Solving package theft and driving incremental growth at cheaper costs

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- Directed the post-pandemic channel recovery by identifying gaps within each step of the user journey, and managing projects end to end achieving a 5x increase in channel acquisitions over 2 years and completely overseeing the global referral channel operations.- Annually saved over $2.5M through rigorous strategizing and execution of reward structure optimizations, underpinned by meticulous A/B testing and fraud detection. Additionally, I crafted a playbook detailing strategic tactics with the potential to further curtail costs by up to $1M if fully implemented.- Boosted referral acquisitions by 2x in the last 12 months, generating an additional $1.5M in revenue through MECE-driven landing page optimizations. Concurrently, identified the primary causes of the company's major market's slowed recovery. Supported these findings by regularly presenting in-depth analyses to C-level executives, aligning with company objectives.- Informed marketing AOP and 2024 strategic direction with forecasting and improving accuracy from 90% to 98% using regional-specific forecasting methodology incorporating seasonality, historical data, and funnel insights- Drove 20% increase in monthly acquisitions through targeted tests through close collaboration with product and design. My leadership involved drafting project briefs, hosting weekly reviews, and presenting data-driven insights, all of which garnered engineering and design alignment for smooth app enhancements.

- Led both SEO and SEM strategy and execution for Vertoe that contributed to 70% of the company's $1M revenue and grew it by 5x after joining in 12 months.- Led in-house cross-functional teams consisting of stakeholders from content, product, UX, senior management, and our digital agency to deploy a local level search strategy launching 300 cities in 6 months and ranking up traffic that led to 10x growth in Vertoe’s search traffic.- Using the MECE framework and McKinsey issue tree principles, found opportunities to grow search rankings by 59% making it the largest channel driving traffic to Vertoe’s website. - Optimized google display, Facebook retargeting, and yelp ads which added an additional overall 15% revenue. - Created metric structure/KPI dashboards and visualized/communicated it to the senior management by breaking it down into key pieces of information.- Increased paid search revenue by 10%, MoM, for FY 2019 by reducing the CPAs by 10% and automated the cost optimization model using Python and Google ads API. Data Visualized and presented WoW analysis in weekly marketing meetings to take key action items.- Directly reported to CEO and CMO of the company and was collectively part of decision making process in company's marketing department .

Method data science is a group Data Scientists who work on real-world projects, Me and my team Samvat and Krishna, under the direction of senior data scientists - Developed a medical exploration tool that will scrape articles from PubMed and biomed central using biopython.- Processed the text (Tokenization, stemming, lemmatization and POS tagging) to analyze semantic similarities using NLTK and spaCy.- Performed network analysis, developed an info graphic dashboard to understand the author correlation, treatment and medication and the underlying challenges for any given disease

- Built the lead generation application using AWS Lambda and Google Colaboratory reducing manual workload of 20 human hours a week.- Grew the company’s sales revenue by 2x by automating the lead generation and marketing pipelines to double the output of the sales teams.- Led the team of data scientists to deploy an uninterrupted marketing automation project which took up the revenue by 2.5x and avoided bottlenecks between cross-functional teams.- Successfully managed to access google API (for google sheets without refreshing tokens) via service account to implement OAuth 2.0 for the server to server Application.- Created data architecture (data acquisition, data cleaning, data manipulation, and data validation pipeline) for business development and uninterrupted lead generation process flow.

• Imported, exported and manipulated large data sets in multi-million-row databases under tight deadlines.• Identified data issues and provided recommendations for resolution to ensure optimal performance.• Performed analysis, developed and maintained reports for company analytics using multiple Business Intelligence tools( SQL, MS Access, Excel, and Visual Basic scripts)

• Strategized and Designed a 6 month Digital Media Plan keeping Human–computer interaction in mind, Implemented and reassessed the design foreseeing the goal• Performed Usability testing on several influencer marketing campaigns across different student body groups

Aura Vedic is a ECommerce based beauty care product retailer located in Mumbai, India. I was designated to serve as an Online Co-Ordinator. · Administered search engine programs XML site maps, shopping feeds, webmaster tools for purpose of diagnostic reporting on client projects· Assisted in creating marketing content for social media purposes e.g. customer video briefs, customer case studies, blog posts, posts from analysts and customers

WeOwn.in is an E-Commerce realestate PVT Ltd company. I was as a Digital Marketing intern and was managing Social Media Marketing, Email Marketing. Google Adwords and SEO Strategies· Headed projects on tracking and analyzed all the digital marketing and advertising activities CTR, CPC and Cost per acquisition and brought down the adverting expenditure by 25%· Performed On-Page and Off-Page SEO while providing recommendations and executed strategies for content development in coordination with SEO goals.