As the President and CEO of Visit Oulu, Y.t. Kivisaari leads the destination management organization (DMO) for the Oulu region, encompassing 11 municipalities and attracting over 700,000 visitors annually. With an MBA in Leadership and Sustainability, Y.t. Kivisaari is passionate about promoting the nature, culture, and food of the Arctic North, and ensuring that tourism contributes to the social, economic, and environmental well-being of the local communities.With over 10 years of experience in hospitality and tourism, Y.t. Kivisaari has a proven track record of developing and implementing effective marketing, sales, and branding strategies, enhancing customer experience, and driving new business development. He has also been recognized with Global Ambassador Award by Destinations International for his advocacy and leadership in the industry. As a keynote speaker, Y.t. Kivisaari shares his insights and expertise on topics such as sustainability, diversity, equality, and inclusion (DEI), and destination development. He is proud to be part of the team that leads Oulu tourism towards the European Capital of Culture for 2026, and looks forward to showcasing the region's unique and diverse offerings to the world.
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President And CeoVisit OuluOulu, Fi
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President & CeoVisit Oulu Aug 2021 - PresentOulu, Northern Finland, FiVisit Oulu is the DMO for Oulu region, including Kemi, Syöte, Ii, Liminka, Tyrnävä, Lumijoki, Rokua UNESCO Geopark, Raahe, Hailuoto and Kempele. The tourism income in the area is ca. 400 million euros. Oulu has been selected as European Capital of Culture for 2026. The region is famous for the nature & sceneries of Pohjola Route, Bothnian Coastal Route & Arctic Food. Oulu is the 5th biggest city in Finland and has the third busiest airport in Finland with 600k passengers.
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CeoVisit Levi Oct 2018 - Aug 2021Levi, FiVisit Levi / Levin Matkailu Oy is the official tourist information office and DMO of Levi resort, located in Finnish Arctic Lapland. With over 750.000 visitors and annual tourism income of 149 million euros, Levi is the biggest year around resort in Finland. Managing Director for Lapland Productions Oy Ltd, Levi Marketing Oy Ltd., Levi Travel Oy Ltd and Kiinteistöyhtiö Levin Origo Oy with total turnover of over 11 million euros. -
Board MemberVisit Levi Jan 2018 - Oct 2018Levi, Fi
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Ceo And PartnerNordic Hospitality Jan 2014 - Aug 2018Nordic Hospitality Oy is a privately held consulting company specialised in providing a vast range of hospitality services. -
Executive Vice President And General Manager, Ladyline And Easyfit Wellness ChainsAb Ll International Oy 2008 - 2014Espoo, FiLL International (LLI Ltd.) is the biggest wellness franchise in Finland with over 50 clubs and 44.000 members in Finland & Russia. The company franchise brand names are EasyFit and LadyLine.Career track in LLI included various projects:General Manager, EasyFit Tikkurila 2013 - 2014Country Manager for Russian operations 2011 - 2014Executive Vice President, LadyLine and EasyFit chains in Finland 2011 - 2013Sales, Marketing, Communications and Training Manager, 2009 - 2011Sales and Membership Manager, 2005 - 2007Worked intensively to build up LadyLine and EasyFit brand awareness and was strongly involved in developing the two franchise concepts. Was involved in opening over 50 wellness centers in Finland and Russia. Some personal projects included launching new wellness areas in Sokos Hotel Palace Bridge in St. Petersburg - Russia, Break Sokos Hotel Eden in Oulu - Finland, Original Sokos Hotel Pasila in Helsinki - Finland and Radisson Royal Blu Hotel in Vaasa - Finland. -
Vice President, Sales And MarketingHealthex 2007 - 2008Oulu, FiHealthEx Club chain waa the first wellness chain specialised in HEPA concept in Finland.Was responsible for the concept development and all of six HealthEx HEPA Clubs in Finland.During management the chain opened 4 new clubs and reached targeted pre-sales numbers.Returned to LL International when all the clubs were operational and concept development were done. -
Sales And Membership ManagerLli Oy 2005 - 2007Espoo, FiMembership sales management in the newly opened all female health club.
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Ceo And Managing PartnerImperial Health Club 2004 - 2005Imperial Health Club was the first private luxury health club in Finland located in Scandic Continental Hotel in Helsinki. Had two short term contracts with the company to develop the business and reach membership targets.Managing Partner, CEO 2009 - 2010Club Manager 2004 - 2005Managed all operations including membership sales, retention programs, product development, club development, advertising, marketing, communications and staff.
