At ModusMark, we believe that any marketing tactic - whether that tactic is SEO, paid social, branding, etc. - is only as good as the strategy supporting it. And to be honest, that’s why we have trouble referring to ourselves as an “agency.” In reality, we’re B2B positioning and messaging strategists who can also execute on bringing our recs to life. Yes, we can help you with SEO... but we’re not here to keyword stuff your blog. Yes, we're savvy copywriters.... but we’re not here to write fluffy copy that lacks substance.Yes, we're creative.... but we’re not here to make beautiful designs that get ignored by the very audiences they intend to reach. At ModusMark, we help complex B2B companies take their audiences from, “What is this?” to, “I want this.”

Oversaw all brand, content, and product development for Setup (formerly AgencySparks):Marketing:- Led the rebrand of AgencySparks to Setup- Owned brand identity, ensuring consistency in both aesthetic and messaging across all communication channels (website, email, social, paid ads, events, etc.)- Developed the content roadmap, SEO strategy, and content distribution plan, driving toward organizational goals- Managed and collaborated with team in charge of blog & social media content creation- Created, optimized, and distributed long-form gated content / lead magnets - Designed, maintained, and optimized all inbound lead generation and lead nurturing efforts- Drove customer engagement and customer success through events, educational resources, workshops, and the creation of feedback mechanisms- Built and optimized the tech stack of Setup, including our CRM and email automation tools.- Built and maintained relationships with external partners to drive mutually beneficial brand collaborationsProduct Design, Management, and Marketing:- Drove product development, positioning, and promotion (Agency Marketing Diagnostic, Agency Assessment, and Business Development Training)- Built and distributed client feedback mechanisms, leveraging both qualitative and quantitative data gained to understand brand and agency needs and improve our offerings for maximum impact- Provided resources and consulting services to our agency partners around customer relationships, internal dynamics, and market positioning

Today's marketer needs the ability to solve business problems with one part strategy and one part empathy. That's what I aim to do for startups and small businesses who struggle to find their brand's voice.My goal is to create genuine, collaborative, and transparent relationships with each and every one of the clients I work with. I am a flexible business partner and strive to act more of an extension of your team rather than an outside contractor.Experience working with startups/SMBs in various capacities:- Account management - Balanced 6 accounts, 3 of which being the primary marketing person on the team. - Project management - Laid out timelines & executed on projects ranging from setting up email marketing platforms to migrating/revamping websites in WordPress, Squarespace, and Wix.- Strategy / Consulting - Created entire marketing strategies for companies in the B2B sector and provided ongoing marketing support.- Product design & promotion - researching markets, segments, and competitors.- Web Dev / UX - Designing / optimizing websites for search. Knowledge of HTML & CSS.- Creative / Graphic Design - Creating branded collateral using programs like Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and Google Web Designer. Designed across wide range of creative mediums: book covers, email campaigns, flyers/pamphlets, eBooks, trade show booths, display ads, etc.- Content / Copywriting - Wrote blogs across many different industries, including: staffing, sales, accounting, construction, non-profits, marketing, fleet management, and more. Wrote and optimized website copy for various clients. - Search Engine Optimization (SEO) - Researched customer segments, then planned, created, and optimized content & pillar pages for SERPs.- Digital marketing - Managed and drove social media strategy for various clients. Experience with both organic and paid media. - Managed email marketing strategies of multiple clients.

Our goal is simple: help organizations use technology to become more productive, more competitive and ultimately, more successful. That starts with answering the important questions – like where you are today and where you want to be in the future. Avoiding surprises, helping you make great decisions and providing the technical know-how to turn vision into reality – it’s all a part of how we deliver better outcomes for your business. At Softchoice, I was faced with the challenge of 100 cold calls per day and learned the value of acquiring a customer. I grew my strategic marketing skills by augmenting my sales strategy, segmenting markets by role and by industry. I learned about leadership, as Softchoice's management team was best in class. Beyond that, I learned a lot about the IT industry and the current technology landscape.

Spire Workforce Solutions is a technology, sales, and healthcare focused staffing company based in Atlanta, GA. We utilize a structured and repeatable methodology for talent acquisition, retention and development in order to satisfy our client's needs. Our motto is, "Right Talent. Right Now." as we know when there is a need, it is often timely. Our processes allow us to deliver with speed and quality to ensure the need is met.I worked with Spire from its beginnings. As with any start up, I had to adapt to the various needs of the business, often learning as I went. I began as a basic marketing intern, creating the website, learning the ins and outs of the healthcare staffing business, and creating marketing materials for talent and clients.The second summer I interned as a recruiting consultant. I started in the healthcare field, recruiting RNs for major hospitals in the Atlanta area. I then branched out into IT recruiting.

Promote Spotify and create awareness around UGA's campus.Create presentations and partner with student organizations to help promote new memberships