Karen Hicks Email & Phone Number

Burgess Hill, Gb

Brighton, East Sussex, Gb

Head of the Marketing Department at Capital Hair and Beauty I lead a team of digital, retail and brand marketers and creatives.

Olmsted Falls, Oh, Us

As a Regional Marketing Manager I Managed commercial agenda by serving as passionate champion / custodian of brand's identity across all touch points and motivating colleagues / partners to align core values and drive success.; assure agencies held accountable for achieving measurable KPIs by overseeing process of agency partners selection in Germany, ANZ & UK with keen focus on PR, PPC, social media, paid media, and POS; coach and spearhead APAC remote team of marketing professionals to enhance organisational productivity; attain $3M budget confidently and precisely; design comprehensive guidelines and valuable go-to market asset packs by providing distributors with necessary tools to prioritise their marketing activities and empower to drive success.Below are my notable accomplishments:• Boosted revenue up to $40M by spearheading expansion of annual marketing plans across EMEA & APAC markets and coordinating with distributors and RAMs to implement local integrated marketing campaigns.• Spearheaded business growth to $40M by executing robust marketing strategies with keen focus on market insights, retailer landscape, and consumer purchasing behaviour.• Reduced expenses by 10% through strategic management of PR / influencer partnerships, executing successful campaigns / events in the UK, DE, and ANZ, and negotiating contracts.• Enhanced content usage from 20% to 95% by analysing and incorporating international social media agency to create guidelines, templates, and regular content for distributors.

Olmsted Falls, Oh, Us

My responsibilities are the following while performing as EMEA Marketing Strategy Manager:Received multiple commendations from superiors for developing innovative and creative campaigns and strategies aimed at enhancing company growth and revenue; cordinated with key strategic partners, such as John Lewis, Selfridges, Harrods, Costco, KaDeWe, and Amazon to boost retail sales and achieve business objectives.The following are my renowned contributions:• Increased direct-to-consumer website sales to $1 million by optimising PPC strategy.• Achieved 5-point increase in aided awareness for highly competitive products, whilst leading all aspects of brand management across EMEA• Created "Ilovemyvitamix" Facebook group for energetic / eager consumer community to enhance brand awareness.• Accomplished exceptional 68% open rate and enhanced EMEA consumer email database over 20K subscribers within one year.

Olmsted Falls, Oh, Us

I served as Marketing Strategy Manager and was accountable for;Created and implemented comprehensive marketing plan for UK market by leveraging various channels, such as Affiliate Marketing, Social Media Marketing, Email Marketing, Online Marketing, Retail Marketing, Influencer Collaborations, PR, Paid Media & PPC to boost brand awareness and equity; established Vitamix Ascent Series and Explorian Series to generate revenue and business for organisation.My signature achievements were the following:• Improved brand visibility, reach, and prospects by spearheading social media initiatives to enhance brand recognition among targeted demographic.• Accomplished substantial improvements in PR coverage and social media reach by conducting agency audit and RFP process• Increased $1M sales on vitamix.co.uk website within a year by executing / revitalising pay-per-click strategy.• Uplifted product awareness from 16% to 21% by leading / implementing brand awareness campaign.

Atlanta, Georgia, Us

As Strategic Marketing Manager my responsibilities included:Worked closely with a small team of commercial and marketing professionals on strategic sales and marketing initiatives & business development opportunities for Smatfare a sustainable packaging solution for chilled ready meals.My notable achievements included:• Developed the strategic direction relating to SmartFare in the UK for all product marketing and co-marketing efforts.• Built networks with key, strategic players in the market sector (customer conferences, trade bodies and associations, competitors, think-tanks, partner organisations, etc.)• Developed all forms of communications - sales enablement; sales tools, website content, collateral development training and lead generation.• Successfully launched SmartFare into the UK grocery retail channel and increased retailers sales of a new product line 50% above forecast which was attributed to SmartFare and as a result, won "Most Innovative Supplier of the Year 2014/15 award.• Completed and utilised 'Challenger' Sales training.

Atlanta, Georgia, Us

Most notable achievements:• Recommended and successfully implemented a lead generation campaign for Consumer Electronics BU that generated qualified sales leads with companies including Tom Tom, Home Retail Group, B&Q, IKEA & Vodafone in the UK.

Tokyo, Japan, Jp

Responsible for the consumer software portfolio throughout their lifecycle from launch to end of life.Coordinated with global product team to ensure global product roadmap and globally driven marketing campaigns reflected EMEA market requirements and objectives.Undertook competitive and pricing analysis to determine product target market position.Worked with local PR agencies to drive coverage through activities such as press releases, press launches, blogger events and campaigns.Created localised go to market materials for product launches including copy, datasheets, packaging, POS, website content and interactive tools. Produced marketing support materials for sales, retail staff and end users.Managed focus groups to test new packaging and advertising concepts.Worked with online sales team to optimise the consumer journey and execute offers and campaigns to maximise new and renewals business.Responsible for regular market research activities to obtain accurate information on market share, brand awareness, competitor activities and distil into a format that can be used by the sales teams.Planned and executed UK social media campaigns.Worked as part of strategic teams to secure product placement in major EMEA retailers.Achievements:• Planned and executed a brand awareness campaign to establish Trend Micro as a leading internet security software brand in the UK. Unaided brand awareness increased from less than 1% to 7% in yr1 and 13% in yr2 against a target of 9%. Succeeded in achieving a market share of 11% and securing placements in major retailers such as DSG, Argos, Comet, Best Buy and Amazon.• Created a campaign to promote Trend Micro as an expert in Internet Security for families. Used real life families known to become evangelists of the brand and used them to educate their social networks on how to stay safe online. This created content that generated press opportunities. The idea was replicated in other regions globally.

Burlingame, California, Us

Managed products off global road map from launch to end of life across Europe.Coordinated with Global Product Management team to ensure global product road map reflected European market requirements.Produced go-to-market support activities working with European Marcomms and Sales teams where necessary to drive product launch opportunities.Liaised with PR agency to manage product launches, press tours and press releases.Provided sales support activities e.g. product presentations and implementing product training.Responsible for driving lifecycle pricing with a view to maximising sales and gross profit at all times.Supported sales team with seasonal sell in process and responsible for strategic allocation of stock when demand exceeded supply.Responsible for forecasting of SKU's and advising operations team on stock purchasing requirements for new product launches, seasonal and promotional activities.Worked with strategic partners including Apple, Dell, Fujitsu, HP, Tesco, DSGi, Media Markt, FNAC, Orange and Car Phone Warehouse.Achievements:• Set-up, launched and managed an extensive range of iPod accessories. Coordinated with global PM, vendors and third party compliance agency to ensure legal compliance. Researched market to determine price position and developed and executed go to market plan. Resulted in £7M sales in yr1 at 43% margin and products featured in top 10 selling accessories on the Apple online store. Established Kensington as a major iPod accessories vendor.• Developed and setup a new range of Netbook accessories. These accessories were listed with major telco retailers such as CPW, Orange and O2. The sku's generated an incremental revenue of +€1M per month Oct - Dec 2008.• Won 'Best new product' and nominated for best presentation at Retail Vision'.

Norwalk, Connecticut, Us

Responsible for developing joint marketing plans with resellers and distributors & implementing successful product launches internally and to customer and distribution channels.

Responsible for preparing and executing marketing plans for Acuma IBM division and Acuma Professional Services

Provided support to consumers and resellers for Hewlett Packard product range. Wide format printer specilists.

Ba (Hons), Business Administration

Hnd, Business And Finance