11, 2013Yle Forum: Sananvapaus - Helsinki, Finland - Oct 20, 2015 (Speaker)

Helsinki, Uusimaa, Finland

Helsinki, Uusimaa, Finland

Helsinki

Helsinki

Bachelor Of Business Administration - Bba, Information Technology

Bachelor Of Business Administration (Bba), Information Technology (Unfinished Degree), Unfinished

Unfinished degree

Finnish Matriculation Examination

Activities and Societies: Tutoring, music workshops and projects, student council nominee, class secretary