Kelly Doherty Email & Phone Number

Experienced senior vice president of marketing with demonstrated history of working within financial services in various roles. Skilled at solving challenging problems while working well with others. With a flexible approach and collaborative nature, successfully influence, negotiate, and build consensus effectively. Built on a strong work ethic and a calm, diplomatic leadership style, maintain strong relationships at all levels, including senior leadership, direct reports, marketing teammates, agency partners and business stakeholders.

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  Svp, Marketing Manager

  Bank Of America

  Dec 2007 - Present - Boston, Massachusetts, United States

  Sept 2018 - present• Lead marketing manager aligned to the Chief Investment Office (CIO).• Strategize with CIO leaders to implement thought leadership that delivers practical, actionable guidance to help advisors and their clients navigate today's dynamic global financial marketplace.• Develop and execute rapid response communications in response to events occurring in the economy, markets and geopolitics.• Create integrated marketing communications plans serving all wealth management businesses within the Bank that are audience-specific and clearly articulate CIO strategies.• Build cross-channel strategic partnerships and collaborate with key segment, social media and line of business partners to ensure consistent CIO messaging across distribution channels.• Manage CIO marketing teammates to maximize productivity while training team on best practices.• Responsible for $750K annual marketing budget.VP roles within Bank of America prior to promotion to SVP:Led various strategic efforts to develop and execute comprehensive marketing communications and training plans focused on helping advisors build their practice: - Trained advisors across wealth management on their new individual/team websites offering best practices to amplify their social media presence. - Led channel marketing efforts to execute integrated marketing programs for BofA's Private Bank focused on ultra-high net worth clients and their advanced wealth planning needs. - Developed various marketing programs for Merrill advisors focused on specific client segments including women, elders and same-sex couples. - Developed training content and implemented live and virtual training sessions with content creators to improve their writing by using clear, simple language to deliver more user-friendly content. - Supported product marketing efforts by developing sales support collateral that promoted banking and credit solutions for Merrill and Private Bank clients.

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  Suffolk University - Sawyer School Of Management

  Marketing