Karen Hicks Email & Phone Number

Burgess Hill, GB

Brighton, East Sussex, GB

Head of the Marketing Department at Capital Hair and Beauty I lead a team of digital, retail and brand marketers and creatives.

Olmsted Falls, OH, US

• As a Regional Marketing Manager I Managed commercial agenda by serving as passionate champion / custodian of brand's identity across all touch points and motivating colleagues / partners to align core values and drive.
• Boosted revenue up to $40M by spearheading expansion of annual marketing plans across EMEA & APAC markets and coordinating with distributors and RAMs to implement local integrated marketing campaigns.
• Spearheaded business growth to $40M by executing robust marketing strategies with keen focus on market insights, retailer landscape, and consumer purchasing behaviour.
• Reduced expenses by 10% through strategic management of PR / influencer partnerships, executing successful campaigns / events in the UK, DE, and ANZ, and negotiating contracts.
• Enhanced content usage from 20% to 95% by analysing and incorporating international social media agency to create guidelines, templates, and regular content for distributors.

Olmsted Falls, OH, US

• My responsibilities are the following while performing as EMEA Marketing Strategy Manager:Received multiple commendations from superiors for developing innovative and creative campaigns and strategies aimed at.
• Increased direct-to-consumer website sales to $1 million by optimising PPC strategy.
• Achieved 5-point increase in aided awareness for highly competitive products, whilst leading all aspects of brand management across EMEA
• Created "Ilovemyvitamix" Facebook group for energetic / eager consumer community to enhance brand awareness.
• Accomplished exceptional 68% open rate and enhanced EMEA consumer email database over 20K subscribers within one year.

Olmsted Falls, OH, US

• I served as Marketing Strategy Manager and was accountable for;Created and implemented comprehensive marketing plan for UK market by leveraging various channels, such as Affiliate Marketing, Social Media Marketing.
• Improved brand visibility, reach, and prospects by spearheading social media initiatives to enhance brand recognition among targeted demographic.
• Accomplished substantial improvements in PR coverage and social media reach by conducting agency audit and RFP process
• Increased $1M sales on vitamix.co.uk website within a year by executing / revitalising pay-per-click strategy.
• Uplifted product awareness from 16% to 21% by leading / implementing brand awareness campaign.

Atlanta, Georgia, US

• As Strategic Marketing Manager my responsibilities included:Worked closely with a small team of commercial and marketing professionals on strategic sales and marketing initiatives & business development opportunities.
• Developed the strategic direction relating to SmartFare in the UK for all product marketing and co-marketing efforts.
• Built networks with key, strategic players in the market sector (customer conferences, trade bodies and associations, competitors, think-tanks, partner organisations, etc.)
• Developed all forms of communications - sales enablement; sales tools, website content, collateral development training and lead generation.
• Successfully launched SmartFare into the UK grocery retail channel and increased retailers sales of a new product line 50% above forecast which was attributed to SmartFare and as a result, won "Most Innovative Supplier.
• Completed and utilised 'Challenger' Sales training.

Atlanta, Georgia, US

• Most notable achievements:
• Recommended and successfully implemented a lead generation campaign for Consumer Electronics BU that generated qualified sales leads with companies including Tom Tom, Home Retail Group, B&Q, IKEA & Vodafone in the UK.

Tokyo, Japan, JP

• Responsible for the consumer software portfolio throughout their lifecycle from launch to end of life.Coordinated with global product team to ensure global product roadmap and globally driven marketing campaigns.
• Planned and executed a brand awareness campaign to establish Trend Micro as a leading internet security software brand in the UK. Unaided brand awareness increased from less than 1% to 7% in yr1 and 13% in yr2 against.
• Created a campaign to promote Trend Micro as an expert in Internet Security for families. Used real life families known to become evangelists of the brand and used them to educate their social networks on how to stay.

Burlingame, California, US

• Managed products off global road map from launch to end of life across Europe.Coordinated with Global Product Management team to ensure global product road map reflected European market requirements.Produced.
• Set-up, launched and managed an extensive range of iPod accessories. Coordinated with global PM, vendors and third party compliance agency to ensure legal compliance. Researched market to determine price position and.
• Developed and setup a new range of Netbook accessories. These accessories were listed with major telco retailers such as CPW, Orange and O2. The sku's generated an incremental revenue of +€1M per month Oct - Dec 2008.
• Won 'Best new product' and nominated for best presentation at Retail Vision'.

Norwalk, Connecticut, US

Responsible for developing joint marketing plans with resellers and distributors & implementing successful product launches internally and to customer and distribution channels.

Responsible for preparing and executing marketing plans for Acuma IBM division and Acuma Professional Services

Provided support to consumers and resellers for Hewlett Packard product range. Wide format printer specilists.

Ba (Hons), Business Administration

Hnd, Business And Finance