Kayla Pichichero Email & Phone Number

Los Angeles, CA, US

• Regularly co-write songs with musicians from NY to LA.
• Compose trailer cues for music licensing projects under quick turnaround.

Greater Boston Area

• Co-founder and songwriter for neo-vocal pop band with 100k streams
• Manages social media content, business inquiries, and performance requests
• Won 2019 Independent Music Award for Best Debut Album and 5 CARAs for our album "Come Around."

San Francisco Bay Area

• Enhance site experience by curating and launching new stationery assortments, coordinating merchandise for high-traffic pages, and adjusting customer filter experience.
• Pull weekly sales, top sellers, customer feedback, and continuation and conversion metrics to identify opportunities for improvement and adjust onsite merchandise.
• Work cross-functionally with sales, engineering, operations, brand, and marketing partners on new assortment and product launches.
• Project managed an initiative for new A7 personalized stationery, owning the competitive analysis, sizing, pricing, product marketing, and launch in early November, driving a 15% increase in ATV for personalized.
• Regularly train colleagues on merchandising practices including assorting process, data-tagging for new merchandise, and continuation/conversion reporting.

Greater Boston Area

• Managed email calendar and provided strategic marketing support to over 20 BU schools/colleges and departments.
• Designed 12 brand compliant and consistent email templates and conducted a 3-month A/B split campaign to test email designs, informing use of new templates.
• Trained over 40 colleagues on email system and best practices and conducted monthly best practice meetings for over 15 email builders.

• Built over 25 emails each week in email system iModules (50–200k unique recipients).
• Strategized target markets, email copy, and A/B testing for newsletters and programs.

Greater Boston Area

• Responded to alumni email inquiries, answered phone calls, updated batch entries, and covered front desk duties.

Greater Boston Area

• Co-creator and co-host of weekly music interview series with 150+ guests
• Created all graphics/illustrations, social posts, and copywriting
• Released 80+ episodes and earned over 50k downloads

Greater Boston Area

• Prepared items for upcoming events (gift bags, signs, name tags etc.)
• Researched local activities and competitor marketing strategies
• Covered front desk; answered phone calls, accepted packages, and monitored the front door.

• Updated client inquiries, assisted in event contracts, created BEOs, and printed weekly agendas.
• Monitored F&B at 20-500 person events and entered payments into database (Aloha).
• Completed weekly in-person marketing to neighboring firms and compiled an email list of 700+ client contacts through research.

140-142 Wandsworth High Street, Wansworth, London

• Connected clients with entertainment for their event: provided options, price range, and entertainer availability.
• Ran auditions and networked with prospective artists to add to company portfolio
• Went on site visits to learn about venues and attended events (500 person).

1 Silber Way, Boston, MA 02215

• Completed venue/supply research, chose catering menus, compiled RSVP lists, printed/collected event materials, and went on site visits.
• Event production: deciphered event set up, ran event registration, and participated in event debriefs.

• Input constituent information in database (Raiser's Edge), filed weekly donation reports, and completed printing/mailing projects.

Greater Boston Area

• Organized event logistics and placed event supply orders.
• Communicated travel/lodging logistics via with event participants.
• Involved in event set up, production, and clean up.
• Assisted in the planning and presentation of: Boston Marathon Team With a Vision gatherings (Dinner, brunch, and race-day events), MABVI fundraising lecture, MABVI Senior Connection, and Ivy St School events.

Master Of Science - Ms, Advertising

Certificate In Food Studies, Gastronomy

Bachelor Of Science (B.S.), Hospitality Administration

Activities and Societies: BU Treblemakers (A Cappella group), BU On Broadway, CGS Student Government (Commissioner of Public Relations)

Education record

Activities and Societies: National Honor Society, Multi-Colored Tights student run a cappella, Freshman Choir, Women's Ensemble, Concert.