Kevin Jeong Email & Phone Number

Emeryville, California, Us

Lead an independent consulting practice providing human-centered design thinking and learning into business and product offerings—to advance innovation and resolve challenging business problems—for start-ups, digital agencies, mid-size, and Fortune 500 companies. Recruit, hire, and lead researchers and designers on client projects—spanning one week to one year in length, with budgets ranging from $7k to $600k.Select Accomplishments:—Introduced an innovative research tool to solve for gaps in traditional usability and content assessment tools, developing content reaction cards to evaluate website content and visualize the usefulness of content to different audiences—delivering a benchmarking report with improvement recommendations to client, Dropbox.—Led a website redesign—to guide Blue Shield of CA Medicare customers through the healthcare purchasing journey, utilizing behavioral design to appeal to a user’s rational and emotional thinking to drive decision making, and conducting usability tests to validate designs.—Introduced a more user-centric approach in the redesign and development of an online design tool for PsPrint, playing a key leadership role in improving competitiveness, and driving a 67% increase in sales. —Led Princess Cruises to exceed its booking goals—personalizing the cruise selection experience for end users, collaborating with the interface design team, designing the algorithm/logic, introducing a dimension to identify personality types, building a prototype, leading the testing, and conducting usability studies.—Developed a design roadmap and prototypes for a software collaboration platform for a tech and brand startup— transforming its briefing process to enable an inclusive creation and delivery briefing process.—Generated 90% of new business from word-of-mouth referrals, managing all aspects of the client relationship and engagement—including leading virtual teams and design critiques, and mentoring contributors.

San Francisco, California, Us

Challenged to bring user experience and research leadership to a year-long client project with Hyundai USA. Recognized for design expertise, and asked to establish and lead the agency’s first user experience design and research department—recruiting, hiring, and leading a team of six designers. Partnered closely with some of the most creative minds in the advertising industry. Select Accomplishments:—Transformed negative perceptions of user-centered design thinking—from a hindrance to an integral part of the creative process, influencing account, strategic, and production processes across agency operations.—Developed UX design curriculum and teachings—to expand capabilities and improve retention, defining a core framework based on job levels, and providing guidance and instruction to staff.—Instituted user personas to accompany creative briefs, transforming the way design work was done, and enabling creative teams to utilize behavioral and contextual insights to connect with and satisfy actual user needs.—Designed the world’s tallest website—Mt. Kilimanjaro at 19,340ft or 16,709,709 pixels, enabling users to navigate thousands of feet up and down, with options to claim and sponsor each vertical foot—as a fundraiser for HP.—Designed the user interface for an augmented reality app to entertain Häagen-Dazs consumers during tempering time, enabling a strategic mobile-advertising campaign, and a unique and forward-thinking way to use augmented reality in a fun and practical way.—Led a year-long website design project with Hyundai—earning a Top-5 ranking from J.D. Power for usability among automotive websites, managing UX staff and vendors, creating a project plan for producers, assisting in writing client requirements and developing a creative concept.

Bentonville, Arkansas, Us

Member of a 200-person UX department challenged to provide leadership in the redesign of the Walmart.com website and to enable $1M/month cellular sales business.Select Accomplishments:—Played a key role in the redesign of Walmart.com website, developing templates, and new page designs, and integrating with CMS; designed high-visibility features, search reviews, shopping cart, and brand shops.—Participated in the consumer electronics leadership council, and provided expertise to online/digital marketing programs, site search, and checkout.

Developed and presented a business case to senior management and Board of Directors, and established and led the company’s first UX design team—recruiting and hiring one programmer, and one research assistant. Challenged to innovate the company’s core product—an online car auction platform. Collaborated with product management and engineering, and improved competitive advantage through the design and implementation of leading-edge features.

Built a corporate website and web application interfaces for a financial printing and legal industry application service provider, collaborating with creative teams in the design and build of HTML prototypes.

Santa Monica, California, Us

Designed and developed web-based applications, intranets, and extranets for Universal Music Group and its subsidiary record labels; served as a New Technology Consultant in a newly developed innovation lab—applying new technologies to solve existing business problems.

Certificate Program In Leadership And Management, Business Administration And Management, General

Ba, English Literature