Kevin Keller Email and Phone Number
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Generated over $20B and acquired over 250,000 customers as an Internet Marketing executive. Extensive experience building digital marketing organizations in Fortune 500 companies.Built the marketing organizations for GE Capital Bank, Discover Bank and GMAC Insurance and consistently beat growth plans as they became mature businesses. Experienced at building businesses with small, focused teams. Exceptional at creating agile marketing organizations by designing great systems and processes and hiring the right talent to get the job done.Areas of expertise:Marketing strategy, big data analytics, data management, direct response, search engine marketing, online media / display advertising, content marketing, social media, website optimization, user experience management (online/offline), landing page optimization, ad tech (DSP, DMP, analytics platforms, etc.), CRM, B2C / B2B.
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Performance Marketing And Ai ConsultantIndependentAtlanta, Ga, Us
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Independent ConsultantBravery Group Jan 2023 - Present
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Digital Marketing ConsultantIndependent Jul 2018 - PresentDriving digital transformation through the creation of cost-effective customer acquisition capabilities as well as online customer service platforms.Launched digital account opening capabilities for Sterling National Bank, leading to significant customer growth with reduced acquisition and servicing costs than via full-service branches.Designed, launched and managed a platform to radically transform the online college application experience, leading to material improvements in conversion rates, enrollments, acquisition costs and call center costs to support applicants throughout the process.
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Vp Digital StrategyThe Hartford Apr 2017 - Jul 2018Hartford, Ct, UsResponsible for digital strategy in the Personal Lines business unit of The Hartford.Led the design and build of a new digital acquisition experience for auto & home insurance.Championed a segmented experience to streamline the experience and increase conversion rates for high-value prospects. Designed systems and processes to automate underwriting verification processes online, significantly improving customer experience and increasing conversion rates. -
Svp Digital Strategy, Small Business Marketing And Marketing AnalyticsBank Of America Merchant Services May 2015 - Apr 2017Charlotte, North Carolina, UsDevelop and execute digital strategy across the merchant services business, driving acquisition and retention activities in ecommerce and sales channels.Responsible for customer acquisition and retention across the small business segment.Beat lead volume plan by 10% and increased lead quality by 70%, all while cutting advertising spend by 30%.Design and manage the marketing analytics and research teams with the goal of leveraging data to drive innovation, marketing prioritization and optimization. -
Vp Commercial Analytics And Digital StrategyGe Capital Aug 2014 - May 2015Norwalk, Ct, UsDrive digital strategy for GE Capital commercial leasing and lending businesses.Lead the data management and analytics teams responsible for CRM data, sales deployment and marketing analytics across all GE Capital Americas leasing and lending businesses.Develop and manage global CRM (Salesforce.com) as well as all sales technology, including mobile platforms to support sales. -
Marketing Leader - Ge Capital BankGe Capital Jun 2012 - Aug 2014Norwalk, Ct, UsBuilt the marketing organization and website for a startup online bank (www.GECapitalBank.com).Launched the business in 7 months and beat the 1st-year marketing plan ahead of schedule and under budget. Grew the business rapidly via a scientific approach to testing, measuring and refining media tactics and user experience.Recognized in Money Magazine’s “Best Banks” issue less than 5 months after launch.
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Senior Director, Client Solutions[X+1] Jan 2010 - May 2012New York, Ny, UsConsulting, sales, and account management for a leading digital marketing technology company, specializing in display ad targeting and site personalization.Worked with a variety of clients, including FedEx, Discover Financial Services, CCP Games, Capital One and Travelers Insurance.Led marketing initiatives including global expansion for a key client, mobile geotargeting, multi-channel synchronization, attribution, cross-sell, and remarketing. -
PresidentK Square Interactive, Llc Aug 2007 - May 2012Internet Marketing consulting to financial services and retail businesses. Services include marketing strategy development, search engine marketing, website optimization, web analytics, and online/offline integration.Built the marketing organization for Discover Bank, including design of marketing strategy, development of a best-in-class website, and launch of marketing tactics including search engine marketing, display advertising, email marketing, and multivariate testing of various elements on key landing pages.
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Vice President - Search Engine MarketingInnovectra Corporation Feb 2007 - Aug 2007Innovectra is a leader in local search marketing and Internet Yellow Pages (IYP). LeadStream, a business unit of Innovectra, is an Internet lead generation service, providing leads to small and medium-sized businesses within specific verticals. In addition, Innovectra offers site development and traffic generation for Yellow Pages publishers nationwide.Responsible for traffic generation to targeted landing pages and conversion of web traffic into qualified leads for local businesses. Includes paid-placement and organic search engine marketing, landing page design and optimization, and product innovations to deliver exceptional value to local businesses everywhere.
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Vice President-Internet MarketingGmac Insurance 2002 - 2006Winston-Salem, Nc, UsBuilt the marketing organization for GMAC Insurance, a nationwide auto and home insurance provider. Primary role was customer acquisition and retention to hit goals for growth, premium, and acquisition cost. Activities included search engine marketing, affiliate marketing, email prospecting, user interface design, website optimization. -
Director - MarketingGmac Insurance 1999 - 2002Winston-Salem, Nc, UsConducted consumer research leading to new brand position.Managed name change from "National General Insurance" to "GMAC Insurance".Direct mail development / management.Sports sponsorships / Event marketing.
Kevin Keller Skills
Kevin Keller Education Details
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Wichita State UniversityBusiness - Marketing
Frequently Asked Questions about Kevin Keller
What company does Kevin Keller work for?
Kevin Keller works for Independent
What is Kevin Keller's role at the current company?
Kevin Keller's current role is Performance Marketing and AI Consultant.
What is Kevin Keller's email address?
Kevin Keller's email address is ke****@****ail.com
What is Kevin Keller's direct phone number?
Kevin Keller's direct phone number is +167829*****
What schools did Kevin Keller attend?
Kevin Keller attended Wichita State University.
What are some of Kevin Keller's interests?
Kevin Keller has interest in Fly Fishing, Gadgets, Photography, Tennis, Golf, Travel.
What skills is Kevin Keller known for?
Kevin Keller has skills like Digital Marketing, Online Marketing, Analytics, Sem, Direct Marketing, Marketing Strategy, Strategy, Email Marketing, Lead Generation, Web Analytics, Crm, Ppc.
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