Kimberly Keller Email & Phone Number

Los Angeles, California, United States

• Responsible for managing custom content RFP responses alongside my team to create innovative and engaging campaigns that also add value to IGN and our audience.
• Work across departments to create fun and original multimedia campaigns that meet unique client goals through multiple spend levels
• Create robust campaigns that follow a narrative through bespoke ad design, branded content, content sponsorship, digital and offline events, and product launches across multiple platforms, such as IGN.com, YouTube.
• Lead collaborative, multi-team brainstorm and follow-up discussions with internal stakeholders
• Produce compelling sales copy that not only excites clients, but clearly outlines our research, scope of work, and what IGN brings to the table
• Oversee and mentor direct reports

Greater Los Angeles Area

• As a Senior Content Manager, I directed and executed data-based strategy supporting a portfolio of ten websites with 20M visitors. Some of my key contributions included:
• Collaborated with the business team to propose and implement a departmentwide video strategy with transition to in-house videography achieving a 15% increase in site revenue.
• Utilized Facebook and Google analytics, experimented, identified audience active times, and created a data-based social media guide resulting in a 100% increase of Facebook followers to 1M+.
• Established a republishing process leading to the resubmission of 50K+ articles aligned with updated style guide and new information resulting in increased search traffic of legacy articles by 40% average YOY.

Greater Los Angeles Area

As an Associate Editor, I spearheaded editor and content strategies including analysis Facebook and Google performance, experimenting with social media activity, fostering a sense of community with audience engagement, and creating a data-based strategy contributing to a 200% increase in referral traffic.

Greater Los Angeles Area

As a Coordinator, I led web development efforts for company including stakeholder partnership, budget management, scheduling, staff coordination, office management, and ensuring alignment with brand guidelines.

Greater Los Angeles Area

Designed 20+ websites and provided coaching to clients on SEO optimization of existing editorial content and strategies for site code and social media.

Bachelor Of Arts, Liberal Arts, Film & Theater

Activities and Societies: Peer Mentoring Program, 24 Play Festival - Playwright (2008, 2010), Director (2009), Art Plays Festival.

Study Abroad Program

Activities and Societies: Italian ClubTerm abroad in Rome, Italy

Education record

Activities and Societies: Media Academy, Le Sabre Newspaper