Krista S. Email & Phone Number

Lead UX strategy and design for West Elm and West Elm Kids, sites with yearly traffic exceeding 150 million visits. From product finding to checkout, I obsess over how to create the best furniture shopping experience possible. Craft high-fidelity designs and prototypes, ensuring they meet user needs, best-in-class e-commerce standards, and business KPIs. Use Adobe analytics, heat maps, and customer feedback to identify customer pain points and shape design solutions. Maintain design system libraries and create responsive components in Figma. Clearly frame problems and articulate design decisions through persuasive, visual storytelling in order to align stakeholders and move projects forward.Contract via KForce.

Eden Prairie, Mn, Us

Wireframed, designed, and prototyped features to foster joyful photo-buying and yearbook-building experiences. Created user flows and journey maps to form a holistic understanding of the customer experience from picture day to buying a photo package. Optimized photo customization with a mobile-first approach on my.lifetouch.com. Interviewed users to identify friction points on yearbook builder app, leading to significant reduction in errors and re-prints. Spearheaded the Lifetouch design system and UI libraries.

Eden Prairie, Mn, Us

Plymouth, Mn, Us

Redesigned tileshop.com as part of a re-brand and migration to a fully responsive platform. Overhauled the sitemap + information architecture, designed responsive features + page templates, and created an XD component library consisting of beautiful, elevated UI. Pioneered large-scale features – like Save to Project and Style Quiz – to help guide users in the upper funnel of an extended consideration-to-purchase journey. Collaborated cross-functionally with marketing team, site merchandising, and engineers to craft a cohesive end-to-end customer experience.

Plymouth, Mn, Us

Provided digital services to local companies, including: web design, front-end web development, graphic design, branding, and copywriting.

Minneapolis, Mn, Us

Thoroughly tested features and pages across browsers and devices before their release. Worked closely with developers to understand new functionality, write test cases, and log bugs. Provided recommendations for improved experiences to product and UX. Contracted by Celarity

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Designed digital content across channels, particularly web and email. Designed and coded responsive email templates. Managed the company style guide.

Minneapolis, Minnesota, Us

Wrote closed captions for TV shows and movies with deep empathy and care for the end user. Promoted after one year to Proofer – edited others’ files for grammar and style consistency and provided constructive feedback on their work.

Bachelor Of Arts (Ba), English Language And Literature, General

Education record