Director, Us Medical Marketing
Greater Philadelphia Area
Led marketing, creative services and sales team of 25 in developing and executing data-driven B2B and B2C direct response, brand management, multi-channel marketing, digital marketing, product marketing, advertising, sales, social media and public relations strategies responsible for driving $100M+ in Medical Text and Medical Reference sales to medical students and physicians. Managed an organizational transformation and multi-million dollar advertising budget driving from strictly direct mail to a balanced distribution between print and electronic and a significant digital investment on display ads, amazon, bn.com, PPC/SEO/SEM, look-a-like-modeling and retargeting, increasing ROI by 600%; managed award winning social media and digital advertising campaigns; led a successful direct response turn-around; launched a customer loyalty program and ran public relations programs: placement in Wall Street Journal, New York Times, Associated Press, National Public Radio.