Kyle King Email & Phone Number

San Francisco, CA, US

Las Vegas, Nevada, US

• Conducted a targeted out-of-home market takeover in Phoenix, AZ during the Super Bowl, driving organic earned social engagement and excitement for the following year's event hosted in Las Vegas.
• Direct paid media strategies for luxury retail co-op partnerships with Rolex, Hublot, and Chopard, enhancing in-market visibility for luxury partner brands and Bellagio Hotel and Casino.
• Manage over $5M in partnerships budget, optimizing multi-channel media strategies to amplify brand awareness and fan engagement across premier sports teams and leagues, including the Las Vegas Raiders, Las Vegas Golden.
• Led a team to execute paid media strategies for MGM Rewards Mastercard, achieving a 30% increase in applications and a 27% reduction in costs year-over-year.
• Spearheaded MGM Resorts Meetings & Conventions and Travel Trade initiatives, managing a $2M media spend that increased site visitation by 20% through targeted programmatic channels, search, LinkedIn, partner.
• Oversee $7M in out-of-home and national print media placements.

Las Vegas, Nevada, US

• Planned, managed, and executed over $2.5M in paid media across social, programmatic, and traditional channels, boosting the LVCVA’s Meetings & Conventions engagement, and Extended Destination visibility across the.
• Implemented a media strategy to drive awareness and engagement for the West Hall expansion of the Las Vegas Convention Center, effectively showcasing the new facility and enhancing market presence.
• Analyzed creative and campaign performance across channels to provide actionable insights to executive leadership.
• Ran A/B and multivariate testing, optimizing digital media campaigns against respective KPI targets (CPA, conversion rate, CPC, CTR, cost per completed view, view rate, time on site).
• Validated and integrated 3rd party custom audience segments in Facebook and The Trade Desk to reach relevant audiences to improve scale.
• Built timelines and managed creative deliverables for internal teams and external partners.

Miami, Florida, US

• Managed over $10M in TV media spend across clients and various products in fitness, financial services, cookware, bath & body, automotive, and children’s toys.
• Led performance analytics and optimized TV campaigns across all client accounts for major players in DRTV. Including but not limited to Telebrands, Allstar Innovations, Tristar Productions, Idea Village, Hampton.
• Optimized media to best performing channels and dayparts against KPIs (cost per call, cost per order, cost per lead, conversion rate, and ROAS).
• Implemented changes to call center creative scripts minimizing customer service calls by 15% and boosting product sales by 8%.
• Fulfilled retail analysis for clients’ Walmart product distribution. Optimized ad dollars to target zip codes reaching the heaviest US Hispanic areas resulting in 5% increase in sales among the target audience.

El Segundo, CA, US

• Ran A/B and multivariate creative test analysis providing results and recommendations to Brand Directors.
• Created self-service dashboards for key stakeholders to measure brand KPI performance.
• Developed quarterly LTV projections for G|R brands.

El Segundo, CA, US

• Validated TV media airings against vendor billings for accurate payment and credit receipts due.
• Reconciled data and prepared performance reporting for media analysts.
• Lead management for account executives in CRM Salesforce database.

New York, NY, US

• Assisted with event management, set up, and promotion of iHeart Radio concert events, which held over 20,000 people in attendance.
• Acted as liaison between iHeart Radio, A-list performing artists and record label representatives.
• Managed over 200 promotional events, working with account executives, and client businesses.