Kimberly Keller Email & Phone Number

Los Angeles, California, United States

Responsible for managing custom content RFP responses alongside my team to create innovative and engaging campaigns that also add value to IGN and our audience. • Work across departments to create fun and original multimedia campaigns that meet unique client goals through multiple spend levels• Create robust campaigns that follow a narrative through bespoke ad design, branded content, content sponsorship, digital and offline events, and product launches across multiple platforms, such as IGN.com, YouTube, Twitter, Snapchat, Instagram, TikTok, OTT, and Facebook• Lead collaborative, multi-team brainstorm and follow-up discussions with internal stakeholders• Produce compelling sales copy that not only excites clients, but clearly outlines our research, scope of work, and what IGN brings to the table• Oversee and mentor direct reports• Work together with a global team spanning Los Angeles, New York, San Francisco, London, and Sydney

Greater Los Angeles Area

As a Senior Content Manager, I directed and executed data-based strategy supporting a portfolio of ten websites with 20M visitors. Some of my key contributions included:• Collaborated with the business team to propose and implement a departmentwide video strategy with transition to in-house videography achieving a 15% increase in site revenue.• Utilized Facebook and Google analytics, experimented, identified audience active times, and created a data-based social media guide resulting in a 100% increase of Facebook followers to 1M+.• Established a republishing process leading to the resubmission of 50K+ articles aligned with updated style guide and new information resulting in increased search traffic of legacy articles by 40% average YOY.

Greater Los Angeles Area

As an Associate Editor, I spearheaded editor and content strategies including analysis Facebook and Google performance, experimenting with social media activity, fostering a sense of community with audience engagement, and creating a data-based strategy contributing to a 200% increase in referral traffic.

Greater Los Angeles Area

As a Coordinator, I led web development efforts for company including stakeholder partnership, budget management, scheduling, staff coordination, office management, and ensuring alignment with brand guidelines.

Greater Los Angeles Area

Designed 20+ websites and provided coaching to clients on SEO optimization of existing editorial content and strategies for site code and social media.

Bachelor Of Arts, Liberal Arts, Film & Theater

Activities and Societies: Peer Mentoring Program, 24 Play Festival - Playwright (2008, 2010), Director (2009), Art Plays Festival.

Study Abroad Program

Activities and Societies: Italian ClubTerm abroad in Rome, Italy

Education record

Activities and Societies: Media Academy, Le Sabre Newspaper