EchoFetch is a full-service email marketing agency delivering personalized, high-impact email marketing solutions that amplify their voice, engage their audience, and create meaningful connections.We co-founded EchoFetch to give all businesses a powerful voice in the digital world. We believe that regardless of size or technical expertise, everyone deserves the opportunity to connect, engage, and grow.Our mission is to ensure your brand reflects credibility and builds a strong reputation.

• Streamlined sales process as technical advisor and translated abstract business goals into actionable solutions in pre-business development, resulting in a 20% increase in productivity.• Realized $410k annual cost reduction by optimizing the product update solution process flow for legal and technical requirements, resulting in a 12% increase in turnaround, and a 15% reduction in document revisions.• Increased program success by 35% and reduced pre-sale process time by 23% through collaboration with cross-functional teams by detailing the software requirements specification (SRS) across multiple key clients.• Achieved a 27% increase in customer satisfaction by collaborating in daily decision-making for program enhancements, aligning with client requirements, schedules, and budgets to ensure sustained customer success.• Reviewed API design documents, site flows, wireframes, and timelines post-sale to ensure accuracy.• Provided technical guidance and support for building a headless Content Management System (CMS).

• Responsible for over $1M cloud-based loyalty mobile engine development and data migration, while simultaneously enhancing flexibility, scalability, and infrastructure automation, resulting in a 20% increase in productivity, and a 35% increase in system reliability.• Achieved 100% client satisfaction by serving as the central point of contact with internal and external stakeholders and translated development requirements to the client on their preferred technical level to ensure successful product and feature launches.• Developed and maintained project technical documentation, resulting in 30% faster developer onboarding and a 25% reduction in internal errors.• Detailed all necessary changes to the development team, oversaw seamless, high-quality rollouts within specified timelines and budgets, and prioritized a backlog with ready-to-go engine enhancements, reducing development downtime by 40%.• Transformed abstract business requirements into creative visual concepts for the client, increasing team productivity by 20% and customer understanding by 100%.

• Achieved a 30% cost savings for both the business and client, while successfully launching ahead of schedule, by implementing strategic plans to eliminate redundancies and utilize existing toolsets to address specific business requirements. • Defined and standardized the Delivery Campaign Manager position, writing the goals, expectations, and training documents to assist in onboarding new hires, and facilitated training sessions to ensure both an independent and cooperative team.• Maintained a monthly calendar featuring the client’s 40+ digital discount offers, freebie giveaways, instant wins, sweepstakes, and prize winner notifications, strategically rotating them week-to-week for optimal visibility and impact.• Fostered close relationships with internal and external cross-functional teams to gather feedback and requirements, effectively communicating necessary changes to all stakeholders, and oversaw seamless delivery of high-quality product executions within specified timelines and budget constraints that consistently met or surpassed client expectations.• Coordinated daily efforts with internal and external cross-functional teams, including Fulfillment, Procurement, Full Stack Developers, Creative Agency, Project Managers, Account Managers, Legal, and UX Architects, ensuring smooth collaboration and project execution.

• Achieved a 70% reduction in overhead by leading the development of an internal email-sending platform, wearing multiple hats as the UX Architect, Project Manager, and Quality Assurance, while simultaneously facilitating automation integration with a highly customized loyalty and gamification engine.• Established and cultivated an email marketing team by recruiting and training three Email Campaign Managers to meet projected project demands. Provided ongoing support, delegation, and collaboration to ensure the timely execution of campaigns and project deliverables.• Functioned as the subject matter expert for email marketing, implemented training sessions for internal cross-functional teams on dynamic design and mobile/desktop scaling techniques, contributing to the enhancement of future campaigns.• Managed daily large-volume (350k+) list executions of email campaigns, overseeing end-to-end processes, including creative updates, development builds, scheduling sends, and handling weekly and quarterly reporting and client billing.• Increased productivity by 65% and overall code quality by 30% by redesigning and maintaining the company’s email creative and HTML templates, streamlining the email campaign process.• Ensured compliance with CAN-Spam laws, maintained clients' email opt-in and opt-out lists, and maintained email best practices, resulting in a substantial 20% increase in delivery rates.• Achieved a 23% increase in email open rates across all clients by tailoring the formulation and launch of A/B testing campaigns in collaboration with the Marketing team.• Executed the setup of multiple email marketing platforms and domains for the company and clients, including multiple database migrations and API integrations.

• Orchestrated the launch and management of diverse promotion types and components, encompassing instant wins, sweepstakes, user-generated content, reward stores, incentivized dashboards, social aggregators, email campaigns, and SMS/MMS campaigns.• Developed comprehensive project timelines for cross-functional teams, setting deadlines for incremental goals and ensuring optimal resource allocation. Maintained a strict focus on project parameters, effectively eliminating scope creep.• Performed daily team Scrums and milestone meetings, adeptly identifying and addressing potential roadblocks to ensure projects adhered to established parameters. Proactively provided solutions for on-time and on-budget project delivery, communicating effectively with all stakeholders.• Oversaw cross-functional teams crucial to program success, including UX, Creative, Copywriters, Developers, IT, Legal, Account Management, Strategy, Producers, Procurement, Fulfillment, and Sales.• Provided solutions-oriented alternatives for mission-critical issues during project executions to navigate challenges and drive successful outcomes.

• Orchestrated the successful launch of microsites, trivia, polls, Facebook apps, online sweepstakes, and email blasts, consistently achieving on-time delivery and staying within budget,• Developed robust copy doc templates and intricate timeline templates, reducing internal pre-build errors by 15% and streamlining project kickoffs.• Conducted meticulous proofreading of creative and copy, ensuring flawless execution of products and contributing to a 10% improvement in overall project quality.

• Designed and produced souvenirs, signage, and diverse marketing materials, including catalogs, sales sheets, proposals, brochures, posters, and custom displays, while maintaining the company’s website to ensure the inclusion of all products, contributing to a comprehensive brand presence.• Spearheaded marketing campaigns by researching industry trends and infusing innovative ideas to develop cohesive and compelling products, resulting in a 15% increase in brand visibility.

• Managed client accounts, fostering positive relations and exceeding expectations, resulting in a 100% client satisfaction rate.• Designed and developed visually appealing templates for websites, emails, and e-commerce stores, utilizing diverse skills (Flash, Photoshop, HTML, CSS, PHP), contributing to a 20% increase in sales.