Worked as a Marketing Business Analyst, developing creative yet practical marketing plans for brands by gathering retail and customer behavior data and analyzing market trends.- Analysis of market trends to develop profitable marketing plans for brands - Contributed to a 175% increase in leads and a 50% increase in sales conversion for the Therapeautic Hong Kong brand campaign - Applied cluster analysis to collect and analyze customer data for a better understanding of customer behavior - Leveraged e-Commerce targeting communications and incentive tactics, resulting in a 60% rise in average checkout rate

Under Shiseido, worked with a small team at Dolce & Gabbana Beauty brand and representedthe brand as the only Marketing Manager from the retail team.- Led the entire marketing team in Hong Kong to create 360 marketing campaigns to buildbrand awareness and brand equity for DG Beauty.- Boosted customer acquisition rate by 200% within 1 year by creating influencermarketing campaigns, social media ad campaigns, and digital PR coverages.- Built a campaign using #DGMillennials to create a community of influencers promotingthe beauty brand.

- Built strategies to ensure a consistent message and voice being conveyed across allB2B accounts, retailers, and business partners.- Organized the 2016 and 2017 Basel World event and acquired 9 new market distributorsand 13 new travel retail locations in APAC region.- Managed a team of 5 to create marketing tools, media kits, and press releases and plan store launches.

Collaborated cross-functionally with marketing and social media departments to createeffective campaigns to target customers in different demographics.- Utilized in-house CRM systems to analyze customer behavior to provide insights oncustomer acquisition and potential sales opportunities.- Planned 2 store events and coordinated 20 influencer visits and 10 top VIPs to attendthe events for publicity.

- Assisted in preparing marketing materials, including the marketing pitch andpresentation materials.- Created competitive trend analysis, credit analysis, and post-event analysis to providerecommendations for future events.- Participated in executing events, including store cocktail events, press days, andorganizing off-site events.

- Collaborated with Asia’s major medical magazines for press coverages and handledpublic relations for pharmaceutical firms.- Organized and hosted medical events and conferences by collaborating with relevantassociations.