Kelly Hansen Email & Phone Number

Alpharetta, Georgia, Us

- Reporting to CFO, leading a comprehensive, enterprise cost transformation initiatives resulting in $50M reduction in operational expenses across all departments, aligning with strategic objectives for profitability and efficiency.- Spearheading culture transformation initiatives to foster a mindset of continuous improvement and ROI-driven decision-making throughout the organization, enhancing productivity and employee engagement.- Successfully implemented the removal of $25M of stranded costs, resulting in optimized portfolio alignment and increased focus on core business strengths.- Developed and delivered targeted Master Classes for critical skill sets such as project management, lean methodologies, and change management, equipping teams with essential tools for achieving operational excellence.- Implemented enterprise-wide performance metrics and dashboards to track transformational progress and ensure accountability at all levels of the organization, enabling data-driven decision-making and continuous improvement efforts.

Alpharetta, Georgia, Us

- Manage a direct sales team of 9 members, an indirect salesforce/1099s of 200+ representatives, and 5 wholesale specialty distributors. Achieved over 104% to annual revenue goals for 2022 through volatile reimbursement market.- Strategic engagement with executive leaders - direct report to the General Manager of division, develop and present bi-weekly sales forecasts and developed marketing insights for investment analyst meetings with CFO.- Worked to maintain key aspects to the OrthogenRx team’s culture that drove them to success while incorporating the OGX group into the Avanos culture by setting up bi-annual team meetings and regular business reviews, establishing communication channels with functional leaders, and detailing background to Avanos corporate initiatives and policies.- Executed on key commercial projects such as the account vetting approval process optimization, weekly and daily sales insight development, pricing and rebate communication/tracking, self-pay pricing increase and product expansion.

Alpharetta, Georgia, Us

- Promoted to develop the new Strategic Account Team - a team of six strategic account managers tasked to develop and build the Surgical Pain Channel Partner program and to sell the full Avanos Pain Management portfolio in key accounts.- Develop pipeline of strategic accounts and full Pain Management portfolio strategy by partnering with product sales and marketing specialist and product specific sales area directors.- Club One winner for Area Director of the Year.

Alpharetta, Georgia, Us

- Hired on by Avanos post-acquisition to complete the Game Ready integration as a commercial and international lead .- Worked cross functionally to integrate Game Ready’s full sales operations and was an active strategic member of the overall company integration team tasked to fully integrate the company’s operations.- Managed three Area Business Managers, one National Account Manager, a direct and indirect salesforce of +65 orthopedic reps, and 10 Sports and Rehab distributors to exceed target revenue by 115%.- Club One winner for Outstanding Contributor.

Alpharetta, Georgia, Us

- Promoted and reported to the CEO to manage all international operations including sales growth, shipping, and servicing operations through direct warehouse and European 3PL, inventory management, product registration, accounts receivable, contracting, and 3 direct staff.- Grew sales from $4M USD in 2015 to $11.5M USD in 2019 with an average YOY growth of 24.4%. Hit or exceeded quota for 4 years straight. 2016 (109%), 2017 (120%), 2018 (102%), 2019 (100%).- Directly managed 45+ distributors across the world (EMEA 70%, APAC 13%, LATAM 10%, Canada 7% of revenue) by aggressive account management, contract negotiations, including quarterly purchase minimums, detailed quarterly business reviews, annual distributor meetings, product registration management, and territory visits.- Presented all international updates at quarterly Board of Director meetings prior to the company acquisition and active member of the senior management team who marketed and completed the AVANOS acquisition in 2017.

Alpharetta, Georgia, Us

- Developed annual marketing plan including resource allocation, budgets, and program evaluations for domestic and international markets.- Improved and executed online marketing strategy (SEO, Blogs, and social media).- Collaborated with internal (Regulatory, Sales, and Marketing) teams and external (creative print and web services) resources to develop and manage targeted communications materials and programs such as brochures, clinical white papers, press releases, presentations, website updates, and customer outreach.- Created, maintained, and grew customer and lead listings using Constant Contact, Hubspot, and Salesforce.com by gaining new contacts from tradeshows, generating new leads via online sources, and developing and distributing outbound email marketing campaigns.- Fully managed trade shows, sponsorships, advertising, logos, photography, artwork, and marketing materials.- Defined, standardized, and managed trademark, copyright, and logo usage guidelines.- Coordinate development and updates of product marketing materials such as user manuals and packaging labels while managing inventory, fulfillment, and procurement of materials.

Alpharetta, Georgia, Us

San Francisco, Ca, Us

Hanover, Maryland, Us

Bachelors Of Science, Consumer Science

Executive Education, Chicago Booth Approach To Finance