As a member of the newly established Digital Marketing Center, a center of excellence for digital marketing at Autodesk, I played a pivotal role in Monitoring and reporting campaign results, aligning efforts with key performance indicators (KPIs).Conducted thorough reporting and analytics across all media channels. My responsibilities involved Monitoring and reporting campaign results as part of Optimization, Decision Science, and Growth efforts, contributing to Autodesk's digital transformation journey.Key Achievements and Responsibilities:• Monitoring and reporting campaign results, aligning efforts with key performance indicators (KPIs).• Conducted thorough reporting and analytics across all media channels, encompassing offline campaigns.• Managed optimization projects utilizing Kanban methodology, fostering transparency and cross-team collaboration.Reporting Platforms Managed:• Microsoft Ads• Google Ads Manager• Google Analytics• Google Data Studio• Looker Studio• Power BI• Facebook Campaign Manager (Meta)• LinkedIn Ads Manager• Adobe Analytics• Power BI• Yahoo Japan• SalesforceReporting to: Head of Growth Marketing

KualitySoft has been a trusted partner for clients both nationwide and internationally since incorporation. Work with us as close as you like, get updates, and take advantage of our Agile, iterative process. Sleep knowing that there’s someone out there who’s taking your worries off your shoulders, and who won’t rest till they’re solved.Doing Business with us is Easy. We measure up to your expectations. We design, develop and deploy end-to-end solutions for startups to enterprises Our Services Are Scalable, So We Can Address The Needs Of Businesses Of All Sizes.Companies Ranging From Innovative Startups To Well Established Companies Make Use Of Our Technical Expertise.Every Company says that they Satisfy their Clients.

KualityCare - Your Personal Healthcare Assistant.A Leading Independent Healthcare Technology Company focused on Insights, Innovation and accelerating the transformation of the Pakistani Healthcare System. Patient First | 360 Degree | Healthcare Delivery System

Love Your Car, But Value Your Time Even More?Our Car Wash Comes to You with. Our Own Water & Supplies, at Work or at Home.We Bring a Valeting & Detailing Professional to your Doorstep. The average car wash uses between 400 and 450 litres per vehicle without water management equipment. Traditionally, washing your car at home is likely to waste more water.We aim to save 80% of that water. Excessive water waste leads to a drop in the groundwater table, besides causing water pollution as it drains the chemically contaminated water in sewerage linesLet’s Make Every Car Fabulous again and Feel Good After Every KualityWash.

PolyVista has been providing clients with valuable business intelligence and data analysis solutions and has been an active part of the “Big Data” revolution. Part of a highly trained team of data expert’s intent on providing businesses with extraordinary insights. Offering Solution as a Service (SolaaS) groundbreaking ways to leverage their data and ensure successful analysis. Responsibilities include: • BI Product Review, Analysis, Test, and Implementation • Data Analysis • Product Comparison Analysis • Estimate, Plan and track activities • Defect Management/TFS • Team Management/Supervision • Front & Back Office Testing • Blackbox / End to End Testing • Agile/SCRUM Model • Condition Matrices/ In-House Tools • Custom Charting Library Integration • Self Service Data Analysis App POC. • Google Analytics Reports

Techliance Provides End-to-End Web and Mobile (iOS and Android) development services.Handling all functional testing for numerous projects running side by side.Black Box testing – using Pre set Parameters to Test all aspects of the Front and Back end to check for efficiency of systems’ processes and functionalities.Data validity and QA Initiated earlier QA integration in new feature releases to reduce post development QA time and unique bugs in beta release.Development and Version Control Test Coverage Matrix.Creation of Post Testing Reports highlighting features tested problems found and known deficiencies.Work with lead developer and project manager to create test cases during development process. End to end testing of the systems developed.Reviewed project scope, functional design and database model. Raised and communicate observations to the development team using an incident management system where actual results were differed from expected results and maintain accurate statistics on the testing status.Produced Condition Matrices / data and scripts derived from higher-level specifications.Analysed test failures, raised test observations and owned these until they are re-tested and closed.Analysed the requirement for regression test for each fix and executed those tests.Reviewed test plans, scripts, condition lists and results to ensure sufficient coverage.Coordination and management of all aspects of fault recorded repair and re-test.Create and maintain Test Documentation - Creation and Execution of ‘Dummy Data’, Test Plans and Test Scripts using Manual Testing Methods. Execution of acceptance tests to demonstrate platforms stability prior to system test.Release of software to customers. Build Release Note.Worked with other team members in the implementation of developed solutions.

