Keara C. Email & Phone Number

Toronto, On, Ca

Responsible for full lifecycle marketing of the Doubleday imprint. Project manage tasks with internal partners—advertising, analytics, design— via Asana to deliver creative and insights for paid, organic, and promotional purposes. Communicate project details, timelines and budgets, with key stakeholders from external agents and authors to internal teams. Develop and execute marketing campaigns for various genres.

Responsible for Doubleday Canada and McClelland & Stewart book marketing campaigns—across all formats and for frontlist and backlist. Collaborate with advertising, consumer engagement, design, and marketing analytics to execute marketing tactics. Develop campaigns rooted in data and insights. Responsible for research to make data-driven marketing decisions. Responsible for briefing all advertising, from copy to design to audience targeting to planning project timelines to allocating project… Show more Responsible for Doubleday Canada and McClelland & Stewart book marketing campaigns—across all formats and for frontlist and backlist. Collaborate with advertising, consumer engagement, design, and marketing analytics to execute marketing tactics. Develop campaigns rooted in data and insights. Responsible for research to make data-driven marketing decisions. Responsible for briefing all advertising, from copy to design to audience targeting to planning project timelines to allocating project budgets. Monitoring market and trends opportunities for all titles. Show less