Kirsten Smith Email & Phone Number

Boston, Massachusetts, United States

• Drive and elevate brand identity and market presence through innovative digital marketing and design solutions across multiple channels including web, video, social media, webinars, tradeshows and events• Spearhead high level stakeholder buy-in for initiative campaigns, new logo lead gen and creative projects, including forecasting and updating budget, content development and timeline projections• Boost online presence and engagement on company website and social channels through targeted messaging, thought leadership content, PR and event promotions• Provide visionary and strategic direction to designers, agencies, executives, and sales teams ensuring their work aligns with the company’s vision and standards• Improve employee communication and workflow efficiency by leveraging SharePoint for resource sharing and brand consistency• Ensure a cohesive and consistent brand identity across all marketing and design outputs through best practice standards and brand guidelines

Burlington, Ma

• Developed design strategies to align with marketing goals and enhance brand engagement across web, social media, trade shows, and collateral materials• Led cross-functional collaboration with internal stakeholders on each communication project, providing budget and timeline, and then prioritize schedules and resources across engagementsManaged the entire design process, from concept brainstorming to final implementation across various platforms• Conceptualized and executed high-impact web design initiatives, resulting in engaging and responsive user experiences• Translated complex information into compelling visuals for presentations and roadmaps, fostering clear communication with audiences• Defined and implemented brand standards and procedures, ensuring brand consistency across all communication collateral

Greater Boston Area

• Spearheaded the creation of a wide range of marketing materials, including web graphics, emails, advertisements, social media content, brochures, presentations, and more, ensuring memorability and brand alignment• Optimized resource allocation and prioritized tasks using project management software to guarantee on-time, on-budget delivery of marketing deliverables within scope• Led a school-wide rebranding initiative by establishing clear and comprehensive visual/brand identity guidelines for consistent application and compliance by staff and vendors• Developed and managed a visual asset library, including photography, video, and signage, ensuring easy access and efficient utilization in marketing campaigns• Negotiated competitive vendor pricing for print collateral, photography/video contracts, software, and promotional products, maximizing value within budget constraints• Hire and mentor high-performing direct reports, designers, developers and interns

Bedford, Ma

• Enhanced the visual appeal and clarity of marketing collateral, copy layout, photoshopped images and graphics for PowerPoint presentations• Contributed to a more user-friendly customer experience by updating packaging and in-box documents with clear and concise information• Short-term Design Contract for iRobot’s Consumer Products Division

Greater New York City Area

• Design and produce branded promotional campaigns, corporate identity and collateral materials, including advertisements, customized books, luxury brochures, e-blasts, web graphics and corporate annual reports• Developed and implemented creative brand strategies for management/staff and communicate tactics and timeline deliverables to freelance designers and vendors• Managed a photo database, including resolution and color correction maintenance and photo documentation• Supervised file output according to various print vendor specifications, resulting in flawless execution of all printed materials• Secured placements for design work in prestigious publications like The New York Times, New York Magazine, Financial Times, Wall Street Journal, Avenue and Scene Magazine showcasing the company’s brand to a highly targeted audience

Greater New York City Area

• Manage and design customized layouts for a full-service direct marketing firm specializing in statement and alternative media• Work with clients to turn and develop promotional strategy into “call-to-action” materials• Organize and directed photo shoots, creating memorable product images for print and web• Manage high-volume workload requiring excellent prioritization, speed, quality and exceptional people skills• Clients include Visa, Capital One, Mobil, Chase, Bank of America and Macy’s

Greater New York City Area

• Contract work with one of the most prestigious prepress/premedia vendors in New York City• Responsible for collecting all materials from various clients/advertising agencies and outputting files for publication for some of the top magazines and newspapers in the country• Utilized all the major DtP programs, working with various preflight operations and RIPs, such as Scitex Brisque, Dalim, and Nexus

Syracuse, New York Area

• Responsible for daily newspaper design utilizing Adobe InDesign, QuarkXpress and Adobe Photoshop• Worked on ad design, photo manipulation and scanning, headline and copy type size and style selection, final page layout and print output• Thrived in a fast-paced, deadline-oriented environment, consistently meeting tight publication deadlines while maintaining the quality and accuracy of content

London, United Kingdom

• Summer intern and assistant to Jemima Stehli, a well-known European photographer.• Responsibilities included preparation for gallery showings, including print selection, lab work coordination, and budget tracking.

Bfa, Photography And Design

Activities and Societies: The Daily Orange Newspaper, Kappa Alpha Theta

Education record

Activities and Societies: Pep Club, Safe Rides, City Tutoring