Global organization that uses data, customer insight and marketing expertise to the benefit of its companies, clients and their customers. Worked on CMS System development project within travel and financial service sector on numerous loyalty projects focused on B2B Publishing and Consumer Publishing/ Broadcasting for world leading names such as INTEL, IHG and InterContinental Hotel Group. • Supervise onshore and offshore teams handling all functional testing. • Black Box Testing – using Pre set Parameters to Test all aspects of the Front and Back end to check for efficiency of systems’ processes and functionalities. Data Integrity, Data Validity and Initiated earlier QA integration in new feature releases to reduce post development QA time and unique bugs in beta release.• Development and Version Control of Test Plan incorporating Test Coverage Matrix.• Creation of Post Testing Reports highlighting features tested problems found and known deficiencies.• Work with lead developer and project manager to create test cases during development process. • Executed database testing (MS SQL) and relational databases (RDBMS such as SQL Server).• Reviewed project scope, functional design and database model.• Produced Condition Matrices / data and scripts derived from higher-level specifications.• Reviewed test plans, scripts, condition lists and results to ensure sufficient coverage, use of systematic test techniques and adherence to the project Quality Management System as requested by the Test Manager.• Create and maintain Test Documentation - Creation and execution of ‘Dummy Data’, Test Plans and Test Scripts using Manual Testing Methods. • Maintenance of various build machines, development of upgrade strategies, execution of acceptance tests to demonstrate platforms stability prior to system test. Securing system builds onto the CMS. Release of software to customers. Build Release Note publication. Development of processes compliant with ISO9001

Worked on spill proof, flexible High performance Integrated Touch Screen POS, terminal, designed with the power and flexibility to meet the needs of both the retail and hospitality sectors for those who need more than just a POS system. End to end testing (Front Office, Middle Office and back office) financial reconciliation and transactions data analysis at the TEC POS Server and at the back Office VAX & VAX Emulator.• Planning, specification and execution of system testing for new systems Self Check Out – (SCO) and upgrades to existing software• Live Installation & Upgraded the EPOS (Touch Screen Dual Display, Kiosk, Hybrid and Standard Tills) & SCO.• Review, Analysed and Produce Report from the Live Transaction access remotely from the stores into meaningful data used to track down the current issues / failures within the system.• Analysed test failures, raised test observations and owned these until they are re-tested and closed.• Integration Testing of a new system for Self Check Out on Windows Vista.• Defect Management-Fault reporting, tracking and update results on the ERIC.• Worked closely with all members of development team to reproduce and resolve any bugs.Assiduously built rapport with development team to improve resolution of bugs.• Dealt with customer bug reports • Developed complete testing system, including test case design, bug tracking system, and hardware selection and setup. • Assisted with setting up system test environments & System Test Strategy.• Produced Condition Matrices / data and scripts derived from higher-level specifications.• Produced detailed bug reports for developers and client.• Worked closely with the Test Manager in Planning and assisting until roll out.• Tested and Verified the EFT/EMV processing and switching system that provides Device driving, transactions routing, authorisation and stores value functionality using IBM Store Pay , Smart SPY.

Tested the Portal Web-based Application project, for local government (Verification Testing and Validation Testing) , which involved development of Web Portal (Internet & Intranet), UIM (User Identity Management), CMS (Content Management System), CRM (Customer Relationship Management) based on UNIX (Sun Solaris), Novell Netware and Windows 2000 operating systems (Cross Browser & Cross platforms) using Functional Testing Methodologies.• Raised observations where actual results differed from the expected results.• Produced Condition Matrices/data and scripts derived from higher-level specifications.• Executed tests and recorded results and fixes delivered from development.• Analyzed test failures, raised test observations and owned these until they are re-tested and closed.• Analyzed the requirement for regression test for each fix and executed those tests.• Reviewed test plans, scripts, condition lists and results to ensure sufficient coverage, use of systematic test techniques and adherence to the project Quality Management System as requested by the Test Manager.• Scripting of Test Procedures for execution on customer premises.• Worked with other team members in the implementation of developed solutions.• Reported risks and issues to the Test Manager in a timely manner, especially where these may impact timescales or product quality.