Manage a strategic marketing consulting practice working with small businesses across the country in industries from legal, medical and real estate, to manufacturing, non-profit, education and food services. Provide strategic, creative, analytic and operational marketing support, acting as a fractional CMO

Developed and oversaw execution of marketing strategy for the largest Workers’ Compensation law firm in Pennsylvania and the firm’s national social security disability (SSD) company, Disability Justice. Managed a multi-million dollar budget and more than doubled in-bound cases in 3 years in an extremely competitive market. Used a multi-channel B2C and B2B approach including brand positioning and awareness through award-winning television and outdoor ads, social media and digital, and events. Launched a national brand and grew it to top 3 in the country. Led marketing and events teams as well as creative, public relations, SEM, SEO and media buying agencies.

Led marketing, creative services and sales team of 25 in developing and executing data-driven B2B and B2C direct response, brand management, multi-channel marketing, digital marketing, product marketing, advertising, sales, social media and public relations strategies responsible for driving $100M+ in Medical Text and Medical Reference sales to medical students and physicians. Managed an organizational transformation and multi-million dollar advertising budget driving from strictly direct mail to a balanced distribution between print and electronic and a significant digital investment on display ads, amazon, bn.com, PPC/SEO/SEM, look-a-like-modeling and retargeting, increasing ROI by 600%; managed award winning social media and digital advertising campaigns; led a successful direct response turn-around; launched a customer loyalty program and ran public relations programs: placement in Wall Street Journal, New York Times, Associated Press, National Public Radio.

I worked at American Express for over ten years in a variety of marketing and sales effectiveness roles, each building on core leadership skills and creative-analytic abilities: converting Big Data into decision-making tools and valuable marketing insights; motivating staff and contractors to high levels of performance; driving sales results; developing new revenue streams through technology, analytics, segmentation and CRM, and leading effectively in times of change.

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