Keefer Kopco Email & Phone Number

Greater Pittsburgh Area

▪ Developed holistic, cross-platform marketing strategies, lead projections, and performance goals for over $20 million in annual marketing spend▪ Built and managed a 12+ member cross-functional team of project managers, media analysts, data engineers, developers, and designers in a remote work environment▪ Specialized in education marketing including national brands like Ancora as well as international brands like Adtalem Global Education▪ Focused on in-depth research and analysis to identify root causes of declining performance and degenerating conversion quality through effective marketing and measurement strategies▪ Deployed innovative marketing creative including UGC activation and dynamic assets while working within the strict compliance guidelines of for-profit education▪ Promoted from Media Analyst (2018) to Media Manager (2019), to Senior Manager (2021), Media Director (2021), and finally AVP (2022)

Erie, Pennsylvania Area

▪ Breakdown and analyze goals of clients and what KPIs are necessary to maximize their growth and development▪ Implement leading CPC and CPM advertising strategies to entice audiences into targeted sales funnels that lead to increased conversions and a high ROI▪ Develop holistic MCFs that engage with audiences through leading social media, email, and direct messaging platforms▪ Build campaigns that generate excitement and buzz around product launches, upcoming events, aggressive sales, and valuable information and convert users into a sustainable audience

Erie, Pa

▪ Assisted and instructed between 5-8 staff members and volunteers ▪ Edited, scheduled, and published 10-14 pieces of content weekly ▪ Managed magazine social media including Twitter and Facebook using HootSuite▪ Promoted from Multimedia Editor to Editor-in-Chief

Erie, Pa

▪ Attended the 2013 United States Institute of Theatre Technology conference ▪ Assisted technical crew of visiting companies to customize theatre ▪ Specialized in designing and operating sounds for several college productions

Erie, Pa

▪ Developed informational video about underwriting ▪ Created proposal for free-floating mentorship program ▪ Worked within the a team to restructure Education Portal

Bachelor Of Arts (B.A.), Theatre And Communications, 3.69

Activities and Societies: Delta Sigma Phi Fraternity, Edge Magazine, Knightlife, HONORS Program, Schuster Theatre Productions, Gabriel Art.

Education record

Activities and Societies: National Honor Society, Model United Nations, Drama Club, Track and Field▪ Served as Model United Nations.