Kristin Kastelic Email & Phone Number

Asheville, North Carolina, United States

As the marketing director, I use analytics, customer insights, travel trends, and key metrics to strategize, plan, and execute tactics to support multiple revenue streams and operations with seasonal variances.• Lead and manage a dynamic team in marketing and content creation, digital, graphics, and event planning.• Oversee budget management to ensure efficient allocation of resources across multiple strategies.• Develop and implement omnichannel marketing plans for 8+ diverse business units.• Collaborate with external agencies for website management and development, digital advertising, and public relations.• Ensure consistent brand management and design across a family of brands.• Oversee international and adventure travel management, enhancing global outreach.• Conceptualize compelling content and storytelling strategies to engage audiences.• Organize and manage revenue-generating events to drive traffic and boost sales.

Fletcher, Nc

• Establish and execute impactful marketing campaigns and events that drive customer engagement, increase customer traffic and grow basket size• Activate brand content, creative through multiple customer communication channels and touch-points, including; weekly flyer, digital- app and web, email, text, social platforms, in store signage• Collaborate with marketing, merchant and operations teams to formulate strategies and execute rollouts for seasonal, holiday and category program initiatives to inform, educate and inspire customers• Develop market-specific plans using demographic insights to support new store openings, competitively impacted markets and renovated stores with digital and traditional media, team member training and owned channels• Utilize key marketing performance metrics and tracking tools to provide campaign results, forecasts, competitive analysis and consumer trends to translate into actionable insights for marketing and executive team• Lead and manage internal production, creative and content teams, providing creative and copy direction for print, digital and external marketing• Facilitate marketing plans among multiple external agency partners to develop working relationships of trust and respect and align with overall business goals• Build and manage marketing budget, including financial management and measurement

Asheville, North Carolina Area

Asheville, North Carolina Area

• Orchestrated omni-channel, go-to-market plans in support of new store openings, renovation launches and competitively impacted stores to drive brand awareness, customer acquisition, and incremental visits• Analyzed market demographics to develop customer-centric communication plans across multiple platforms of paid media including cable, radio, direct mail, digital and out of home• Executed programs inclusive of Owned, Paid, Earned and Shared Media• Led Field Marketing Manager team in ensuring localized insights are integrated into the marketing plan from the top down and quantitative goals are consistently met• Built and managed marketing budgets for all new store openings, renovations, sponsorships and community events and donations• Wrote briefs, collect content, oversee creative development and secure approvals for all paid and earned marketing including composing customer emails, press releases, social media, print media, press releases and more• Advised company CEO and executive team on local market insights for operations and strategy activation

Fletcher, North Carolina

• Provided ongoing support to the Marketing Director across all new store openings, renovations, and competitive impact market plans and tactics• Facilitated creative development and customer communication with marketing team to ensure it aligned with brand• Effectively managed and communicated and managed scope, investment, deliverables and timelines for all new projects and marketing plans• Headed new store opening strategy, timelines, collateral, goal setting and event execution from start to finish• Developed and implemented strategy to facilitate growth of email, loyalty, text, and social media databases• Identified and recommended key strategic events for Earth Fare to pursue as a named sponsor as well as develop community giving strategy and negotiate partnerships to leverage brand awareness and ROI

Miami/Fort Lauderdale Area

• Worked with and mentored store marketing, graphic artist and demo teams to set and achieve goals, solve problems and develop new skills• Assisted the Executive Marketing Director in developing regional based strategies focused on driving customer traffic and basket size• Led the development, execution and analysis of regional marketing initiatives such as advertising (creative development and media planning), public relations, promotions that involve negotiations with third-party marketing partners, sponsorships, community relations and cause-based marketing• Worked with the Regional Marketing Team to consistently improve in-store communications, refine key messages and devise creative implementation strategies• Hired, trained and mentored marketing field associates• Participated in the development of regional program giving feedback on functionality, messaging & design direction• Participated in developing marketing strategy for all new store openings. Manage opening marketing and communication plan for new stores. • Created and executed competitive marketing strategy and communication in saturated markets

Fort Lauderdale, Fl

• Developed seasonal, product and department focused programs for region-wide execution• Managed demo program accounting, payment processing and invoicing• Regulated vendor insurance onboarding and demo requirements• Led demo team members in twenty stores with hiring, training, execution and reporting• Wrote content and copy for program and product signage• Coordinated regional cross merchandising program through conception to design and execution• Generated store opening events and supplier demonstrations to maximize traffic and sales

Boca Raton, Fl

• Develop partnerships with local community organizations (schools, nonprofits, businesses)• Plan, promote and execute store level events and Lifestyle Center cooking classes from start to finish• Negotiate in-kind donations and sponsorships with local community organizations• Track product transfers, manage promotion and donation budgets• Work closely with store artist to manage signage, execute regional and national programs• Manage social media platforms such as Facebook, Twitter and Blog• Analyze and report on success of marketing programs• Create and maintain monthly event calendar• Oversee Demo Specialist, Graphic Artists and Lifestyle Center Culinary Instructor• Build media relations and develop alerts and releases• Manage Holiday Ordering System and catering through November & December• Maintain customer communication through comment cards, e-mail and internet• Organize and execute holiday décor throughout store• Train new Associate Store Team Leader in Marketing for the Florida Region• Train new Marketing Specialists for the Florida Region• Develop Lifestyle Center Program; build customer base and community speakers

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Internship Class- Advertising & Sales Promotion • Led a team of students to create a marketing mix model.

Education record