- Leading multi-channel marketing campaigns including digital, print, and events. Coordinated cross-functional teams to ensure alignment with company objectives.- Creating high-impact marketing materials such as brochures, email blasts, and social media posts. Enhancing brand messaging and consistency across all platforms, strengthening Alpinion USA’s market position.- Fostering strong relationships with Key Opinion Leaders (KOLs) and distributors to ensure high-quality execution of… Show more - Leading multi-channel marketing campaigns including digital, print, and events. Coordinated cross-functional teams to ensure alignment with company objectives.- Creating high-impact marketing materials such as brochures, email blasts, and social media posts. Enhancing brand messaging and consistency across all platforms, strengthening Alpinion USA’s market position.- Fostering strong relationships with Key Opinion Leaders (KOLs) and distributors to ensure high-quality execution of marketing projects. Show less

- Oversaw every marketing-related task including social media management, event planning, and product marketing.- Created a social media content calendar to develop consistent branding and strengthen social media presence.- Managed marketing campaigns and advertisement budgets on Meta Business Suite.- Provided a design guideline to the design team and reviewing any message across all marketing channels.

- Posting Facebook, Instagram, and YouTube content to engage with the target audience and build brand awareness.- Designing web/print ads, social media content, promotional flyers, and other marketing materials from concept completion.- Generating leads by creating email blasts through Mailchimp and increasing email open rate from 14% to 38%.- Cooperating with industry-leading companies by co-hosting educational seminars or attending trade shows as an exhibitor.- Participating… Show more - Posting Facebook, Instagram, and YouTube content to engage with the target audience and build brand awareness.- Designing web/print ads, social media content, promotional flyers, and other marketing materials from concept completion.- Generating leads by creating email blasts through Mailchimp and increasing email open rate from 14% to 38%.- Cooperating with industry-leading companies by co-hosting educational seminars or attending trade shows as an exhibitor.- Participating in every step of launching a new product from suggesting product names to editing product videos. Show less

- Suggested online and offline promotions every week for the biggest liquor company in Korea.- Created a viral marketing item that was funded over $200,000 by the company and distributed nationwide.- Presented a brand collaboration marketing plan proposal and ranked first among interns.- Enlivened offline events at several annual festivals to encompass all generations and increase sales.

- Brainstormed brand names and slogans for specific products of leading companies in Korea.- Investigated trademarks to ensure patenting rights for the clients.- Collected market trend data and researched business development for new brand launching.

- Set topics autonomously and wrote intriguing travel articles with photos on my blog for Korean users.- Drove my blog to receive a max of 492,000 visits a day and an average of 50,000 views per post.

- Analyzed target consumer insights and researched their needs to plan a marketing proposal.- Learned the process of mobile application development and visualized a prototype of a feasible platform.