• Utilize Google Analytics and internal reporting to merchandise homepage and landing pages across lesliespool.com and poolsupplyworld.com• Create wireframes, direct and or execute low/high fidelity mockups with design teamImplement current research methodologies into design processes • Champion UI/UX design principles advocating for the end user• Direct designers and content writers pertaining to brand standards, UI/UX, front end code, SEO and content (on-site and remote)• Design, develop, review, troubleshoot and push hundreds of custom web pages for lesliespool.com and poolsupplyworld.com• Manage and execute campaigns around new product launches involving planning, wireframing, brand management, video, SEO, custom landing pages and email• Communicate and implement omni-channel experience by working with lelsiespool.com, Leslies Pool retail stores, paid advertisement and email• Manage thousands of active web pages and hundreds of blog articles• Implement A/B, split and multivariable testing against main KPIsNotable Contributions• Organize, plan and design Endless Aisle, an internal version of lesliespool.com used in the retail environment for users who want to order items unavailable in stores• Omni-channel focused promotions involving lesliespool.com and Leslies Pool retail store presence including homepage evolution, 2 Day shipping, Leslie’s Pool App, Zodiac Polaris Days, store locator promotions, Black Friday and outside marketing agencies on customer acquisition• Lead and execute efforts to convert old outdated landing pages to mobile responsive design with better UI/UX on mobile devices • Redesign of above ground pools landing and custom pool builder page to include better user flow, branding and new tiered pool package system resulting in a significantly higher conversion rate• Assisted with https migration and accessibility

• Use Google Analytics, Google Adwords, Google Trends and popular forums to develop and execute a content plan to drive revenue and traffic to lesliespool.com/poolsupplyworld.com using onsite and blog content• Lead and direct team on articles, design, UI/UX and branding for lesliespool.com/blog and poolsupplyworld.com/blog• Analyze existing articles on lesliespool.com/blog and poolsupplyworld.com/blog for areas of opportunity pertaining to content, design, branding, UI/UX and SEO• Create content, design and front end code for campaigns, articles, emails and landing pages for lesliespool.com, lesliespool.com/blog, poolsupplyworld.com and poolsupplyworld.com/blog• Assisted photographers and videographers on special onsite projects developing media for all sites• Manage several social media channels and assist with promotional campaigns involving social media for poolsupplyworld.comNotable Contributions• Developed, wrote and designed hundreds of articles which continue to drive revenue and organic traffic for lesliespool.com and poolsupplyworld.com• Managed and grew organic traffic and sales growth for lesliespool.com/blog and poolsupplyworld.com/blog year over year• Assisted in several migrations/acquisitions involving content, design, UI/UX and SEO• Assisted in creating video content for poolsupplyworld.com and lesliespool.com to increase traffic and conversion rates across both sites