Interim cover to support with team, strategy and project management

Working with the founder and wider team to develop out the brand proposition, consumer profile, brand plans and strategic direction of the business. Additionally invited to act as a Board Observer.

Sapling is a brand & marketing consultancy specialising in Food and Drinks. Our goal is to help small and scaling businesses with a drive to succeed to access senior marketing expertise without the cost of a full time marketer. With experience from Diageo, Kettle Foods, Genius Foods and more, we have already helped a fantastic family run chocolatier, a condiment maker inspired by global foods, a deliciously refreshing Iced Tea brand and several other brands who all share the same traits: ambition, great taste and now powerful marketing

Worked as a fractional CMO, developing the full brand proposition and unifying/up-skilling the marketing team. Delivered strong ROI and significant improvement in soft metrics in a short space of time. Testimonial from Sushma Harris-Godfrey, one of the business Directors: Kizzy's experience and knowledge in brand building strategy has been both invaluable and educational. It has been a complete pleasure working with her. She was great at identifying the brand objectives and mapping activities to achieve them. In the short period of time Kizzy overhauled our social media channels and significantly increased followers as well as creating a single look, feel and way of talking about the brand. Her communications are clear, frequent and beneficial

I was brought into this role with the remit of continuing the reshaping the Genius brand into one which could achieve strong growth and valuation through the development of powerful branding and strategy.Some highlights of my work on Genius to date:- Update to overall brand look and feel including packaging design - Creation of a new brand purpose, set of values and tone of voice- Development of a new creative platform for global use, tested in the US- Development of a scaled 3 year brand innovation pipeline and delivery of the year 1 products to market- Reshape of the team to create a stronger brand, category and customer care function- Development of assets for business sale and presentation to potential buyers (this sale has recently gone through successfully)- Creation of a category vision and retailer story which I presented to retailers alongside the sales and category leads

Responsible for the total marketing mix for the £100million RSV Kettle Chips brand including brand positioning, the development, strategy and launch of TV creative, NPD and forward planning.I report directly into the Executive team and am an active member of the Senior Leadership and Commercial Leadership team, driving cross functional development projects to deliver big wins for our brands and business. I am also a big believer in people development and manage a strong team.

Responsible for the strategy and implementation of Tanqueray total trademark activity in GB including, among other things, PR, media, connecting BTL and ATL drivers and commercial reporting. I am also the lead for Tanqueray TEN (luxury variant) across Europe, tying together seamless consumer and customer plans to continue double digit growth

Responsible for setting the socialise agenda for Smirnoff in Western Europe, including:- Social Media (Tripled Twitter fan base in the last year and have grown engagement across the board against reduced budgets and the Facebook algorithm change)- Digital incl Smirnoff.com (leading the brand strategy on digital ecosystem and how best to drive for growth in e-commerce)- Acting as brand lead to improve processes and knowledge in the wider marketing team on digital, especially social media- PR (delivered a full calendar of fame driving activities and streamlined agency creation model to create greater efficiencies)- Influencer strategy (changed the structure of the team so that we can quickly respond to influencer opportunities, delivering a strong I&A plan for the last year)- In culture programmes including student brand ambassadors (delivered the ambassador programme from brief through to successful evaluation, coming under budget and over delivering on all KPIs)I have ownership from strategy and planning through to execution and evaluation, working with internal stakeholders and managing agency relationships

Responsible for PR, Social (Twitter and Facebook) and influencer strategy for Smirnoff across Western Europe

During my time on Smirnoff so far, I have delivered media activity in the form of content with 5 media partners across three countries. This content was mainly advertorial, but also included recipes, microsite space and digital ads.My role broadly focuses around bought, owned and earned space and I will be leading the strategy for students and search as well as some bigger projects which will soon be announced

I worked almost equally between the two brands, both of which in a small team, therefore giving the opportunity for a great deal of autonomy. The major outcomes of the roles were:Bushmills- Organised the PR amplification around 'Bushmills Live'​, a festival in the Bushmills distillery which delivered over 10 million hot prospects in Western Europe alone- Designed the 2014 Christmas gift packaging across several variants- Managed the direct relationships with several countries- Assisted in the release of an innovation SKU, 'Bushmills Honey'​, including press events in several countries and Outdoor ads- Tailored global social content for local use, increasing Bushmills SM audience by over 25% in the first 3 monthsBell's- Delivered an ATL campaign (radio) in partnership with Help for Heroes- Organised 'the World's biggest pub quiz'- Designed and launched limited edition bottles

This role was based in the on trade, working with licensees to develop their business using the Diageo portfolio. This included several main tasks:- Selling in new and existing products- Building mutually beneficial business plans with outlets- Merchandising to create product impact- Managing the area and analysing the best possible use of resources to deliver a return for Diageo and their customers

7 Month placement as part of degree. I worked on Olay across various projects:- Overhauling the brand's presence in digital, specifically customer web platforms which were previously very disjointed and missing information. This created one single look and feel for the brand across platforms. Although I was not there long enough to see concrete results, anecdotal evidence suggested up to 20% increases in online sales- Carrying out competitor activity deep dive and recommendations- Designing the Christmas gift packsWhilst working at P&G, I was able to attend a large number of training courses and develop my marketing judgement as well as analytical skills, as well as taking an active lead in improving our digital presence

6 month internship as part of my degree. This role was project management focused with the overall result being the creation of the UK Border Agency as an amalgamation of several different organisations. During my time at the Home Office, I was able to complete the PRINCE 2 project management course, earning top marks and gaining very useful experience in programme and project management

This role evolved throughout the course of the year as I was promoted into positions of greater responsibility. I was in charge of a team of approx 15 staff (often older than myself) checking luggage for liquids and sharps through security. Vigilance, team work, leadership and remaining cool under pressure were vital.