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Marketing And Communications ManagerSats Elixia 2002 - 2004Nordre Aker, Oslo, NoSATS is a Nordic wellness corporation with turnover of more than 100 million Euro (2004), 110 sports clubs and a staff of 3000. Marketing and Communications Manager, Member of the corporate management teamManager of EFT (electronic funds transfer) departmentClub Sales Manager and Customer Service Manager Was responsible for advertising, marketing and corporate communications for SATS Finland. Managed marketing and sales budget and was responsible for launching new CRM and EFT platforms. -
Ceo And Managing PartnerLearning Tools Finland 2001 - 2002Learning Tools Finland Oy imported and localized M2S eLearning software from Sweden. Was responsible for sales, marketing and project management. Coordinated the localization of Microsoft Office eLearning products and developing new eLearning content. Signed a custom eLearning software contract with Tieliikelaitos (The Finnish Road Enterprise). This production was one of the first extensive eLearning projects in Finland.Became a principal speaker for eLearning in Finland.The company was closed when the Swedish supplier corporation M2S went out of business.
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Sales Director & Department Director & PartnerAl-Koulutuskeskus Oy 1995 - 2001AL-Koulutuskeskus Oy was one of the most respected computer- and language schools in Finland. Clients included various international businesses and government ministries ie. City of Helsinki, Fortum, Finnair, Silja Line, VR (national railroads) and The Parliament of Finland. The company is currently providing only language training under the name of AL-Kielikeskus Oy.Department- and Training Manager for computer training.Responsible for sales and marketing for all the departments.Managed a staff of more than 30 employees both full-time and contract. Gained strong business English skills giving lectures to software end-users in eight countries including the USA and several countries in Asia.Left the company to work with eLearning projects in subsidiary Learning Tools Finland.
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Tour Manager, FinlandUp With People 1994 - 1995Denver, UsUp with People is an education organization whose stated mission is to bridge cultural barriers and create global understanding through service and a musical show. The UWP headquarters is in Denver, Colorado, USA, with satellite offices in Belgium and Mexico. The organization is non-political, non-religious and non-profit.As a Tour Manager was responsible for finding sponsors and partners to finance national tours in Finland and in Estonia. -
Freelance Software ConsultantSelf Employed 1990 - 1994Freelance ICT consultant.
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Foreign Currency Exchange DealerKansallis-Osake-Pankki - National Shares Bank Of Finland 1989 - 1990Foreign currency exchange dealer and software consultant for the dealing floor in one of the biggest banks in Finland currently known as Nordea Bank.
Yrjötapio Kivisaari Skills
Yrjötapio Kivisaari Education Details
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University Of CumbriaMba Leadership And Sustainability -
Suomen Kuntaliitto - Association Of Finnish Local And Regional AuthoritiesBoard Member Responsibilities
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Cornell UniversityHospitality Management
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Markkinointi-InstituuttiSales Management
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Häme University Of Applied Sciences, HamkPedagogy And Educational Sciences
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Various
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Teknillinen Korkeakoulu-Tekniska HögskolanLearning Technology
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Vocational Institute Of Commerce And Computer Sciences Of HämeenlinnaVocational Degree In Banking & Business Administration
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Pohjolanrinne High SchoolHigh School
Frequently Asked Questions about Yrjötapio Kivisaari
What company does Yrjötapio Kivisaari work for?
Yrjötapio Kivisaari works for Visit Oulu
What is Yrjötapio Kivisaari's role at the current company?
Yrjötapio Kivisaari's current role is President and CEO.
What schools did Yrjötapio Kivisaari attend?
Yrjötapio Kivisaari attended University Of Cumbria, Suomen Kuntaliitto - Association Of Finnish Local And Regional Authorities, Cornell University, Markkinointi-Instituutti, Häme University Of Applied Sciences, Hamk, Various, Teknillinen Korkeakoulu-Tekniska Högskolan, Vocational Institute Of Commerce And Computer Sciences Of Hämeenlinna, Pohjolanrinne High School.
What are some of Yrjötapio Kivisaari's interests?
Yrjötapio Kivisaari has interest in Education, Scuba Diving, Fitness, Reading Fiction, Health.
What skills is Yrjötapio Kivisaari known for?
Yrjötapio Kivisaari has skills like Marketing, Sales, Management, Marketing Communications, Sales Management, Marketing Strategy, Coaching, Leadership, Social Media, Social Media Marketing, Event Management, Training.
Who are Yrjötapio Kivisaari's colleagues?
Yrjötapio Kivisaari's colleagues are Pablo A. González Jiménez, Teija Neuvonen.
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