Kirsten Smith Email & Phone Number

Boston, Massachusetts, United States

• Drive and elevate brand identity and market presence through innovative digital marketing and design solutions across multiple channels including web, video, social media, webinars, tradeshows and events
• Spearhead high level stakeholder buy-in for initiative campaigns, new logo lead gen and creative projects, including forecasting and updating budget, content development and timeline projections
• Boost online presence and engagement on company website and social channels through targeted messaging, thought leadership content, PR and event promotions
• Provide visionary and strategic direction to designers, agencies, executives, and sales teams ensuring their work aligns with the company’s vision and standards
• Improve employee communication and workflow efficiency by leveraging SharePoint for resource sharing and brand consistency
• Ensure a cohesive and consistent brand identity across all marketing and design outputs through best practice standards and brand guidelines

Burlington, MA

• Developed design strategies to align with marketing goals and enhance brand engagement across web, social media, trade shows, and collateral materials
• Led cross-functional collaboration with internal stakeholders on each communication project, providing budget and timeline, and then prioritize schedules and resources across engagementsManaged the entire design.
• Conceptualized and executed high-impact web design initiatives, resulting in engaging and responsive user experiences
• Translated complex information into compelling visuals for presentations and roadmaps, fostering clear communication with audiences
• Defined and implemented brand standards and procedures, ensuring brand consistency across all communication collateral

Greater Boston Area

• Spearheaded the creation of a wide range of marketing materials, including web graphics, emails, advertisements, social media content, brochures, presentations, and more, ensuring memorability and brand alignment
• Optimized resource allocation and prioritized tasks using project management software to guarantee on-time, on-budget delivery of marketing deliverables within scope
• Led a school-wide rebranding initiative by establishing clear and comprehensive visual/brand identity guidelines for consistent application and compliance by staff and vendors
• Developed and managed a visual asset library, including photography, video, and signage, ensuring easy access and efficient utilization in marketing campaigns
• Negotiated competitive vendor pricing for print collateral, photography/video contracts, software, and promotional products, maximizing value within budget constraints
• Hire and mentor high-performing direct reports, designers, developers and interns

Bedford, MA

• Enhanced the visual appeal and clarity of marketing collateral, copy layout, photoshopped images and graphics for PowerPoint presentations
• Contributed to a more user-friendly customer experience by updating packaging and in-box documents with clear and concise information
• Short-term Design Contract for iRobot’s Consumer Products Division

Greater New York City Area

• Design and produce branded promotional campaigns, corporate identity and collateral materials, including advertisements, customized books, luxury brochures, e-blasts, web graphics and corporate annual reports
• Developed and implemented creative brand strategies for management/staff and communicate tactics and timeline deliverables to freelance designers and vendors
• Managed a photo database, including resolution and color correction maintenance and photo documentation
• Supervised file output according to various print vendor specifications, resulting in flawless execution of all printed materials
• Secured placements for design work in prestigious publications like The New York Times, New York Magazine, Financial Times, Wall Street Journal, Avenue and Scene Magazine showcasing the company’s brand to a highly.

Greater New York City Area

• Manage and design customized layouts for a full-service direct marketing firm specializing in statement and alternative media
• Work with clients to turn and develop promotional strategy into “call-to-action” materials
• Organize and directed photo shoots, creating memorable product images for print and web
• Manage high-volume workload requiring excellent prioritization, speed, quality and exceptional people skills
• Clients include Visa, Capital One, Mobil, Chase, Bank of America and Macy’s

Greater New York City Area

• Contract work with one of the most prestigious prepress/premedia vendors in New York City
• Responsible for collecting all materials from various clients/advertising agencies and outputting files for publication for some of the top magazines and newspapers in the country
• Utilized all the major DtP programs, working with various preflight operations and RIPs, such as Scitex Brisque, Dalim, and Nexus

Syracuse, New York Area

• Responsible for daily newspaper design utilizing Adobe InDesign, QuarkXpress and Adobe Photoshop
• Worked on ad design, photo manipulation and scanning, headline and copy type size and style selection, final page layout and print output
• Thrived in a fast-paced, deadline-oriented environment, consistently meeting tight publication deadlines while maintaining the quality and accuracy of content

London, United Kingdom

• Summer intern and assistant to Jemima Stehli, a well-known European photographer.
• Responsibilities included preparation for gallery showings, including print selection, lab work coordination, and budget tracking.

Bfa, Photography And Design

Activities and Societies: The Daily Orange Newspaper, Kappa Alpha Theta

Education record

Activities and Societies: Pep Club, Safe Rides, City Tutoring